There is always a healthy debate around events and exhibitions in terms of cost vs return, especially within construction where one order can make an event lucrative, but on the flipside, a poor exhibition can leave a large dent the marketing budget and a sour taste in the CFOs mouth. Done right, exhibitions can serve as powerful platforms for networking, brand exposure, and knowledge sharing. These opportunities not only facilitate connections with industry peers and potential clients but also offer a stage to showcase innovative solutions and stay abreast of emerging trends. However, harness ..read more

I spent last year covering some of the best (and not so best) events and exhibitions within the UK Construction space - You can find my reviews on my YouTube channel (link in the show notes as ever). So this year, instead of creating the reviews, I thought I’d try my hand at previewing - First up, UK Construction Week. For anyone who doesn't know what UKCW is all about, it’s the biggest exhibition within the UK construction space in the UK -  a hub of innovation, collaboration, and industry insights as well as event sponsors and paying exhibitors gaining great exposure from being part of ..read more

In 1991 Terminator 2: Judgment day was released, the eagerly anticipated sequel to the first film. On its release, we were all treated to the latest in CGI technology, cyborgs and other robots n’shit. Over 30 years later, we still hear murmurings that the robots are going to kill us all and that one day AI will become smarter than us and destroy the modern world.  And that’s where we’ll pause these yet-to-be-realised predictions and focus on the now and possibly the most advanced piece of kit we’ve ever featured on Construction Disrupted – Exoskeleton technology and while innovations like ..read more

Today's episode promises to be an eye-opener as we explore the often-overlooked synergy between sales and marketing two-bed fellows cut from the same cloth but at different ends of the table…. usually. In an industry where precision and collaboration are paramount, the integration of sales and marketing functions holds the potential to be a game-changer. Yet, despite their inherent alignment towards common goals, these two pillars of business strategy often operate in silos within construction, missing out on the powerful impact they could achieve together. Think about it: marketing lays the g ..read more

It’s easy, as humans, to focus on the end goal, what we set out to achieve and whether we’ve achieved this or fallen short. It’s the same in construction, be it remedial works or a new build there is always an end goal in mind.  It’s easy to forget the peripheral, the support functions, the necessary ones that will help achieve this end goal but will not be around to share in the glory. Take temporary works, for example, a critical lynchpin in any construction project and one that keeps us all safe and supported in the right areas at the right time.  But how safe and supported will w ..read more

In an era where every nail hammered, every beam placed, and every brick laid can be augmented by technology, Power BI emerges as a beacon of efficiency and insight. From project management to resource allocation, from cost estimation to risk mitigation, this robust business intelligence tool has been making waves across the construction sector, revolutionising the way projects are planned, executed, and managed. This software also does the improbable and starts to integrate the supply chain, converting seemingly unrelated sources of data into coherent and interactive visualisations assisting a ..read more

If you’re going to host a podcast, make sure you always cover subjects you know something about so that you can engage with your guests and make sure you don’t look the fool when asking questions or inviting healthy debate.  Well, let’s try something different this week and go with a topic I know very little about, even though we touched upon it in episode 25, Capturing Reality with Derek Lawrence. This week we’re looking into the world of Geospatial Solutions and whether it’s just for the big ass projects we're accustomed to hearing about via our fav construction media (aside from the po ..read more

Thought it was about time I jumped back behind the mic for a solo episode, been a while hasn’t it? But this episode has been sparked by the previous 20 or so guests who have given up their valuable time to chat about topics and news that are disrupting the industry. With this in mind, I wanted to turn your attention to the one thing that connects all of this together, that binds the market together and, in my mind, is the only true route towards a more sustainable industry. Call it what you will, building partnerships, collaborative working or helping each other, the construction industry reli ..read more

3 Step Marketing Plan Template Link: https://www.builddifferent.marketing/post/3-steps-to-implementing-a-basic-integrated-marketing-plan In today's fast-paced and interconnected business landscape, a well-coordinated marketing approach is essential for success in the UK construction industry. An integrated marketing plan brings together various tactics to create a harmonious and impactful brand presence, but most start-ups, founders, SMEs and even larger organisations can find it hard to rationalise the time it takes to create a successful marketing plan. Crazy I know! By following these steps ..read more

A picture is worth a thousand words was a statement invented by an advertising executive, Fred R. Barnard in 1921. We’ve come a little bit further than static images in the one hundred and two years since then, with technological advancements within both digital and imagery. 3D is now a reality, virtual walk-thoughts are possible and project management (what was once lines on a spreadsheet) can be brought to life in a visual presentation backed by data. There are so many visual tools available it’s difficult to keep track and with the exponential growth and development in AI, this doesn’t look ..read more