charles Blog
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Insights into WhatsApp marketing, conversational commerce and the charles WhatsApp software platform. Learn how charles and the WhatsApp Business API work, and how European consumer brands are using WhatsApp to retain customers and boost ROI.
charles Blog
1w ago
Meta knows the value of WhatsApp Business to brands. So it charges per conversation you have with a customer. Here are some tricks to keep your cost down. ..read more
charles Blog
1w ago
charles offers WhatsApp integrations for Zendesk and Gorgias. Find out more and learn why you may want to use the charles WhatsApp integrations over the native ones ..read more
charles Blog
2w ago
WhatsApp carousel templates allow you to show up to 10 products in 1 WhatsApp message. And they're now available on the charles platform. Here's how they work ..read more
charles Blog
2w ago
To use the WhatsApp Business Platform (API), you need software. For this, many businesses partner with a WhatsApp Business Solution Provider (BSP). Here's what a BSP is and how to find one ..read more
charles Blog
1M ago
Use Braze? You can now easily add charles' WhatsApp platform to your marketing efforts – for true cross-channel orchestration. Read on to find out why and how ..read more
charles Blog
2M ago
WhatsApp Business pricing changes in August 2024: Utility message rates drop globally, and UK marketing message rates decrease in October. Learn the new rates and how these updates can help your business save costs ..read more
charles Blog
2M ago
Third-party cookies end in 2024. Smart marketers are using this as an opportunity rather than a blocker: to gather first-party data and be more personalized than ever. Here's how with WhatsApp ..read more
charles Blog
4M ago
Meta has announced the addition of AI to WhatsApp Business at its annual Conversations conference, plus more new features. Here are 3 key new features to improve the way you do business on WhatsApp ..read more
charles Blog
4M ago
Any large brand interested in WhatsApp messaging – and how immediate, personal, 2-way interactions will form part of every business' future – should register for Meta's free Conversations conference on June 6 to hear from this global messaging force ..read more
charles Blog
4M ago
A WhatsApp integration connects the messaging app with your internal software. This way you can use the data to personalise chats, segment audiences for campaigns and set up automations ..read more