In this episode we tackle the age old question How do Koreans avoid wrinkles ..read more

In this refreshing episode of “Secrets of K-Beauty” we delve into the cool world of refrigerating sheet masks, uncovering the facts behind this trendy skincare practice. Do You Need to Put Sheet Masks in the Fridge? Is applying a chilled mask to your face just a fleeting trend, or does it offer genuine benefits for your skin? With insights from dermatologists and skincare experts, we explore the pros and cons of this beauty hack, answering the most frequently asked questions about the practice. Plus, we introduce our listeners to Sonagi, a Korean sheet mask subscription box designed for the UK ..read more

Dive into the innovative heart of Korean Beauty with Episode 2 of the “Secrets of K-Beauty” podcast. This episode uncovers the science and stories behind K-Beauty’s most unique and groundbreaking ingredients, from snail mucin to bee venom ..read more

In this episode of the “Secrets of K-Beauty” podcast, join your host as we embark on a journey through the intriguing world of Korean beauty and its meteoric rise in the UK. From the early influences of the Hallyu wave to the pivotal role of social media in sparking curiosity and conversation, we delve into how K-Beauty has not only introduced innovative products and practices to the UK but also transformed beauty routines with its unique philosophy centred around care, quality, and community. We’ll explore the significant impact of cultural exchange, K-Beauty boxes, the evolution of consumer ..read more