Need a creativity boost? Read on for a few ways to jumpstart your brain and get your juices flowing again! When I need to get my creative juices flowing for a client call, a CEO Day, or just to get my brain back on track, some combination of these things always works:   1 // Exercise I have a bunch of videos saved to a Youtube playlist—mostly dance, yoga, and dumbbell workouts.   Even if I’m in a shit mood and just don’t feel like doing nuthin’ 5-10 minutes of dancing with Mike Peele or The Fitness Marshall puts me in a better headspace.   2 // Pretty Pins The number of Pin ..read more

ATTN entrepreneurs: Take 6 minutes to read this post and I’ll help you get clear on your marketing.   I know you know that content marketing is crucial to consistently earning more revenue. Hubspot’s research shows that buyers consume five to six pieces of content before converting to a sale, so if you’re not sharing content, you’re leaving behind clients and losing out on money. It’s that simple.   Here’s the deal: Your ideal customer will go through a journey before they decide to purchase your product or service. And what moves them through that journey?   YOUR CONTENT ..read more

As a business owner, you know you should batch produce content to stay consistent on social media.   I’m sharing my production schedule so you know exactly what to do. Look, content marketing can be draining. Just the idea of posting every day or sending emails every week—or even a few times a week—makes most entrepreneurs want to tear their hair out (or is that just me?).   Plus you’re supposed to be running a business ON TOP of creating all this marketing content? Ain’t nobody got time for that!   But we also know content marketing is the best way to lead your ideal custo ..read more

I’ve managed content for multiple organizations from nonprofits to major events, and trial and error taught me what’s actually important, and what you can just skip. Here’s what I’d include if I was creating a content marketing calendar from scratch for a client’s business:   The Date Hey, it’s a calendar for a reason. We’re all pretty familiar with how time works so nailing down the date—especially if it’s time-sensitive content like a holiday or launch—is a crucial first step. Fill this stuff in first.   The Topic + Headline Your topics should include your content categories a ..read more

Content creation can be so time-consuming. Thinking of what to say and then actually saying/writing/filming it? It feels like too much!   If you’re creating content to attract and retain customers or clients, you MUST address these four things:   1. Personality This includes stuff about you: who you are, your backstory, your core beliefs, personal info you feel comfortable sharing.   This is the content that helps people get to know, like and trust you, and that’s paramount to building your brand and making sure people want to work with YOU, not your competition.   2. Pr ..read more

They’re both a collection of curated tips, stories, and imagery.   It’s no secret to anyone who knows me: I love magazines.   I love the glossy pages, the expert tips & tricks, the curated articles and pictures and storytelling. Then the internet came along, and magazines fell by the wayside. But here’s the thing: content marketing is based on the same idea as magazines.   Content is strategically curated tips and stories and imagery, but with a focus on connecting and interacting with like-minded folks. That’s where the power of content marketing lies—in the connection ..read more

A clear content marketing strategy will help you produce faster, better content with less guessing and less stress.   I know you’re a busy business owner, but hear me out: When you take some time to think about what you want to be known for, who your ideal customers are, and how you can serve them with your content (and ultimately your services), your content will DO THE WORK FOR YOU.   Which means more sales, more money, and more time. Here’s how to start: WRITE DOWN YOUR BUSINESS GOALS Goals can include awareness, lead generation, relationship building, or showing your expert ..read more

Setting goals is easy. Achieving them, well… that’s another story.   For a lot of entrepreneurs, goal setting is the easy part. It’s taking the actions that get you to your goals that can be a challenge. So here’s a tip:   DEVELOP ROUTINES THAT SUPPORT YOUR GOALS. Let’s break it down:   If your goal is a steady stream of client work, you need to make consistently selling part of your routine.   If your goal is getting up earlier, you need to make going to bed earlier part of your routine.   If your goal is to master a new skill, you need to make learning and pra ..read more

When the pandemic pulled up, small businesses were hit hard. But I had an idea. I especially enjoy working with entrepreneurs and Creators, so the OTR Chamber of Commerce is one of my favorite clients.   The OTRCC has always led the charge to promote and support neighborhood businesses, but with Covid-19 cases surging just in time for the 2020 holiday season and people gravitating towards online shopping, they needed to try something new that made it easier for folks to buy local.   After conducting research on the retail industry and analyzing results from a survey of local bus ..read more

OK, so last year was a little rough. But 2021 can be whatever we want it to be. After a year of obstacles (we shall overcome ) and challenges (nevertheless, we persisted), you deserve to to thrive creatively, financially, and emotionally.   In 2020, we all learned to be a bit more resourceful: how to do a lot with a little, what to prioritize, when to put it all on the line vs when to pull back.   We learned — out of sheer necessity — new ways to manage our relationships, time, and energy.   There are so many possibilities for this year that it’s worth taking a few moments ..read more