Looking for a business messaging solution that is Omnichat’s alternative? With the rise of chat commerce, numerous business messaging solutions have emerged across the APAC regions, such as Omnichat, Sleekflow, imBee, and Wati. However, the question remains: which one stands out as the most reliable and well-suited for WhatsApp marketing? Let us explore the options and help you discover the best solution that aligns perfectly with your business needs. What is Omnichat? As a prominent provider of omnichannel chat commerce solutions, Omnichat offers a wide range of advanced and comprehensive sol ..read more

With over 1.2 billion active users worldwide, WeChat is widely utilised for both personal and business purposes. Users engage in communication with family and friends within the app, or receive various information through WeChat official accounts and mini-programs, even directly completing purchases. In addition to the mobile application, WeChat also offers web-based and desktop versions, which are more convenient for regular computer users and corporate clients. This article will introduce the features of WeChat web and desktop versions, allowing you to choose the most suitable communication ..read more

Have you ever experienced your WhatsApp Business account being blocked? As one of the most commonly used communication apps in Hong Kong, WhatsApp Business is used by many businesses to instantly communicate with customers, as well as for customer service, marketing, and sales purposes. However, business accounts may be at risk of being banned or suspended if they violate any regulations set by WhatsApp. What are the reasons that could lead to your WhatsApp Business account being disabled, and what should you do if it gets blocked? Common reasons for WhatsApp Business account being blocked Be ..read more

Unleash the limitless potential of customer data with us in today’s digital era! With the Omnichat Salesforce integration, you can now synchronise data between Omnichat and Salesforce seamlessly, and streamline sales and marketing strategies by unified customer profiles, ultimately achieving ‘Customer 360’. The powerful integration with consolidated customer data enhances communication across WhatsApp, Facebook, Instagram, LINE, WeChat, and more messaging platforms. Your teams can drive more conversions and achieve remarkable results through accurate customer segmentation and effective retarg ..read more

Creating a smooth and seamless end-to-end customer experience within WhatsApp has become a hot topic among businesses. With the introduction of Meta’s latest powerful feature ‘WhatsApp Flows’ on WhatsApp Business Platform, businesses can now design, construct, and tailor their own customer journeys. Flows drive better results for businesses on WhatsApp and it’s easy to attach it to your messages. What is WhatsApp Flows? Enjoy enhanced flexibility and functionality on the platform with WhatsApp Flows! Businesses can now design their automated in-chat customer journey catering to a wide range of ..read more

Have you received the One Time Password (OTP) via SMS for various online activities, such as account login, transaction confirmation, and identity verification? With the growing popularity of WhatsApp, businesses are increasingly switching from SMS to this messaging app for service, marketing, utility and also authentication purposes. What is OTP?  OTP refers to a one-time unique password, which usually contains numbers, letters and alphanumeric characters. From account registration, identity verification to transaction approvals, OTP which is only valid for a short period can be used as ..read more

Messaging has been one of most popular marketing communication channels to businesses. When comparing WhatsApp and SMS, you may ponder over the differences and determine which platform aligns best with your needs. Let us dive into the characteristics of WhatsApp and SMS to gain a comprehensive understanding of their capabilities. What is WhatsApp Business Platform (API)?  More than 2 billion active global users are using WhatsApp to connect with their friends, family and businesses. WhatsApp Business Platform is a top-tier business account for WhatsApp that requires the application by a ..read more

WhatsApp is the most commonly used messaging platform in Hong Kong, its WhatsApp Business API (Platform) allows sending broadcast messages to the target audience without being blocked by Meta, together with the high click-through rate of 98% (comparatively SMS and email only have around 20%), makes WhatsApp Business API (Platform)  being widely used by merchants.  Chained supermarket Wellcome, outdoor fashion brand Timberland, and fashion and jewellery brand TSL are using WhatsApp to broadcast their branded messages and Lunar New Year offers respectively, to reach their target audien ..read more

With the Lunar New Year and Valentine’s Day approaching, many are getting new clothes for the festive season or purchasing Valentine’s gifts for their loved ones. How can retailers effectively leverage WhatsApp marketing to boost sales during the peak season? We have compiled several WhatsApp holiday marketing case studies that may inspire your sales strategy. G2000: Attract Customers with WhatsApp Red Packets The fashion brand G2000 utilised the WhatsApp coupon feature powered by Omnichat. By simply registering as a G2000 member for free, customers were eligible to receive $88 red packets. Wi ..read more

Google’s plan to eliminate third-party cookies in Chrome has been rolled out to 1% of users and is targeted to be completed by the end of 2024. The restriction to track customer behaviour poses challenges to marketers, who have relied on this tool for remarketing activities in past decades. What are third-party cookies? Third-party cookies are small pieces of data placed on a user’s device by a website different from the one the user is visiting. These can be used to track your website browsing activities and display personalised ads. Cookies can also be employed to remember a user’s login cre ..read more