35 Years of Specialty Toy Expertise
Toy Business Unboxed
by ToyLaunch
5d ago
Join us in this episode of Toy Business Unboxed as we explore the world of specialty toys with Kevin, a seasoned veteran in the toy industry with over three decades of experience. Kevin, founding Original Toy Company, shares his journey from managing international toy manufacturing to navigating the evolving specialty toy market in the U.S. We delve into the unique advantages of specialty toy stores, the impact of Amazon, and the importance of community connections in retail. Kevin also discusses challenges faced during COVID, product development within his company, and advice for newcomers to ..read more
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Plush Toys with a Unique Token Reward System
Toy Business Unboxed
by ToyLaunch
1w ago
In this episode of Toy Business Unboxed, we delve into the inspiring journey of Karalyne and Martha, co-founders of Bene World, who transitioned from the fitness industry to creating the educational toy line, Bene Buddies and BeneBear. These toys are designed to teach children valuable social, emotional, and educational skills through a unique token reward system and themes like ocean conservation, rescue animals, and empathy. Key insights include the collaborative spirit of the toy industry, challenges in marketing niche products, feedback from educators and parents, and the therapeutic appli ..read more
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Journey from Disney to Outdoor Toys: 20-year Toy Adventure
Toy Business Unboxed
by ToyLaunch
2w ago
Join us in this episode of Toy Business Unboxed as we chat with industry veterans about the fascinating world of toy design and licensing. Discover Brad's incredible 20-year journey from working on beloved brands like Disney and Pixar to designing innovative outdoor toys. Dive deep into the complexities of licensing deals, from financials and negotiations to protecting intellectual property and dealing with knockoffs. Learn about the transition from large corporations to startups, and get inspired by personal stories of career twists and turns. Perfect for anyone curious about the magic behind ..read more
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The Toy Store Swap
Toy Business Unboxed
by ToyLaunch
3w ago
In our episode of Toy Business Unboxed, join us as we explore the fascinating world of toys with Brittany, the owner of Clover Toys. Together, we delve into her inspiring journey from educator to entrepreneur in Seattle, focusing on Montessori and sustainable toys. Brittany shares how she balances motherhood and business, her strategies for selecting eco-friendly toys, and the impactful community engagement initiatives Clover Toys undertakes. We'll discuss the challenges of running a brick-and-mortar store, like relocating during the holiday season, and explore innovative programs like TerraCy ..read more
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5 Pillars to Transform Your Toy Brand's Digital Strategy
Toy Business Unboxed
by ToyLaunch
1M ago
Join us in this episode of Toy Business Unboxed as we delve into the five pillars of digital marketing essential for toy brands. We'll guide you through content, social media, digital ads, email, and SMS marketing, sharing practical tips and live case studies. Learn how to integrate these pillars to boost brand visibility, drive customer engagement, and maximize sales. Our founder, with vast experience since 2016, shares insights from his ventures including his toy brand and digital marketing agency. Discover strategies for content creation, social media engagement, effective use of digital ad ..read more
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Uplifting Young Minds: Test Prep Revolution
Toy Business Unboxed
by ToyLaunch
1M ago
Join us in this episode of Toy Business Unboxed, where we sits down with Kelly Clement, an inspiring educator and entrepreneur. Kelly shares her journey from being a middle school teacher to specializing in test prep for younger students, and the story behind her award-winning product, Watermelon Math. They discuss the challenges faced by young students in test preparation, Kelly's experience with different education systems in the US and UK, and her innovative approach to making test prep engaging and less stressful for kids. Kelly also talks about her use of design principles in creating fla ..read more
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Toy Trends Unleashed: Mastering Data-Driven Marketing
Toy Business Unboxed
by ToyLaunch
1M ago
In our episode of Toy Business Unboxed, we embark on a journey through the dynamic world of toys. We dive deep into the secrets behind the toy industry, discussing how data-driven strategies can help toy businesses decode trends, make customer-centric marketing decisions, and gain a competitive edge. Jason shares his insights on using digital analytics, conducting effective consumer research, understanding demographic profiles, and the importance of feedback loops in product development. This episode is packed with real-world case studies and actionable advice for leveraging data to optimize c ..read more
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Teaching Kids Medicine Through Play
Toy Business Unboxed
by ToyLaunch
1M ago
Join us in this episode of Toy Business Unboxed where we chat with Jennifer, the COO of Little Medical School. Jennifer shares her inspiring journey from being a doctor to leading an educational franchise that encourages children to explore healthcare careers. Discover how Little Medical School's unique after-school programs, summer camps, and realistic medical toys are engaging kids and making learning fun. Jennifer discusses the significance of role-playing in education, the thought process behind their real medical tools and kits, and their successful franchise model. She also delves into h ..read more
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Women in Toys: Leadership and Empowerment
Toy Business Unboxed
by ToyLaunch
2M ago
In this episode of Toy Business Unboxed, join me, your host Jason Hsieh, as I sit down with Ehi, the incredible founder of Little Art and chairwoman of Women in Toys. Ehi's journey from a successful attorney to a creative powerhouse in the toy industry is nothing short of inspiring. We'll dive into her story of transforming a pandemic project into innovative toys that blend creativity with marketing. Plus, learn about her pivotal role in advocating for women in the toy business. Ehi shares insights on the benefits of her legal background, the support provided by Women in Toys, and top advice f ..read more
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Transforming Toys into Attractions
Toy Business Unboxed
by ToyLaunch
2M ago
Join us for an insightful discussion on the future of play, merging the best of toys and video games, and how to navigate the dynamic landscape of the toy industry as we sits down with Steve, VP of Trends and New Market at Gel Blaster and founder of KidAtHeart. Steve shares his inspiring journey in the toy industry, starting with his mentorship under Ryan Logan and his early years at Funrise Toys. He discusses his pivotal roles in companies like Diverse, where he honed his skills in trend spotting and product marketing. Steve dives deep into the creation of Gel Blaster Nexus, an innovative toy ..read more
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