Meta has introduced a new feature to integrate offers into ads through an enhanced URL ingestion process. This update allows the system to detect existing offers on your site when you enter a URL for your ad campaign. With this feature, Meta can automatically showcase discounts and promo codes from your site within your ads. It can also display these offers to users when they are most likely to respond, based on their previous ad interactions. While brands have been able to include special offers in their Meta ads for years, this new process automates the detection and variable showcasing of ..read more

Meta's ad-free subscription service in Europe is encountering a regulatory challenge, as the Consumer Protection Cooperation Network (CPC) has issued a notice requiring the company to explain and potentially revise its marketing of the service, claiming it is currently misleading. Last November, the platform introduced its ad-free subscription package in Europe, allowing EU users to pay a monthly fee to opt out of both ads and data tracking, in compliance with new EU permission requirements. The intention behind this option is for Meta to adhere to the new regulations while still preserving ..read more

On Tuesday, Finance Minister Nirmala Sitharaman presented the Union Budget 2024-25 before the parliament. Policymakers prioritised nine key areas to establish a comprehensive growth plan through strategic allocations. The budget emphasised employment and upskilling, infrastructure, innovation and R&D, and taxation reforms among other areas, forming the government's financial strategy for the fiscal year.  While the budget seems to have missed out on some of the demands that many had anticipated, it featured silver linings for multiple sectors. Some of the major announcements did lead ..read more

Madison Media, a unit of Madison World, has announced the return of Pallavi Patil as Vice President – Insights & Strategy. In her new role, Pallavi will report to Vikram Sakhuja, Group CEO of Madison Media & OOH.  With over 19 years of experience in data science, insights, and strategic planning, Patil brings a wealth of knowledge and expertise. She previously spent six years at Madison and has also worked with leading companies such as Kinetic Worldwide, Nielsen, and Kantar TNS. Before rejoining Madison, Pallavi was associated with Dentsu – Posterscope. Her impressive portfolio ..read more

ALFA Hockey has announced the launch of its new campaign, #BankeDikhaAlpha, aiming to inspire and engage the hockey community. Moreover, the campaign is designed to generate nationwide support and enthusiasm for the national hockey team as they prepare for the Paris Olympics.  The campaign kicked off with an inspiring video featuring prominent players such as Manpreet Singh, Mandeep Singh, Gurjant Singh, Shamsher Singh, Rajkumar Pal, Pr Sreejesh, Abhishek Nain, Amit Rohidas, Jugraj Singh and Sukjit Singh. The video captures the weight of expectations, courage, and the belief in winning g ..read more

Ormax Media has announced the launch of its new consulting tool Ormax Star Image Pulse. The tool marks the company’s foray into celebrity image consulting. It has been designed to help actors in the film and streaming categories, as well as social media influencers, craft their market positioning based on audience intelligence provided by Ormax Media. Ormax Star Image Pulse will deploy a mix of primary research (qualitative and quantitative) and data mining of Ormax’s vast repertoire of audience data built over 16 years, to draw out specific insights related to the celebrity’s image among the ..read more

In today's world, scams are orchestrated by some of the most intelligent, creative, and relentless professional fraudsters. Their calls blend into your everyday lives, often disguising their schemes in complex information to catch you off guard on a busy day. Additionally, these days not just in metros but in small towns too, not only the retired, tech-starved, and gullible adults but also the highly qualified, are victims to phone frauds. Regardless of your background or education, one wrong call could lead to an empty bank account. To help and make smart-phone users aware of these scams, T ..read more

In the breakout café room of J.P. Morgan, three analysts Rohan Bhansali, Ahmed Aftab Naqvi, and Dushyant Bhatia would often find themselves lost in conversations beyond their financial spreadsheets and stock market charts. These coffee breaks became the birthplace of GOZOOP as the trio quickly realised their knack for app and website development. The agency later saw digital marketing growth and expanded its services in 2010.  Along the way, the group has also grown through a series of strategic acquisitions and has marked its presence on a global scale. All moves are in line with the g ..read more

India's antitrust body has posed nearly 100 extensive questions to Reliance Industries and Walt Disney about their $8.5 billion merger of Indian media assets. According to media reports, the investigation centers on various aspects, including sports rights, amid concerns that the deal, which aims to create India's largest entertainment entity with 120 TV channels and two streaming services, could hinder competition. Reliance and Disney argue that their merger will not negatively impact competition, citing the expiration of cricket rights by 2027-2028 and the competition from platforms like Yo ..read more

Google has decided to keep third-party cookies in its Chrome browser, addressing the advertising industry's long-standing concerns. In a blog post today, Google announced that rather than 'deprecating third-party cookies,' it will offer a 'new experience in Chrome.' This update will enable users to make informed choices about their web browsing, with the option to adjust these settings at any time. According to the blog post, Google claims that "Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies acro ..read more