‘The story of the internet is the story of life’. Understood in this way, rebranding Malaysia’s challenger internet service provider Time presented the appropriately existentially titled For the People with a daunting task. As legislation in Malaysia shifted, requiring companies like Time to share their infrastructure with other ISPs, competition has grown. As such, Time needed to evolve its brand. What is The post Time by For The People appeared first on BP&O - Branding, Packaging and Opinion ..read more

All systems grow. What a fun line. Setting up and positioning Ortto, formerly Autopilot, as the leading marketing automation solution for business. The name is great, a wonderful move forward for the company, and sufficiently taking something technical and inhuman-sounding and giving it a somewhat anthropomorphised quality, easy to remember and providing room for growth into other technologies and services. The post Ortto by Christopher Doyle & Co. appeared first on BP&O - Branding, Packaging and Opinion ..read more

Maybe the recent explosion in astrology is thanks to a more secular society; or a post-Covid sense of generalised uncertainty that’s left us grasping for answers. Perhaps it’s the rise of Instagram/TikTok influencers; or maybe it’s just because its foundations lie in astronomical reality that’s been harnessed by civilisations stretching back tens of thousands of years. Whatever it is, where The post TWELV. by Seachange appeared first on BP&O - Branding, Packaging and Opinion ..read more

A visual identity just as Instagrammable as the ‘the world’s most Instagrammed cake’. Sydney bakery Black Star Pastry has been on the ascendancy, from local pastry maker to global cult status, racking up millions of views, thousands of loyal followers and generating hype around its ‘original cakes woven together with poetic storytelling’.  Working with Japanese illustrator Noritake, (known for his The post Black Star Pastry by Studio Ongarato appeared first on BP&O - Branding, Packaging and Opinion ..read more

Not a new project, but a lovely one nonetheless; it seems there couldn’t have been a more perfect fit for London Centre for Book Arts than Studio Bergini when it was looking for a design team to task with creating its new visual identity. Formed by two Central Saint Martins grads – Norwegian Kristian Hjorth Berge and Italian Francesco Corsini (hence The post LCBA by Studio Bergini appeared first on BP&O - Branding, Packaging and Opinion ..read more

In July 2019 New York-based Stefan Sagmeister and Jessica Walsh announced that they would be splitting their shared practice after nearly a decade of innovative and boundary-pushing work together. In the amicable separation, &Walsh took over the commercial projects while Sagmeister announced he would exclusively be working on ‘self-generated design’ under Sagmeister Inc. Having made his millions, Sagmeister’s days are The post .Oddity Fragrance by .Oddity Studio appeared first on BP&O - Branding, Packaging and Opinion ..read more

The hamburger is an American icon. It conjures associations with all-American diners and drive-thrus, backyard cookouts and family gatherings; American values, such as entrepreneurship, as well as less positive attributes of Western countries, like obesity. The burger’s visual identity is inseparable from its history and has been solidified time and time again as the big fast food franchises conquered the The post Tugg by Kurppa Hosk appeared first on BP&O - Branding, Packaging and Opinion ..read more

How to make a data business approachable yet hold gravitas? Can it be engaging yet authoritative, sage yet cool? These are the implicit tensions NY-based Gretel has grappled with in its branding of Mode, a data intelligence and technology business seeking to widen its appeal. Gretel has established a brand identity which is triumphant and clean. It balances the contradictions that so The post Mode by Gretel appeared first on BP&O - Branding, Packaging and Opinion ..read more

A guest article from Paul Belford on Saatchi & Saatchi’s 1992 press advert for Intercity. BP&O Voices presents the opinions of industry experts on a wide range of topics. The post Intercity press ad appeared first on BP&O - Branding, Packaging and Opinion ..read more

Water masquerading as an edgelord-baiting energy drink (Blackletter fonts, skulls, and a name straight out of the heavy rock canon); running shoes aping a chesty cough remedy; olive oil bottles that owe more to the science lab than the Mediterranean. Packaging at the moment, it seems, is frequently playing fancy dress. That’s no bad thing, of course: brands borrowing aesthetics The post Seedsman by Here Design appeared first on BP&O - Branding, Packaging and Opinion ..read more