Digital ad spends in India to witness a steep climb in 2023: RedSeer report
Social Samosa
by Social Samosa
6h ago
RedSeer Strategy Consultants has released a report on the steep growth of digital ad spends, advertising platforms and new emerging trends that will lead to its climb in 2023.  RedSeer Strategy Consultants has recently released a report on India’s creator marketplace and digital ad platforms that will help with its growth in 2023. According to the RedSeer report, Influencer marketing could help optimize digital ad spends this year. Over the last decade, advertising in India experienced significant disruption, with structural changes happening from both the demand and supply sides. Cataly ..read more
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Meta’s new Rights Manager website helps curb copyright infringement
Social Samosa
by Social Samosa
6h ago
Meta has launched a Rights Manager website to help educate people on the way it combats copyright infringement and protects lawful expression on Facebook and Instagram. Technology company Meta, has launched a website dedicated solely to helping educate people on the way Rights Manager combats copyright infringement and protects lawful expression on Facebook and Instagram. Rights Manager is a copyright management tool that helps establish content ownership by uploading reference files and reviewing matching videos that may contain content that users own the rights to. It also allows users to g ..read more
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Imperial Blue Packaged Drinking Water launched a personalized New Year’s campaign
Social Samosa
by Social Samosa
2d ago
The Imperial Blue campaign used AI-driven features that allowed users to have a personalized New Year’s wish from their favourite celebrity. Seagram’s Imperial Blue packaged drinking water allowed users to craft personalized New Year wishes featuring their favourite TV stars and Big Boss faves Karan Kundrra, Nishant Bhat, and Pratik Sehajpal, as a part of their new campaign. Greetings were created in collaboration with Wavemaker India and COLORS using AI-driven personalized features.  Users could access the Microsite, choose their favourite artist they would like wishes from, enter the ..read more
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Pathaan marketing relies solely on Brand SRK
Social Samosa
by Sneha Medda
3d ago
Here’s how ‘Brand SRK’ worked its charm into Pathaan’s marketing strategy that completely avoided the traditional marketing route. It is not too often that you find a product so good that it sells itself. Luxury brands such as Lamborgini and Ferrero Rocher are a few brands that have seldom gone heavy on advertising. For the recent Shah Rukh Khan’s big-screen release Pathaan, the makers have steered away from traditional marketing and relied on SRK’s brand value and fandom to do the work. They are relying on organic PR to bring in fans to the theatres. As mentioned by an Indian movie crit ..read more
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New Year’s first long weekend is here & it has sparked a corporate memefest
Social Samosa
by Shamita Islur
3d ago
With the long weekend approaching, brand creatives imbibe a hint of disappointment at having to work on a Friday following the Republic Day National holiday. Excited about Friday? Probably not this one, if you are working. This is a sentiment everyone is sharing, including brands for having to work on a Republic Day weekend.  This year, the 74th Republic Day fell on a Thursday, and people (including brand admins) are eager to take a leave and relax. Many have managed to get their leaves approved this weekend and travel sentiment has jumped. As per a press release by Oyo Rooms, the a ..read more
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Shutterstock introduces generative AI to its creative platform
Social Samosa
by Paawan Sunam
3d ago
Stock photography company Shutterstock is the latest to jump on the generative AI trend. Shutterstock has announced the launch of its AI image generation platform, available to use by all customers globally in every language the site offers. This comes after the company signed a deal with DALL-E creator, OpenAi, in October 2022. The text-to-image AI technology by Shutterstock converts prompt into ethically created visuals ready for licensing. It is the latest addition to Creative Flow, the company’s extensive toolkit that has been designed to power a seamless creative experience. “Shutterstoc ..read more
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Star Sports new ad advocates for recognition of Women In Blue before ICC Women’s T20 World Cup
Social Samosa
by Paawan Sunam
3d ago
The Women In Blue are about to make ‘Her Story’ yet again but the viewers and cricket enthusiasts in India are oblivious to this. Star Sports has launched a new ad under #BlueKnowsNoGender campaign to extend and gather support for the team. Ahead of ICC Women’s T20 World Cup, Star Sports is extending its campaign #BlueKnowsNoGender to cheer for women. Its latest advertisement from the campaign talks about how women in sports are not often given due recognition for their work by cricket fans. The campaign has been conceptualized and created by the in-house team at Disney Star, according to rep ..read more
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Republic Day campaigns 2023: Brands celebrate the spirit of unity
Social Samosa
by Shamita Islur
3d ago
This year, Republic Day campaigns point out that the harmony amongst Indians goes beyond the different cultures and traditions we follow. Here’s a look at some creatives. As India celebrated Republic Day 2023, brands came out with patriotic campaigns that evoke unity, resilience, and thoughtfulness for each other. With this being the country’s 74th year of honouring the Constitution, the creative campaigns took a look at the beauty of India beyond the difference in our cultures, thoughts and traditions.  Post the pandemic, all on-ground activities have resumed with vigour and many brands ..read more
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Case Study: How Columbia Pacific Communities redefined gender roles through its Christmas campaign
Social Samosa
by Social Samosa
5d ago
Social Samosa takes a closer look at Columbia Pacific Communities’ campaign #MissSanta, which aimed to empower senior citizens by breaking gender stereotypes and ageist attitudes that exist in society. Category Introduction Senior citizens will constitute a quarter of the country’s population in the next 5 years – 350 million people, of whom 125 million stay in urban areas. At this stage of their lives, they have fulfilled their responsibilities to their children, their parents, to their careers and to society and nation. With improving health standards and longer life expectancy, this is a d ..read more
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Hindi box office collected 32% from dubbed versions of South films: Report
Social Samosa
by Social Samosa
5d ago
GroupM iTV and Ormax Media unveiled an in-depth analysis of Indian box office performance in 2022 citing trends and insights of the industry. GroupM India’s Interactive Television (iTV) and Ormax Media have unveiled the 2022 edition of ‘India Is Back…At the Theatres’ report, which provides an in-depth analysis of the Indian box office performance in 2022, after a tumultuous period. The report delves into the trends and insights that shape the Indian film industry, including box office collections across languages.  Also Read: Opinion: With changes at Twitter & Facebook, how to a ..read more
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