It can’t be easy designing the identity for a brand or company that’s hard to define, or which isn’t easily explained by that ‘new product, familiar ideas’ trope – the sorts of things described as ‘Like Tinder, but for cats!’ or ‘CityMapper for life decisions’, or ‘Uber for people who want to try dogging but can’t drive’ (if any investor The post Fluz by Koto appeared first on BP&O - Branding, Packaging and Opinion ..read more

There has always been something borderline magical about the fields of beauty, makeup and skincare – a hint of esoteric or mystical knowledge. When it comes to visual storytelling, this association offers plenty of rich inspiration, along with established style signifiers that are easy to follow. Nods to old-school apothecaries abound in the likes of Typology Paris and Le Labo, The post Kindred Black by Ania et Lucie appeared first on BP&O - Branding, Packaging and Opinion ..read more

One of the many brilliant things about the world of branding is that to work in it, write about it, or just take an interest in it forces you to learn something about pretty much everything. Maybe that’s how LEGO might actually be a better investment than gold; or that Murray’s Parmigiano Reggiano cheese pairs well with a nice New The post Tessas Eplegård by Olssøn Barbieri appeared first on BP&O - Branding, Packaging and Opinion ..read more

Who doesn’t love a cheeky cocktail, especially one designed to grab and go? According to WEEKEND drinks, its cocktails are eight times faster to serve than it would take to make the same mix from scratch. With ready-made drinks – that’s ‘RTD’ in marketing slang – becoming increasingly popular, WEEKEND aims to ‘cut through the noise’ with a ‘laid back The post WEEKEND by FCKLCK appeared first on BP&O - Branding, Packaging and Opinion ..read more

A guest article written by Mark Paton. BP&O Voices presents the opinions of industry experts on a wide range of topics. The post Atomic Connections: A Molecular Worldview appeared first on BP&O - Branding, Packaging and Opinion ..read more

We’ve covered no shortage of work by Pentagram in the past, most recently Cohere but spanning projects for London Fashion Week, NYC Parks, National History Museum and more. This is the first time, however, that we’ve looked at a project by new-ish New York office partner Andrea Trabucco-Campos and his team – and it’s safe to say, we’re impressed. Graphic The post Bacàn by Pentagram appeared first on BP&O - Branding, Packaging and Opinion ..read more

There have been some brilliant logo designs inspired by the very buildings they represent. The Centre Pompidou, for instance, bears a powerfully stark logo that’s been largely unchanged since it was first created in the 1970s: six black stripes crossed by two zigzags representing the site’s ‘caterpillar’ escalator, one of the most famous parts of Renzo Piano and Richard Rogers’ The post PAC NYC by Porto Rocha appeared first on BP&O - Branding, Packaging and Opinion ..read more

The Royal Television Society’s annual two-day event at The University of Cambridge brings together leading television industry bigwigs to ponder the present and future of the small screen. This year, over 350 luminaries descended on Cambridge to contend with such weighty topics as ‘the future of media, the impact of AI, and the role of opinion in news’. Quite a The post RTS Cambridge Convention by Studio Kiln appeared first on BP&O - Branding, Packaging and Opinion ..read more

It’s often the launch of major charity rebrands that puts the gulf between how the design world views something, and how the rest of the world might, into sharp relief. Countless headlines abound bemoaning the £££millions ‘spent on a new logo’, as if that’s just about all there is to it, and now the children/animals/elderly etc will directly suffer as The post RSPCA by JKR appeared first on BP&O - Branding, Packaging and Opinion ..read more

Most people have likely never played the game ‘Italian Food or Italian Celebrity’; but trust me, it’s a pretty fun game – great for car/tube/bus journeys, or whiling away a bit of time after Christmas between gorging on something and watching Eastenders Omnibus. The premise is simple: someone says a name, the others guess if it’s an Italian food, or The post Trulli Ulivi by Here Design appeared first on BP&O - Branding, Packaging and Opinion ..read more