Ogilvy elevates Sujoy Roy and Nitin Srivastava as Ogilvy Gurugram's Chief Creative Officers
Social Samosa
by Social Samosa
10h ago
Ogilvy  announced the elevation of Sujoy Roy and Nitin Srivastava as Chief Creative Officers for Ogilvy Gurugram. Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak, Chief Creative Officers, Ogilvy India: “Sujoy and Nitin are Ogilvy stalwarts.   Over the years both have created a stellar body of brave work that has helped grow business and reputation for their partners. Their benchmark setting work across mediums has created impact and earned numerous recognitions locally and globally. But more importantly, it has also earned the love and admiration ..read more
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Lodestar UM launches Full Colour Media, an omni-channel planning proposition
Social Samosa
by Social Samosa
10h ago
Lodestar UM, a global media agency network of IPG Mediabrands, launched its new ‘Full Colour Media’ proposition and philosophy.  Full Colour Media heralds a new set of behaviours, approach and products across Lodestar UM’s global network – embedding a growth mindset across the organisation. “Full Colour Media is an omni-channel planning proposition designed to combat the existential threat of brands becoming bland. It unlocks the power of human ingenuity in a world where AI’s normative mechanic threatens not just a race to the bottom, but a race to the mean. To win the growth race for ou ..read more
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OMD Worldwide reveals new positioning with updated logo & a brand refresh
Social Samosa
by Social Samosa
10h ago
Omnicom Media Group agency OMD Worldwide has unveiled a new positioning staking its claim as the media partner with the vision, expertise, technology and scale to help brands deliver incremental sales and grow share in an increasingly dynamic business and consumer environment: We Create What’s Next.    Supported by a brand refresh — enabled by Canva — that features a contemporized version of its classic red logo, We Create What’s Next underscores OMD’s capacity to leverage shifts in how consumers discover, engage, transact and love brands in an era marked by rapid acceleration ..read more
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Infectious Advertising appoints Abrar Nakhuda as the Head of Digital
Social Samosa
by Social Samosa
12h ago
Infectious Advertising has roped in Abrar Nakhuda as Head of Digital. A seasoned brand strategist, Nakhuda has in the past worked with Digital agencies such as Digit 9.0, Every Media Technologies, Culture Machine and Viral Fission. He has handled legacy brands like NBA, Star India, Pepsi, and Amazon - delivering data-driven content IPs that fostered authentic community growth. He believes in agile marketing and innovative audience engagement.   On his appointment, Nakhuda said, "My focus at Infectious will be on growing the digital presence of the clients and setting benchmarks for new o ..read more
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Techmagnate bags SEO mandate for Axis Max Life Insurance Ltd
Social Samosa
by Social Samosa
12h ago
Techmagnate has been appointed to handle enterprise SEO services for Axis Max Life Insurance Limited (formerly known as Max Life Insurance Co. Limited). The account was won in a multi-agency pitch.  Techmagnate will be responsible for blueprinting and executing end-to-end SEO services for the company offering Term Insurance and Savings products in India. “We are delighted to work with one of the foremost life insurance companies in India and embark on this journey. We are confident that our data-driven approach and expertise across the entire search landscape will help accelera ..read more
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Is it time to stop shi*ting on Valentine’s Day?
Social Samosa
by Sneha Medda
12h ago
There was a time when Valentine’s Day meant an explosion of red hearts, teddy bears, and mushy marketing. Every mall, every billboard, and even your inbox was dripping with mushy messaging, love was in the air, even if you were just trying to order groceries. Then came the rebellion. Brands realised that not everyone was sipping on heart-shaped lattes. Enter the anti-Valentine’s era, where breakups, self-love, and ‘screw romance’ campaigns took centre stage. Suddenly, it wasn’t just single folks rolling their eyes at love, it was brands, too. Brands told people to forget about V-Day and ..read more
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OpenAI makes Super Bowl debut with AI-powered ad
Social Samosa
by Social Samosa
12h ago
OpenAI aired its first-ever Super Bowl commercial, a 60-second ad showcasing AI as the next major leap in human innovation. The spot, featuring pointillism-inspired animation, traces technological progress from fire and the wheel to modern advancements like DNA sequencing and space exploration, ultimately highlighting ChatGPT’s practical uses, such as business planning and language tutoring. The ad placement reportedly cost around $14 million. Created under new CMO Kate Rouch, the ad deliberately steers clear of topics like artificial general intelligence (AGI) and instead focuses on AI’s re ..read more
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Case Study: How Mangaldeep used AR to bring the Maha Kumbh experience to devotees' screens
Social Samosa
by Social Samosa
12h ago
Not everyone gets the chance to witness the grandeur of Maha Kumbh, but ITC Mangaldeep found a way to change that. With Mangaldeep Ka Mangal Kumbh, the brand used Augmented Reality (AR) to bring the sacred rituals of Maha Kumbh right to people’s screens. From interactive 360-degree experiences to a hybrid ritual where virtual offerings were carried to the Ganga, the campaign blended tradition with technology. Here's a case study on it.  Category Introduction Incense is one of the most penetrated pooja needs categories in the country with more than 80% annual penetration (as much as popul ..read more
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Dentsu India names Sujata Dwibedy & Jose Leon as CEOs
Social Samosa
by Social Samosa
17h ago
Dentsu India has announced two leadership appointments, underscoring its commitment to innovation and growth across the Marketing, Technology, and Consulting landscape. Sujata Dwibedy has been promoted to CEO of dentsu X while Jose Leon takes on the role of CEO, Retail Media Business. These appointments illustrate the network’s vision to push boundaries, redefine possibilities, and deepen client partnerships, aligned with the ambition to ‘Innovate to Impact’ and the #OneDentsu philosophy. Both Dwibedy and Leon will continue to report to Anita Kotwani, CEO Media, South Asia, dentsu. As CEO of ..read more
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Google expands Campaign Manager 360 with Netflix, Adobe, and AI integrations
Social Samosa
by Social Samosa
17h ago
Google has introduced new integrations for its Campaign Manager 360 platform, enhancing ad creation, tracking, and placement options for advertisers and agencies. The updates include partnerships with Adobe and Typeface to improve ad creative capabilities. Adobe’s integration allows seamless transfer of creative assets from Adobe to Campaign Manager 360, enabling teams to scale content using AI-powered tools. Typeface, an AI platform, will help advertisers generate custom content for their campaigns. Google is also collaborating with The Trade Desk to enhance ad performance tracking and partn ..read more
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