Ami Ami by Wedge
BP&O - Branding, Packaging and Opinion
by Emily Gosling
1w ago
We’ve all, at some point in life, encountered a few “But Actuallys”: the kind of people who always know a little bit more than you, constantly correct you, diligently fact check in social situations. They’re perennially just that smidgen More Right than you: a heady combination of The Simpsons’ Comic Book Guy; the classic pedant (or pendant if you want The post Ami Ami by Wedge appeared first on BP&O - Branding, Packaging and Opinion ..read more
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Be Equitable by For The People
BP&O - Branding, Packaging and Opinion
by Thomas Barnett
1w ago
There are many kinds of rebrand. There are rebrands that tread lightly, reverently refining and polishing what is already there, like archaeologists delicately exhuming sunken lucre so that it can once again gleam (National Portrait Gallery). Then there are rebrands that are a little more decisive in their handling of the raw materials—imagine our similetic Time Team creatively re-assembling the The post Be Equitable by For The People appeared first on BP&O - Branding, Packaging and Opinion ..read more
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Mr Yum by Re Design
BP&O - Branding, Packaging and Opinion
by Emily Gosling
2w ago
Sometimes a project comes along that doesn’t just make you think about how nice its typography is, or ponder if millennial pink is making a comeback (or indeed,, if it ever went away), or why suddenly a branded bucket hat seems to be a key facet of any company/product/concept’s ‘swag’. Sometimes, it makes you think about what ‘branding’ even means, The post Mr Yum by Re Design appeared first on BP&O - Branding, Packaging and Opinion ..read more
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Pirkkalan by Werklig
BP&O - Branding, Packaging and Opinion
by Anna Marar
2w ago
It’s been years since millennials were first accused of buying too many avocado toasts and expensive coffees. The stereotype of young people loving handmade, refined and artisanal products holds true in their spending patterns, and today, that generation has matured into business leaders, reshaping the world’s mindset to align with these priorities. As consumers, Gen Z seem to be picking The post Pirkkalan by Werklig appeared first on BP&O - Branding, Packaging and Opinion ..read more
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Chilli Bomba by New Genre
BP&O - Branding, Packaging and Opinion
by Emily Gosling
3w ago
Based in what’s been optimistically named London’s ‘Design District’, New Genre is a pretty youthful studio that’s racked up an impressively broad range of projects and clients in its short life. Just shy of two years old, the studio has thus far worked across fintech, a non-profit art organisation, a pub, a beauty brand, and a campaign for Jamie Oliver The post Chilli Bomba by New Genre appeared first on BP&O - Branding, Packaging and Opinion ..read more
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Omlet by Ragged Edge
BP&O - Branding, Packaging and Opinion
by Emily Gosling
1M ago
We’re undeniably in an age of pet care 2.0: the post-fur-baby era, where people are finally beginning to see their animals’ needs and wants as independent to their own (i.e. dried pigs ears over vegan dog treats, eschewing leads for cats, and so on). These shifts in how we think about what it means to have and look after animals The post Omlet by Ragged Edge appeared first on BP&O - Branding, Packaging and Opinion ..read more
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Kettle Kids by Two Times Elliott
BP&O - Branding, Packaging and Opinion
by Thomas Barnett
1M ago
The once laudable claim to have started a thriving business with ‘a small loan’ from a doting family member may have been muddied beyond recognition by the truth-stretching of serial tax-offender and part-time Presidential candidate Donald Trump. Despite this, turning ‘one thousand pounds from nan’ into a luxury watch and diamond dealership with a sparkling flagship store in Mayfair remains The post Kettle Kids by Two Times Elliott appeared first on BP&O - Branding, Packaging and Opinion ..read more
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Canadian National Railway by Allan Fleming, 1960
BP&O - Branding, Packaging and Opinion
by Richard Baird
1M ago
The story of Allan Fleming’s 1960 logo for Canadian National Railway. The post Canadian National Railway by Allan Fleming, 1960 appeared first on BP&O - Branding, Packaging and Opinion ..read more
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Black Bee Honey by OMSE
BP&O - Branding, Packaging and Opinion
by Richard Baird
1M ago
It was yesterday I made a run to the local supermarket to pick up some essentials. I had two choices, turn left to Waitrose or right to Morrisons. Despite being somewhat price conscious, I enjoy looking at the packaging at the higher-priced Waitrose, so went left–let’s say it’s the cost of being a designer. Anyway, honey was on the list. The post Black Bee Honey by OMSE appeared first on BP&O - Branding, Packaging and Opinion ..read more
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Parkette by Kinoto
BP&O - Branding, Packaging and Opinion
by Emily Gosling
1M ago
Cute, bright, and striking; there’s very little not to love about this identity for Parkette. Based in Hamilton, Canada, Parkette is billed as a boutique shop ‘dedicated to kids and the kids at heart’, selling crafts kits, clothes, accessories, books, homeware, toys, and ‘other treasures’. The name is taken from a term many locals in Hamilton use to describe a The post Parkette by Kinoto appeared first on BP&O - Branding, Packaging and Opinion ..read more
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