With the WhatsApp Business API, staying at your customers’ fingertips and fitting the mold has never been easier. Messaging a company to ask for product advice or report an issue is as easy as texting your mom or friend (not least because these chats can literally stand next to each other). If your audience actively uses WhatsApp, it’s time to play the angles and stay in touch with them. And believe us: answering customers’ FAQs is not even the most powerful benefit of WhatsApp chatbots by far. In this post, we will talk about WhatsApp business automation and what’s in it for you, review some ..read more

Long gone are the days when social media and messengers were a channel for private communication. Businesses and organizations have found their way into it, and if you are not there, you are behind. At the same time, communicating and selling on WhatsApp is quite different compared to other platforms. Let’s discover why you should explore this new sales platform, how selling on WhatsApp is different, and how you can start selling products on WhatsApp. Traditionally, we have also added examples of businesses doing it right. What should you know about WhatsApp before you start selling? There are ..read more

Although you may have already incorporated social media giants like Instagram and Facebook into your social media plan, it’s important to note that WhatsApp could be just as valuable for your brand. Don’t be mistaken, WhatsApp is not solely meant for messaging your colleagues or having video chats with family members. You can also leverage it for business purposes. In this post, we’ll have a look at the benefits of using WhatsApp for business and some real-life cases to get inspired. Let’s dive into it! Benefits of using WhatsApp for business If you’re contemplating using WhatsApp chatbots but ..read more

If you want to create instant and personalized experiences for your customers, WhatsApp marketing is the way to go. Send automated replies, provide support, even outside of your working hours, and ensure that your message won’t get lost in their inbox. WhatsApp marketing tools are absolute time-savers — they help companies answer customer questions and resolve issues quicker. Chatbots can combine consistency with a personal approach, preventing real agents from getting weary. To start using WhatsApp for marketing, you need to get access to the WhatsApp Business API. The most stress-free way to ..read more

Messengers have become a routine part of our lives — we use them more often than any other communication channel, sending and receiving quick messages from friends, family, and colleagues. WhatsApp has become a widespread choice in many countries. The messenger has two billion monthly active users and, therefore, grants access to a huge audience. This and other facts make businesses interested in it as a possible communication channel. WhatsApp answered this interest with a feature-rich WhatsApp business app, and it is now used by five million companies worldwide for different purposes. In thi ..read more

If you like things a little extra, you’ll enjoy our WhatsApp formatting tricks that can turn any boring chunk of text into a captivating, nicely structured message. These WhatsApp text tricks will help you catch and direct your recipients’ attention, highlight certain words, and make your messages look more nuanced and memorable. Overview of WhatsApp text formatting options There are multiple ways you can control the look of your text on WhatsApp, thanks to the built-in tools and third-party solutions. Here’s a quick overview of what can be achieved with them, although that’s not all. Basic Wh ..read more

Messaging applications have become a cornerstone of our daily interactions. WhatsApp stands tall as one of the most popular and widely used platforms worldwide. However, navigating the intricacies of WhatsApp’s features and functionalities can sometimes be challenging, particularly when guiding customers to begin a chat with your team. That’s where WhatsApp link generators come into play and revolutionize how contacts and customers connect with businesses. In this post, we will explore the benefits of WhatsApp links, look at real-life examples, and show you how to create a WhatsApp link of you ..read more

In today’s fast-paced world, companies are constantly looking for more efficient ways to communicate with their customers. And here is where messengers come into play. WhatsApp, for example, is a potent tool for businesses that has surpassed two billion monthly active users. There are two solutions for businesses of different sizes — WhatsApp Business App and WhatsApp Business API. This post will dwell on the latter, providing a complete overview of the tool and the best practices for sending WhatsApp API messages. What is WhatsApp Business API? WhatsApp Business API is a programmable interfac ..read more