Major League Pickleball (MLP by Margaritaville) and the Carvana PPA Tour are coming to Atlanta for 11 straight days of world-class professional pickleball, featuring the top players in the sport. MLP Atlanta will be the league’s first event of the 2024 season. It will feature a collection of 17 teams in action and a total of 34 matches over four days, from Thursday, May 9 through Sunday, May 12 at Life Time Peachtree Corners. In addition to the four-day pro event, MLP will be hosting their first-ever coed amateur team event for groups of four (two men and two women) on Saturday, May 11, and Sun ..read more

In the debut episode of the “PickleballGrit” podcast, hosted by Rico Figliolini, pickleball enthusiasts and entrepreneurs Daniel and Laura Hardeman discuss the growing popularity of pickleball in the Atlanta metro area. They share their journey from sports enthusiasts to regional developers of Dill Dinkers, a company dedicated to improving pickleball facilities and community engagement.  The podcast delves into various topics, from the challenges of finding adequate court space and the advantages of cashless and streamlined playing facilities t ..read more

USA Pickleball, the national governing body for pickleball in the U.S., announced a multi-year partnership with Transworld Business Advisors. With over 40 years of business brokerage experience, Transworld Business Advisors helps buyers and sellers connect, conducts franchise consultations and supports franchise development. Transworld has over 250 global offices, 850 expert advisors and over 15,000 businesses sold. “Pickleball has surged in popularity, captivating players of all ages and skill levels across the nation. As a leading business advisory firm, we recognize the immense potential fo ..read more

Atlanta’s pickleball scene is about to change dramatically with the addition of 30 Dill Dinkers Pickleball Club franchise locations across the metro area. This development marks the company’s largest regional expansion, with new locations planned in Cherokee, Cobb, Fulton, Clayton, Henry and DeKalb counties. It’s no secret that Atlanta is swiftly becoming a hot spot for pickleball enthusiasts, and this plan underscores the market demand for the sport. Since its launch in November 2022, Dill Dinkers has become a well-known name in pickleball. Several indoor facilities are already oper ..read more

Competitive Social Ventures (CSV), a hospitality company that creates socially driven entertainment concepts, held a grand opening for Pickle and Social Gwinnett on Dec. 7. Pickle and Social Gwinnett is an ‘eat’ertainment concept that offers six indoor, eight outdoor and two semi-covered pickleball courts, as well as a full-service restaurant, bar and lounge. Patrons can dine on American classics, signature drinks and local craft beers in various places. The complex has a rooftop bar, a pet-friendly outdoor Biergarten, a 27-foot music stage, an ACL cornhole yard and concert viewing space acros ..read more