Creativeland Asia appoints Divya Agarwal as Chief Strategy Officer
Social Samosa
by Social Samosa
7h ago
Creativeland Asia (CLA) has appointed Divya Agarwal as Chief Strategy Officer. Agarwal will also head Crossbow Insights, Creativeland Asia’s research and consumer insights division. Agarwal has previously led marquee brands at agencies like Ogilvy, Leo Buenett, McCann, Edelman, and others, and worked with Tata Group companies.  "I am excited to be a part of Creativeland Asia Network and lead the strategy and research functions. This is a unique company with a strong culture of creative strategy. On one axis is technology and innovation, and on another, a little bit of spirituality and an ..read more
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FCB India announces new creative leadership and departure for its Delhi Office
Social Samosa
by Social Samosa
7h ago
FCB India, part of the FCB Group agencies in India, announces new creative leadership for its Delhi office. Udayan Chakravorty and Anusheela Saha, ECDs at FCB India, have been promoted to National Creative Directors. Saha will also take on the additional role of Head of Design at the agency.  With his exceptional creativity and strategic insight, Chakravorty has delivered work for brands such as Google and Horlicks. Saha's passion for design innovation has shaped FCBIndia's design capabilities on brands such as Horlicks, Uber, Bata, Royal Stag and many more. In their new capacity as ..read more
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AdLift secures the paid marketing duty for Two Brothers Organic Farms
Social Samosa
by Social Samosa
7h ago
AdLift, a global digital marketing agency, has announced the onboarding of Two Brothers Organic Farms. Won in a multi-agency pitch, the agency will be handling the paid marketing responsibilities for the brand. Founded by two brothers Satyajit Hange and Ajinkya Hange in 2014, TBOF has revolutionised organic farming in India. AdLift will be managing the paid media marketing mandate for the brand. It aims to conceptualise and create campaigns that match the innovation and creativity of TBOF. Its strategies will fuel sales and create loyal customers fulfilling the brand's goal of empow ..read more
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You can have everything just not at the same time: Tara Kapur on Human Behind The Marketer
Social Samosa
by Social Samosa
7h ago
In this episode of Team Pumpkin presents 'Human Behind The Marketer' created by Punctuate Inc, Founder Saloni Surti interviews Tara Kapur, India Marketing Head of Duolingo English Test. Having changed seven different schools during her childhood, Kapur found her stability at a boarding school in Landour where she spent seven years. Delving into her career path, initially drawn to journalism as the editor of her school magazine, she pursued a degree in English literature moving on to attending school for journalism. However, Kapur's career trajectory unexpectedly shifted towards mar ..read more
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Digidarts secures the digital mandate for HomeSharp
Social Samosa
by Social Samosa
7h ago
HomeSharp is a Mumbai-based real estate platform and advisory dedicated to the home-buying experience.  To enhance its mission of providing homes to a broad audience through effective brand awareness and marketing strategies, the platform has partnered with Digidarts, India’s performance marketing agency. Digidarts believes that everyone deserves a seamless journey when purchasing their dream home and leads HomeSharp’s digital marketing efforts with its performance marketing solutions. By deploying marketing funnels and leveraging targeting, the agency is set to broaden the platform's r ..read more
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Abhishek Shetty joins Swiggy as the Marketing Lead for Swiggy Instamart and Private Brands
Social Samosa
by Social Samosa
11h ago
Abhishek Shetty, formerly the Chief Marketing Officer at Stader Labs, has joined Swiggy as the marketing lead for Swiggy Instamart and Private Brands. With a skill set encompassing brand management, marketing strategy, consumer internet, fast-moving consumer goods (FMCG), and digital marketing, Shetty brings a wealth of expertise to his new role at Swiggy. Sharing his excitement, Abhishek Shetty told Social Samosa, "What excites me most about joining Swiggy is the opportunity to contribute to a dynamic and innovative company that is revolutionizing the way people experience convenience ..read more
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Reckitt Benckiser (India) led Music Genre advertising in 2023: TAM report
Social Samosa
by Social Samosa
11h ago
TAM India has unveiled its annual report on advertising in the Music Genre in 2023. As per the report, in 2023, the Music Genre experienced a 46% increase in ad volumes per channel compared to 2019. Conversely, it saw a 3% growth compared to 2022. Tamil Music was the leading Sub-Genre with an 18% share of ad volumes in 2023. The F&B Sector retained its first position with a 26% share of ad volumes in 2023 over 2022.  The report also mentioned that the top 10 categories collectively added 42% share of ad volumes in the previous year with Toilet Soaps leading the list. 760+ Advert ..read more
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WhatsApp introduces new text formatting features
Social Samosa
by Social Samosa
11h ago
Mark Zuckerberg has unveiled the latest updates to WhatsApp, aimed at streamlining communication and facilitating effective message organization. The four new text formatting options are designed to help users, particularly in group chats, by saving time and enhancing the clarity of their messages.     The newly introduced features include: Bulleted Lists: Ideal for outlining steps in a process, listing ingredients in a recipe, or emphasizing main points within a message. Users can initiate a bulleted list by typing the '-' symbol followed by a space. Numbered Lists: Useful for ..read more
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PROHED wins performance marketing mandate for PokerBaazi
Social Samosa
by Social Samosa
11h ago
PROHED, the performance marketing agency, has won the performance marketing mandate for PokerBaazi, an online gaming platform for the third time. The announcement comes after the continuous successful implementation of Performance Marketing campaigns by the agency for the past two years, which resulted in growth and improved brand visibility.  The agency has a deep understanding of how online marketing works and has consistently demonstrated the ability to drive results for the platform. With their expertise in digital marketing and social media management, their team has increased user ..read more
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Instagram's Creator Marketplace expands globally for brand-creator collaborations
Social Samosa
by Social Samosa
11h ago
Instagram is expanding its Creator Marketplace to eight new markets, making it easier for brands and creators to collaborate globally. Initially launched in the US in 2022, this platform facilitates connections between brands and creators for partnership opportunities. With the inclusion of Canada, Australia, New Zealand, United Kingdom, Japan, India, Brazil, and Chinese export brands, the platform is broadening its reach.     To help brands find suitable creators for partnership ads, the platform is introducing machine learning-based recommendations accessible through Meta Busines ..read more
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