In the dynamic landscape of modern business, Inside Sales-as-a-Services play a vital role in identifying and developing new business opportunities and clients for a company. As markets change, competition increases, and consumer preferences change, companies across North America are seeking innovative solutions to drive growth, expand market reach, and stay ahead of the curve. That’s where the Inside sales-as-a-service as a service comes in—a transformative approach to business development that provides businesses in North America with flexible and scalable access to specialized knowledge, r ..read more

Every business operates based on sales. It is what assures tangible returns on the consistent efforts that are poured into developing a product or pitching a service. However, it is no surprise that the arena for the sale of different products varies vastly. It is impossible to implement a cookie-cutter approach to all industries and verticals and one of the fastest growing sectors with immense demand is of Information Technology commonly abbreviated as ‘IT’. The products here are highly diverse ranging from hardware components to software installations. These combined are what provide value ..read more

Identifying and connecting with the right prospects is critical to success in the ever-changing world of business-to-business. This is where quality control and contact discovery comes into play. Contact discovery and quality assurance are essential components of successful sales and marketing strategies in the North America region. North America offers a rich tapestry of opportunities for businesses seeking to expand their reach due to diverse range of industries, markets, and consumer preferences.   Contact discovery and quality assurance help businesses identify high-potential l ..read more

In the dynamic world of digital marketing, producing quality leads and increasing brand awareness are critical to a company’s success. Whitepaper syndication and marketing qualified leads (MQL) are two powerful marketing strategies that companies use to accomplish these goals.  A key indicator in the lead generation process is marketing-qualified leads (MQLs), which show potential customers who have expressed interest in or engagement with a business’s goods or services. Businesses may focus their efforts on prospects who are most likely to become customers by identifying and nurturing ..read more

Meeting your SaaS sales objectives with respect to annual and monthly recurring revenue (ARR and MRR) is where TSL can play a pivotal role. We work towards rigorously enhancing your active user base. TSL has worked with global B2B SaaS leaders over the past several years. We specialize in just the right positioning of SaaS platforms in the wide audience and applications landscape, maximizing footfalls, consistent customer acquisition and retention for your SaaS platform. We target the ideal customer persona and reinforce your brand credibility with our proven consultative selling approach an ..read more

The Wins of TSL’s Channel Marketing Services TSL works as your extended marketing arm towards recruiting, on-boarding, enabling and developing your partnership ecosystem to take on wider opportunities with the breadth and depth that the market offers. With our Channel Marketing capabilities, we position ourselves as Key Account Managers to improve your Channel Sales Funnels. With a 360-degree approach, we take charge of partner selection, activation and partner performance systems. In addition, we manage and mobilize the marketing budgets with proper fund allocations to your distribution ch ..read more

Return on Ad spend (ROAS) encapsulates many aspects that need to be factored in while calculating actual returns from advertising campaigns. There are costs like digital partner fee, keyword bidding cost, ad bidding cost, training cost of the sales team, general overheads etc. A very important cost component in B2B advertising is time.  TSL strives to attain ad campaign objectives within a specified period with cost-efficient strategies for higher returns. Our proven advertising methods capitalize on our target contact data, retargeting techniques and ideal company profiling capabilitie ..read more

Inside sales-as-a-service and traditional sales (outside sales), the two prominent approaches to B2B sales, have become a vital part of sales organizations, making it important for businesses to incorporate them into their modern sales strategy. The terms inside sales-as-a-service and outside sales are common in the B2B landscape, as their goal is the same for both (i.e., to generate more revenue), but the difference lies in their concepts and functioning.  Understanding the subtle differences between these two approaches is essential to helping organizations optimize their sales strate ..read more

As the world becomes more digital, the need for opt-in data, also known as consent data, has become increasingly important to respect and protect the privacy preferences of individuals. Particularly in North America, where stringent data protection laws such as the CAN-SPAM Act in the United States is essential to govern electronic communications and establish meaningful connections with their audience. The concept of opt-in data emerges as a cornerstone of ethical engagement and regulatory compliance.  Opt-in data represents a major change in the way businesses and organizations collec ..read more

To adapt to changing consumer behaviors, enhance efficiency and agility in sales operations, and expand market reach, organizations are embarking on digital sales transformation journeys. Digital sales transformation plays a crucial role in driving sustainable growth in today’s competitive marketplace. Organizations can innovate, prosper, and position themselves for success in the digital age.   The term “digital sales transformation” refers to a comprehensive strategy to rethink sales processes and use data, technology, and customer insights to improve customer experiences, stream ..read more