MakeMyTrip India has released two new brand films starring its ambassadors, Alia Bhatt and Ranveer Singh. These films highlight the ease and convenience of booking flights and hotels for international travel through MakeMyTrip, targeting both first-time and experienced international travellers.     The first film presents Alia and Ranveer as a newlywed couple on their wedding night, still trying to find their footing with each other. The conversation veers towards both sharing their apprehensions about their 'first time'. As the film unfolds, viewers find out that the ‘first t ..read more

Snapchat Inc. has announced its financial results for the quarter ending March 31, 2024, showcasing its revenue along with the application's daily usage, new content to build community, along with its revenue diversification initiatives. Here's a summary along with the key highlights of Q1 of 2024:  Revenue and Daily Usage:  Revenue amounted to $1.195 billion, marking a 21% year-over-year increase from $989 million in the previous year. The net loss stood at $305 million, an improvement from the $329 million loss reported last year. Adjusted EBITDA reached $46 million, up from ju ..read more

In the ever-changing digital marketing landscape, Social Samosa returns with the sixth edition of the Best Social Media Brands Awards, SAMMIE 2024. This platform celebrates the success of Human Brands that have contributed to the growth of the Social Media Ecosystem. Social media is no longer just about sharing your brand messages, it has become a platform for genuine connections and authentic conversations between brands and consumers. A vast majority of Agencies, Platforms and Tools thrive because of Brands and Businesses who are invested in the power of social media. At its core, SAMMIE Be ..read more

The latest campaign from Neeman's Shoes alongside its creative partners VML and The Other Half, has crafted a strategy to reach people and their always-listening phones. The campaign features two animated micro influencers boldly traversing across the country, adorned in Neeman's Shoes, surprising passersby and sparking curiosity with their loud enthusiastic question, "Are those Neeman's shoes?". Neeman’s manages to capture reactions with his guerilla-style approach that adds an element of spontaneity and excitement, creating a more engaging experience for viewers. Bu ..read more

Goafest, the festival celebrating creativity and advertising excellence in India, announces the opening of delegate registrations for its highly anticipated event.  Scheduled to take place from May 29th to May 31st at the Westin Powai in Mumbai, Goafest 2024 promises to be an immersive experience, showcasing the best of advertising, marketing, and creative innovation. This year's Goafest will feature an exciting lineup of keynote speakers, panel discussions, workshops, and networking opportunities, providing delegates with valuable insights and inspiration to fuel their creativity and dr ..read more

Dot & Key Skincare, a Kolkata-based beauty startup has announced its collaboration with Shanaya Kapoor. Shanaya, acclaimed for her fresh energy and dedication to wellness, embodies the ethos of Dot & Key. As the first brand ambassador for Dot & Key, Shanaya brings a sense of novelty and excitement, bridging her upcoming star power with the brand's fruit-forward approach. The partnership signifies a union of elegance, efficacy, and innovation, resonating deeply with young millennials, the brand's target audience. Commenting on her new role as brand ambassador, Kapoor said, "I am su ..read more

Meta's Q1 results reported a remarkable surge, more than doubling its figures. The company's profit for the January-March period doubled, reaching USD 12.37 billion, or USD 4.71 per share, up from USD 5.71 billion, or USD 2.20 per share, in the corresponding period last year. Additionally, revenue experienced a 27% increase, climbing to USD 36.46 billion compared to USD 28.65 billion the previous year. In terms of ad revenue, Meta saw a significant jump to USD 35.365 billion from USD 28.101 billion in the same quarter of the prior year. Moreover, the company noted a 6% rise in average ad pric ..read more

Cadbury Dairy Milk partnered with over 140 sweet outlets across West Bengal for its fourth edition of the Gaane Mishti campaign, blending traditional Bengali sweets with Cadbury Dairy Milk. The campaign also featured revitalized folk songs, aiming to deepen the brand's cultural association and drive category development in the region. It included expanding partnerships beyond Kolkata, training traditional artisans, and digitizing the Mishti shops. Execution involved a mix of social media, on-ground activations, TV promotions, and collaborations with online platforms. The campaign achieved sig ..read more

Hindustan Unilever (HUL) has renamed its 'health food drinks' category to 'functional nutritional drinks' (FND). This change comes after the Union Ministry of Commerce and Industry directed e-commerce platforms not to list these products under the 'healthy drinks' category. As a result, HUL brands like Horlicks and Boost are now classified under the new FND category. Previously, the Ministry of Commerce and Industry advised e-commerce sites not to categorize Cadbury Bournvita and similar products as 'health drinks.' This guidance stemmed from the fact that the Food Safety and Standards Act d ..read more

Despite pressure from the Biden administration to sell the app within a year or face a ban, ByteDance is leaning towards shutting down TikTok rather than relinquishing control. The company views TikTok's algorithms as integral to its operations and is hesitant to sell without them.  ByteDance is facing a dilemma over TikTok in the US. A report from Reuters suggests that ByteDance is prepared to exhaust all legal avenues to challenge the legislation, with CEO Shou Zi Chew expressing confidence in winning such a battle. Despite TikTok's relatively small contribution to ByteDance's overall ..read more