The Jacksonville real estate market is a complex beast, constantly influenced by a multitude of factors. One of the most significant factors affecting the market is interest rates. When interest rates rise, it becomes more expensive to borrow money, which can lead to a decrease in demand for homes. Conversely, when interest rates fall, it becomes more affordable to borrow money, which can stimulate demand for homes. In recent weeks, we have seen a consistent downward trend in interest rates. This is good news for potential homebuyers, as it means they can qualify for larger loans or lower thei ..read more

In the competitive world of Florida real estate, standing out from the crowd is crucial. Today’s savvy buyers expect a rich and immersive experience when searching for their dream home. As a real estate agent in Jacksonville or Daytona Beach, demonstrating your commitment to getting the best possible results for your clients can be the difference between securing a listing and watching it go elsewhere. Enter the power of high-quality visuals. Going beyond basic snapshots and embracing professional photography, 3D tours, floor plans, walkthrough videos, and marketing kits isn’t just a trend; it ..read more

When you’re selling your home, the first impression potential buyers will have is from the photos. That’s why it’s so important to make sure your home is in tip-top shape before the photographer arrives. Here are a few tips on how to prepare your home for a real estate photo shoot in Jacksonville, Florida: Clean everything. From top to bottom, inside and out. This includes the floors, walls, ceilings, windows, appliances, furniture, and even the light fixtures. Depersonalize your space. Remove any personal items from the photos, such as family photos, religious symbols, and politica ..read more

We are excited to announce that JAX Real Estate Photo is expanding its service area to Daytona Beach and the surrounding area! We will now be serving Daytona Beach, Ormond Beach, Palm Coast, Flagler Beach, Port Orange, and New Smyrna Beach under the new name Daytona Real Estate Photo. We have been providing high-quality real estate photography services in Jacksonville and Northeast Florida for more than 4 years, and we are excited to bring our expertise to the Daytona Beach market. We know that great photos are essential for selling a home, and we are committed to providing our clients with th ..read more

Starting today, Jacksonville Real Estate Agents have new way to add value to their real estate listings — a new service from JAX Real Estate Photo that combines a 2D Floor Plan with our already popular Zillow 3D Virtual Tour! Using the same technology as that used to capture the Virtual Tour, combined with reference measurements, we simultaneously capture each room’s layout and dimensions and turn it into a beautiful 2D Floor Plan. Once we create the floor plan, we provide it to you as a high-quality unbranded JPG that is yours to use however you would like. Add value to your listing by u ..read more

As a real estate photographer, I see my fair share of beautiful homes around Jacksonville, FL. On the flip side, I also have the opportunity to take pictures of lots of houses that have seen better days. Sometimes they are foreclosures. Sometimes they’re just houses that, for one reason or another, have suffered years of neglect.  While it’s easy to look at these properties and see only grungy carpets, entire houses painted the day that yellow paint was on sale or woodwork that is only still in one piece because the termites are holding hands… I’ve started to realize that every single hou ..read more

You’re reading this post, so it’s clear you already understand the value of high-quality real estate photos. Real estate listings with professional photos sell faster and for higher prices compared to listings without. But what goes into the creation of a set of persuasive marketing images for a successful real estate listing? The Right Preparation A good real estate photo shoot starts well before we even arrive on site. As soon as you contact us to request an appointment, we will check the weather to make sure conditions are favorable. We can do a lot in editing to improve dark skies and dre ..read more