In recent years, there has been a significant shift within Britain's urban music industry as far as fashion goes. Since the mid-noughties, it's been commonplace for our rappers and emcees to produce and sell self-branded clothing that would generally be regarded as merchandise. Over the years, as the UK's street fashion scene began to gain traction, musicians increasingly incorporated more of the nuances of fashion into their merch-based clothing lines. Today we have a number of rappers that have developed bonafide fashion brands, blending the norms of the tradition ..read more

The Crop Circle 2 film is out now and it's looking like Nines has outdone himself. Just like the first one, he wrote and directed the film, and filled the cast with familiar faces from the culture. One noticeable difference this time is that there was an obvious emphasis on the film cast wearing UK streetwear brands all throughout the film...   Not only was the move great promotion for the featured brands, it also reflects the substantial progress our home-grown labels have made since Nines dropped 'Crop Circle 1' in April of 2018. In March of 2018, just a month before 'Crop ..read more

Due to popular demand, here is a breakdown of how to cop Central Cee's Syna World streetwear. What is a Syna World Drop? Central Cee's highly demanded Syna World apparel is not sold like a typical product in a typical store. Syna clothing is sold on the Syna World website in "drops". A drop is basically a periodic release. The date and time of these Syna drops are revealed with short notice - anything from a couple of days to just a few hours before the release. There are two ways to buy Syna World streetwear. You can either catch a live drop on the Syna World website, or purchase from a ..read more

Nike took legal action against Clint419 three years before the groundbreaking CRTZ AirMax 95 trilogy debuted. In this video, I break down what led to the rift between one of Lundun's most prolific streetwear figures and the world renowned sportswear giant, and how Clint reacted to Nike lashing out against him just two years after the birth of Corteiz. In part two, I look into the long term effects of the trademark dispute, how Clint blocked No Sauce Bry from reselling Corteiz clothing on his website, and why Nike were forced to embrace Clint despite his continued use of the "Corteiz Rules The ..read more

Syna World is finally here. Here's what you need to know about the brand. What is Syna World? Syna World is a British streetwear brand owned by Central Cee. Cench is majority owner of Syna World, however he does have business partners that are well established in the world of fashion.   When did Syna World launch? Syna World officially launched on Sunday 7th May 2023. The brand conducted a pop up event in Harris Academy Battersea, dubbed the "Battersea Car Boot Sale". The location of the pop up was shared at midday, giving everyone just an hour and a half to make their way before the off ..read more

When it comes to UK streetwear, our trainers are something we don't take lightly. While it's commonplace for our cousins in the US to collaborate with the world's most popular sneaker brands, our cultural icons and urban fashion brands haven't had so many opportunities. We've had a bunch of brand ambassadors hand-picked from our culture over the years, but it seems like sneaker collabs are on a higher pedestal, just out of reach even for many of our most highly regarded icons.   Let's take a look at 5 British sneaker collaborations within UK street culture that have hopefully p ..read more

If you're a devoted UK street music listener you're likely to have come across several songs released under "Stay Flee Get Lizzy," featuring some of the dopest rappers the UK has to offer. Chances are you've also seen Lizzy Clothing in music videos and on the streets.   View this post on Instagram A post shared by LIZZY (@stayfleegetlizzy) Even listeners that are less in tune with the street music scene have almost certainly come across Stay Flee Get Lizzy bangers such as "Ay Caramba" (ft. Fredo x Young T & Bugsey) and "2 Cups" (ft. Fredo x Pocaan x Tory Lanez). Nevertheless ..read more

Clint has a long record of demonstrating loyalty to "the culture", avoiding big brand collaborations, rejecting high-level interviews and denouncing supposed gatekeepers within fashion. He prides himself on authenticity and is quick to point out when another brand is biting, as we've seen in the past when he put Boohoo Man on blast ? Reece Wabara on the other hand has always seemed to be more money-driven and indifferent to "the culture". His response to Clint confirms this. He couldn't care less about culture, certainly not UK street culture anyway? Check out this vid for a full breakdown ..read more

What is a reseller? Simply put, a reseller buys an item at a retail price and sells it at a greater price for profit. Basic Capitalism 101, really. Products in high demand with limited supplies are prime targets for resellers and these products range across different markets, from trading cards to fashion to gaming. American brands like Jordan and Supreme have embraced resell culture, both being known to attract extensive queues of committed customers, anxious to get their hands on an exclusive item. Online drops often sellout within seconds or require you to raffle for the opportunity to buy ..read more

UK Drill music has rapidly become a dominant genre within Britain and beyond. Within less than five years we've been able to watch upcoming street artists go from rags to riches as the youth, the media, and the record labels all turned their attention to the new and authentic sound of Britain's streets. As a result, the genre in many ways has broken free from the limitations of low budgets and little exposure, and quickly evolved into a glossy, well-funded, mainstream experience. It's no longer uncommon for UK Drill artists to reach six and seven figure Youtube views, with the top tier boasti ..read more