Hello and welcome back !! ✨ In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty delve into the best lead generation tactics specifically tailored for B2B SaaS companies. They break down three distinct business models: SaaS-only, SaaS plus customization, and SaaS plus consulting, and offer targeted lead generation strategies for each. Discover: ➡️ SaaS-only: Master organic and paid SEO, content marketing, and brand campaigns to drive high-volume leads and build a sustainable pipeline. ➡️ SaaS plus customization: Leverage PPC advertising, review sites, co-sponsored even ..read more

Join Dacia Coffey and special co-host Sa Maria Boyd as they debunk the myth that Instagram is solely for B2C businesses. Discover how B2B companies can leverage this visual platform to showcase their culture, products, services, and connect with potential clients and talent. Key Takeaways: ✨ Why Instagram is a valuable tool for B2B marketing, regardless of industry ✨ The types of content that resonate with B2B audiences on Instagram ✨ Best practices for maximizing engagement and building a loyal following ✨ How to use Instagram Stories and Reels effectively ✨ The importance of authenticity and ..read more

Hello and welcome back!! In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty dive deep into the world of B2B lead generation, providing actionable insights to help you accelerate your sales pipeline and achieve faster revenue growth. What You'll Learn: ✨ The clear distinction between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), and why both are crucial for sustainable business growth ✨ Proven strategies to attract and convert high-quality SQLs quickly, including speaking engagements, referral marketing, and targeted digital advertising ✨ How to l ..read more

Hey B2B marketers! Struggling to see results from your marketing funnel? You're not alone. Dacia Coffey and Daisy McCarty, the dynamic duo behind The Marketing Blender Show, are here to help you identify and fix the most common funnel flaws. In this episode, they delve deep into the B2B marketing funnel, debunking the myth of "one size fits all" and offering practical tips to: ➡️ Craft irresistible hooks: Learn how to capture attention and validate your ideal customer's pain points from the very beginning. ➡️ Offer the right value: Discover lead magnets that nurture prospects and help them pro ..read more

Can B2B Companies REALLY Find Success on Facebook? (Yes, Here's How!) Hey everybody, and welcome back to the Marketing Blender Show! In this episode, Dacia Coffey sits down with social media expert Sa Maria Boyd to uncover the secrets of B2B marketing on Facebook. Sa Maria shares insider tips on: ➡️ Leveraging Facebook groups to connect with your ideal audience and establish authority. ➡️ The art of transitioning from providing value in groups to promoting your business authentically. ➡️ The critical importance of moderators in maintaining a healthy group dynamic. ➡️ How to create engaging con ..read more

Welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and Daisy McCarty tackle the often complex topic of B2B marketing automation.  They break down: ➡️ The power of automation: How it can save time, reduce errors, and prevent burnout for your marketing and sales teams. ➡️ What to automate: Nurture campaigns, ads, reminders, social media, data reporting, lead follow-up, sales tasks, chatbots, and more. ➡️ How to automate: Prioritize low-lift, high-impact tasks first, keep it simple, and always test before fully automating. ➡️ What NOT to automate: Broken processes, tas ..read more

Hey there marketing superstars! ? Dacia and Daisy from The Marketing Blender Show are here to tackle a common challenge: outsourced B2B lead generation. In this episode, they debunk the myths and misconceptions surrounding this service and explain how it can actually work for you, if done correctly. Here's what you'll learn: - The deadly assumptions businesses make about outsourced lead gen (and why they lead to disappointment) - Why "magic pool of buyers" and "numbers game" are marketing fantasies - How to leverage outsourced B2B lead gen services strategically - The importance of buyer perso ..read more

Struggling to navigate the complexities of B2B to Consumer (B2BtoC) marketing? This episode of The Marketing Blender Show is for you! Dacia and Daisy dive deep into the world of selling to big box retailers like Walmart and Costco, where you don't directly control the customer relationship. Here's what you'll learn: - What B2BtoC buyers REALLY care about (it's not how amazing your product is!) - How to craft messaging that resonates with retail decision-makers - Proven strategies to drive demand and sell-through in local markets - The importance of building a strong brand for B2BtoC success Pl ..read more

Hello and welcome back to The Marketing Blender Show! We're excited to bring you another episode packed with valuable insights for B2B leaders and marketers. ? In this episode, hosts Dacia Coffey and Daisy McCarty dive into the world of fractional Chief Marketing Officers (CMOs). They explore when businesses should consider hiring a fractional CMO and how to go about it. Key topics covered: ➡️ Signs that indicate it's time to hire a fractional CMO ➡️ The different types of fractional CMO engagements ➡️ What to expect from a fractional CMO in the first 90 days ➡️ How to choose the right fractio ..read more

Hello! Welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and Daisy McCarty discuss how to navigate the complexities of B2B healthcare marketing. They break down the different personas involved in the buying process, from doctors and nurses to hospital administrators and IT leaders. They also offer tips on how to develop messaging that resonates with each persona and how to align your marketing efforts with the specific needs of healthcare organizations. Key takeaways: ? Document your tribal knowledge and understand how your product or service aligns with the priorities ..read more