Ever wondered how a sole practitioner can generate 1.2 million in revenue in less than four years? Join us as Neil shares his journey from starting with zero clients to a booming practice. Neil discusses navigating job loss and lockdowns to build a successful firm and turning challenges into opportunities. Discover the power of digital tools in transforming an accounting practice. From social media insights to business restructuring, learn how embracing technology and consistent marketing can elevate your practice. Neil also breaks down the essentials of building a team and why choosing p ..read more

Spending countless hours on email campaigns without seeing the results you desire? This episode is your gateway to mastering email campaigns with ChatGPT. Uncover the distinction between manual and automatic emails, and why the latter could be your strategy's missing piece. Find out actionable insights on crafting compelling email content that resonates with your audience. Learn the secrets to engaging subject lines that boost open rates and discover how integrating ChatGPT can transform your approach to email marketing.  Perfect for bookkeeping businesses and solo entrepreneurs aimi ..read more

In an increasingly digitalised world, the ability of accounting firms to leverage cutting-edge technologies like Large Language Models (LLMs) such as ChatGPT determines their competitive edge. Join Mark to unlock the full potential of prompt engineering across six crucial levels, designed specifically for accounting professionals. Discover how to… Elevate your firm's productivity, Enhance client satisfaction, And secure a competitive advantage, All by mastering the art of prompt engineering ..read more

Looking to enhance your website with ChatGPT? This episode uncovers how you can use ChatGPT alongside other tools or a web designer to elevate your site. Whether you're starting from scratch or refining your current site, discover practical tips on everything from understanding your ideal client profile to optimizing your site's wording for better engagement. Need standout content? Learn about creating compelling copy, differentiating your website, and even improving SEO—all through the power of ChatGPT. Perfect for solo entrepreneurs in any field aiming for a standout online presence ..read more

Are you feeling overwhelmed by the rapid advancements in AI?  Wonder how these changes might impact you and the future of accounting? Well, you can find clarity and direction here in our latest episode. Discover essential strategies for your accounting firm to navigate these changes, from embracing your firm's strengths to unlocking the power of AI for value creation. Join us as we uncover how to future-proof your practice in the face of AI's relentless evolution, ensuring your firm not only survives but thrives. In this Podcast we will also look back at how far AI has come in 2023 a ..read more

Feeling swamped and unable to focus? The feeling of overwhelm can be detrimental to both your personal and professional life, it can also spiral into stress.  In this Podcast, we will explore the transformative approach of turning a vision to plan.  We will also highlight the importance of a long-term vision over short-term hacks and shortcuts. Discover the secrets to achieving a better work-life balance and learn 10 key tips and techniques to reduce overwhelm. Join us as we uncover strategies to streamline your workload, ensuring clarity and purpose in every step you take towar ..read more

Marking the 50th episode of the Value Pricing Podcast series!  Struggling with finding the right pricing model? In this podcast we will be exploring the intricacies of cost-plus and value pricing. Learn about 13 key pricing models and their impact on your accounting or bookkeeping practice.   Discover Mark's insights on the limitations of time-based billing and the advantages of value pricing.   This episode offers a clear view on choosing the right pricing strategy for various services ..read more

Are you struggling to identify who your ideal clients are in the world of accounting and bookkeeping? Discover key strategies to pinpoint and understand your ideal clients’ needs. Learn how to ask the right questions, gather crucial information, and use it to enhance your marketing, sales, and service offerings. Uncover the secrets to transforming your client relationships, from just transactions to valued partnerships ..read more

Debt: a word that often triggers anxiety and uncertainty. How does it make you feel?  Overwhelmed?  Guilty?  Stressed? Want to hear Mark’s story of overcoming debt?  Find out how he persevered and became debt-free by following practical strategies that helped him manage debt. These insights will not only boost your personal growth but are also invaluable for aiding your clients in their financial struggles as well.  ..read more

Is your accounting practice stuck in the commodity trap, competing solely on price? Discover the path to breaking free from this pricing dilemma in our latest episode.   Want to know how to add real, tangible value to your clients' businesses?   Explore proven strategies for enhancing your services and boosting client satisfaction.   You will also learn how to stand out in a crowded market and attract your ideal clients.   Join us and transform your practice into a high-value, client-focused success story today ..read more