The theme of our 11th podcast episode is Personalising Content at Scale. Joining our host Jeremy Balius to discuss all things buyer personas is Grant Hushek, Founder of Grantbot Process Consulting. Summary In this conversation, Grant Hushek shares his background in automation consulting and the value it brings to businesses. He discusses his experience with Zapier and the importance of learning through hands-on projects. Grant explains the concept of no code and how it allows for automation by connecting different elements of a tech stack.  He emphasizes the role of CRMs in automatio ..read more

The theme of our tenth podcast episode is Partnership Strategy. Joining our host Jeremy Balius to discuss all things partnerships strategy is Scott Pollack from Firneo. Summary Scott Pollack, founder and CEO of Firneo, shares his journey into the world of business development and partnerships. He discusses how he fell into partnerships and the challenges he faced as a partnerships professional in a world dominated by sales and marketing. Scott emphasizes the importance of understanding the value alignment framework and aligning partnerships with the goals and needs of internal stakeholders and ..read more

Joining our host Jeremy Balius to discuss all things buyer personas is Naomi Soman, Founder of Storylogick Consulting. Summary In this conversation, Naomi Soman discusses the importance of redefining buyer personas in the marketing world. She emphasizes the need to move away from the traditional approach of creating detailed profiles based on demographics and instead focus on understanding the problems, goals, and dreams of the target audience. Naomi suggests using recorded sales calls and customer conversations to gather insights and create more effective buyer personas. She also highlig ..read more

Welcome to the first episode of B2B Tech Marketing Talks, presented by Filament. The theme of this first episode is Partner Enablement. Joining our host Jeremy Balius to discuss all things partner enablement is James Davis, Director of Academy Asia at Pax8. James brings a refreshing view and deep insight on what it means to build and deliver partner enablement programs in channel programs or in a cloud marketplace ecosystem. Enjoy the conversation! Connect with James Davis on LinkedIn.   Discover the Pax8 Academy.   Find out more about Pax8.    __________ B2B Tech ..read more

The theme of this third episode is Opportunities in the Channel. Joining our host Jeremy Balius to discuss all things channel landscape is Jay McBain, Chief Analyst at Canalys. Canalys is the world's leading analyst firm with a distinct focus on channels, partnerships, alliances, and ecosystems. The 24-year-old market analysis firm strives to guide clients on the technology industry's future and to think beyond the business models of the past - delivering smart, timely, and actionable market insights to IT, channel and service provider professionals. Prior to Canalys, Jay was the Principal ..read more

The theme of our seventh podcast episode is Market Development Funds (MDF). Joining our host Jeremy Balius to discuss all things MDF is Liliana Grisales, Global MDF Business Owner at Schneider Electric. Summary In this conversation, Liliana Grisales shares insights into the world of MDF programs and channel incentives. Liliana discusses her background and career journey, highlighting her diverse roles at Schneider Electric. She emphasizes the importance of aligning MDF programs globally and complying with legal and financial regulations. Liliana also explores the complexity of channel strategy ..read more

The theme of our sixth podcast episode is B2B Tech Sales Enablement. Joining our host Jeremy Balius to discuss all things sales enablement is Ed Badawi, Founder & CEO of Sales Inc. Summary In this conversation, Ed Badawi, shares insights on understanding sales cycles, content deployment, and the mindset of salespeople. He emphasizes the importance of aligning sales and marketing teams and tells the story of his journey in the sales industry. Ed also discusses the challenges faced by salespeople and the need for empathy and problem-solving. He highlights the significance of storytelling and ..read more

The theme of our fourth podcast episode is Podcasting for B2B Tech. Joining our host Jeremy Balius to discuss all things B2B podcasting is Alisa Manjarrez, Managing Director of Stories Bureau. As a former marketing executive and current Managing Director of Stories Bureau, a B2B creative agency, Alisa specializes in award-winning digital storytelling, brand strategy, podcasts, and product launch campaigns. At Stories Bureau, she’s shaped and amplified the voice of brands like Mars Wrigley, Equinix, and Collibra. Her team has turned their business stories into impactful narratives that resonate ..read more

Welcome to the second episode of B2B Tech Marketing Talks, presented by Filament. The theme of this second episode is Selling To And Through Partners. Joining our host Jeremy Balius to discuss all things partner sales is Bryan Williams, Founder of Hockey Stick Advisory and the Co-Head of APAC for Partner Leaders. Bryan works with ambitious Tech Founders, C-Suites and Partner Leaders to develop and deploy effective partner-led growth motions, as well as establish partnership ecosystems to enable revenue growth through network effects. Prior to Hockey Stick Advisory, Bryan was the Director of Pa ..read more