Send us a Text Message. What's the best way for marketers to get better customer insights and identify blind spots? In this episode, Chief Marketing Officer Ron Carson joins to discuss the significance of customer-driven marketing in today's business environment.  He emphasizes the importance of direct communication with customers, a method he and Eric  credits for the most impactful marketing results throughout his 25-year career. Contrary to common practices where marketing relies on sales or customer success teams for customer feedback, Ron supports the direct engagement approach ..read more

Send us a Text Message. Digital marketing transformation has never been easy for most organizations and perhaps it is more complicated than ever.   Today we have a story about how a marketer drove a high impact digital marketing  transformation and share ideas for how to overcome challenges getting organizations to embrace digital marketing.  In this episode, Rebecca shares her extensive experience bringing effective digital marketing strategies to multiple organizations including for profit and nonprofit theater organizations, starting with her first role straight out of colleg ..read more

Episode 100! In the 100th episode of the Remarkable Marketing Podcast, Eric reflects on the challenges marketers face, being expected to excel in all areas of marketing. The host reveals plans for the next three years, aiming to interview 1,000 marketing experts and leaders to share their best marketing experiences and learnings. With a focus on celebrating top marketing achievements and providing inspiration across all marketing topics, the host intends to raise the podcast's quality. Future episodes will feature a mix of guest insights and the host's own experiences, including quick shot epi ..read more

Over 3 million non-fiction books are published every year.  How do authors come up with the right launch strategy and successfully market their book? In this episode of the podcast, Eric interviews Paul Edwards, the co-founder and CEO of Emissary Publishing, a boutique independent publisher focused on helping founders, executives, and entrepreneurs share their stories. Paul discusses the importance of integrating marketing strategies with literary talent to meet authors' expectations and identify the right time for them to publish their work. He highlights how Emissary Publishing assist ..read more

In this episode, Eric interviews Bryan Smeltzer, a brand strategist, author, and podcaster, and the current president of LiquidMind, a global brand strategy firm. Bryan shares his journey from working in executive roles with iconic consumer brands like TaylorMade, Adidas, Oakley, K-Swiss, and Schutt Sports, among other international brands, to starting and selling his own company. He emphasizes the importance of authenticity, premium positioning, and strategic marketing through storytelling, using the launch of the ZAMST brand in the U.S as a case study. Bryan highlights how they achieved dist ..read more

In this episode, the guest, Jon, a top 1 percent growth expert, shares his journey in entrepreneurship, focusing on assisting others in starting, growing, and selling their businesses. He discusses his unique and creative guerrilla marketing strategies, emphasizing the importance of creativity over a large budget. Jon explains his approach to helping entrepreneurs and companies scale their business, highlighting the necessity of laying a solid foundation and implementing scalable processes. He also shares insights on increasing a company's value before selling and the significance of genuine c ..read more

In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing. In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency professional, shares her multifaceted career journey, highlighting her pivot to podcasting and teaching at USC Annenberg. She recounts a successful viral YouTube marketing campaign for a young singer-songwriter, showcasing the impact of grassroots PR efforts and the power of authentic, compelling storytelling in breaking through the noise.  Anika discusses the transitio ..read more

Amazon is half of the US economy and 70% of adults in the US are Amazon Prime Members ? The default conversion rate for marketers selling product on Amazon is 10X other online channels. Steven Pope - My Amazon Guy - explains what it takes for marketers to win on Amazon marketplace on the Remarkable Marketing Podcast In this episode, Eric hosts Steven, an Amazon marketing expert and owner of a $20 million marketing agency with over 500 employees worldwide, servicing 400 brands on Amazon. Steven shares insights into the complexities of selling on Amazon, including marketing strate ..read more

How do you create successful brand campaigns that win millions of customer In this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned brands. He highlights a transformative marketing campaign for H&R Block, emphasizing the importance of emotional connection and human insight in branding. Reid illustrates how the campaign leveraged the concept of having 'people' to support middle Americans with their taxes, resulting in significant business growth and customer appreciation. The story underpins his new boo ..read more

Today's episode will change the way you think about video marketing's impact on marketing results.  And you need to hear about why YouTube is becoming a top performing channel for marketers. In this episode, video marketing expert Ryan Snaadt shares his journey and insights on leveraging video for marketing success. He discusses the impact of integrating video at every stage of a boutique gym's sales process, which tripled online marketing results, emphasizing video's capacity to enhance engagement and conversion rates. Ryan highlights the importance of scripting, structure, and using vid ..read more