Here are the top 5 questions that real estate agents often have about social media: 1. Which platforms should I be on? There are so many social media platforms out there, and it can be overwhelming to figure out which ones are worth your time and effort. Popular choices for real estate include Facebook, Instagram, LinkedIn, and TikTok, but the best platform will depend on your target audience, your personal brand, and your skillset. 2. What kind of content should I post? Once you've chosen your platforms, you need to figure out what kind of content to post. Listings are important, but you al ..read more

I recently sent this out to my client list, but I wanted to make available to as many folks as possible due to the potential need. Please reach out if you need assistance with this anywhere in Sarasota or Charlotte Counties in Florida, USA. Hope you are well and your family is safe after Hurricane Ian. I live in Englewood, 2 blocks from Manasota Beach and have been cleaning up my property and assessing damages for the past week. I can only image how a family who lives in another state feels when they cannot see their property. I received a bunch of requests from worried out-of-state clients ..read more

Drones are quickly becoming a must have in the real estate world. More so here in South Florida where we have stunning beaches, beautiful parks and amenities galore! Giving your buyers a Birds Eye perspective of a property, an area of land or beachfront home isn't just attractive, it also sells. Most agents and brokers rely on drone stills to showcase the bird's eye view of the property. This is a great use of a drone but only in its most basic form. Where drones really shine are in there a bit in their ability to create a movie-like video that gives the viewer a sense of wonder in addition t ..read more

10 Steps to Optimize your Google My Business Listing  1. Ensure Your Listing is Complete  2. Include All Your Keywords  3. Accurate Business Operating Hours  4. Add Photos  5. Manage Your Customer Reviews  6. Allow Customers to Message You  7. Frequently Update and Add Local Posts  8. Update COVID-19 Business Information  9. Use Googles ‘Special Attributes’  10. Use the Product Catalog  Google My Business Basics  If digital marketing is ..read more

(open the image to full size and drag your mouse around to explore the 3D tour) Looking for a way to make your property stand out from the crowd? Realtor.com statistics report that listings with virtual tours receive 87% more views than listings without tours (including those with still photos alone), and that 54% of buyers who use the site will not look at properties that don’t include virtual tours.  We have found that one of the most effective ways to showcase properties is through 360 tours (also known as virtual tours). These virtual tours were are especially ..read more

You don’t get a second chance to make a first impression. Prospective buyers need to see themselves in your home and living in the area.   Real estate photography should be the first thing on your mind if your goal is to sell a house or lot quickly and at a top-dollar. An image may be worth 1,000 words, but in the world of real estate, it’s also worth a thousand dollars.   What will set your listings apart and pique the interest of prospective buyers? High quality images from a professional real estate photographer will set your listi ..read more

Hello! Here are the top questions we get on drone photography and drones in general. Enjoy! Can drones take pictures at night? Yes, drones are capable of taking good pictures even at night. Almost all drones have specific night flight settings that must be adjusted for night photography. Things like image format RAW, ISO settings, shutter speed, LED light settings and gimbal settings are key. Can drones fly in rain? Not a good idea since they are not waterproof or water resistant. Could you fly a drone in the rain for a short distanc ..read more

Hi! Here are the top HDR questions we get....enjoy! How do HDR photos work? When you use HDR, the camera captures several different exposures at different levels of brightness. The camera then blends the best parts of these exposures to create a single well-lit image. This, in turn, increases the dynamic range of the photograph. what is HDR in real estate photography? High-Dynamic Range (HDR) photography is a technique used to reproduce a greater dynamic range of light than what is possible with a standard photographic picture. It involves taking mul ..read more

I get these questions asked A LOT. Without further adieu, here you go... Are 3D virtual tours worth it? A 2017 research from the National Association of Realtors (NAR) found out that virtual tours are very useful to buyers. More than half of the respondents had taken a virtual tour of the property they liked. They liked the technology so much that 54% of them would not check out a property without these virtual images How does 3D virtual tour work? 3D virtual tours allow users to experience what it might be like to move through a property. They are  ..read more