POGO (Power of Giving to Others). Joe shares his journey from recognising a gap in charitable giving among his generation, to creating a platform that revolutionises how brands and customers can engage in some philanthropy. Joe unveils the unique approach of POGO, a platform designed to intertwine commercial activities with charitable contributions in a way that benefits brands, customers, and charities alike. He discusses how POGO enables brands to run charitable promotions that align with their ethos and mission, enhancing their brand image while effectively engaging customers in meaningful ..read more

In this episode, we dive into the story of Gary Izunwa, the founder of Tangent, who is passionately dedicated to reshaping the landscape of career opportunities.   Coming from a low-income background, Gary is deeply committed to ensuring that social context does not dictate one's career and life outcomes.   Sharing his insights on the systemic barriers that often hinder people from lower-income backgrounds, Gary highlighted a scary OECD statistic…   It takes 5 generations - or 150 years - to move from the bottom 10% of incomes to average income.   This reality drives his mi ..read more

In this episode, we delve into the world of social impact entrepreneurship with Trudie Fell, CEO and Founder of BelleVie. Trudie shares her journey from a career in IT to revolutionising elderly care, driven by a mission to address the care crisis.   Trudie discusses the unique challenges and rewards of building a business that not only aims for profit but also makes a significant social impact. She opens up about navigating the complexities of the care industry, the importance of values-driven leadership, and how BelleVie is making a difference in people's lives.   'Why on earth do ..read more

In this episode, we dive into the gritty realities of starting a business and the challenges you might face, with James Courtney, CEO of Lux Rewards, a premium reward scheme for restaurants and retailers.   James speaks with raw honesty about the struggles in the early years of Lux Rewards, how they impacted him, and how resilience was the key to pushing past obstacles and leading the business to success.   In an ecosystem that often glosses over hardships, his story provides a blueprint for resilience, strategic pivoting, and the importance of a strong support network.   'Every ..read more

In this episode, we dive into the workings of B2B software revenue growth with Omar Aboufandi. Omar shares his approach to amassing $1 million in sales within a year, all without the reliance on venture capital. You’ll discover the decisions and strategies that led to such rapid growth in B2B software, and the mindset needed to get there. In a landscape where technological innovation moves at breakneck speed, Omar’s insights will give you a blueprint for finding market fit, and serving industries often neglected by SaaS solutions. “No one cares about your product. Understand who needs to recei ..read more

In today's episode, we explore the dynamics of startup sales strategies with Daria Danilina. Daria, the Co-Founder of Salesroom, unravels her journey from understanding market communication challenges to refocusing on profitable customers. In a world dominated by rapid advancements and fierce competition, how does a startup find its niche and cater to untapped traditional industries? What to Listen For: Introduction – 0:00 - Daria's perspective on the importance of founders in the sales process and the unique challenges startups face. - The ups and downs of entrepreneurship, with insights on s ..read more

Today's episode features a deep dive with Rory Codrington, the founder of Trust Keith. Ever wondered how to stay laser-focussed in your industry? Or what it takes to truly grow without external funding? Rory breaks down how being specialised and understanding your value proposition will truly set you apart, aswell as some other great insights. What to Listen For: Introduction – 0:00 - The role of resilience, rejections and building connections in the business ecosystem. - The balance of getting to significant MRR while bootstrapping. Balancing Product and Traction – 16:12 - Focus is key: why d ..read more

In today’s episode, we delve deep into the tech startup landscape with Harrison Rose. Harrison, the brains behind the success of Paddle and Goodfit.io, takes us on his transformation from a tech outsider to the helm of leading startups. Most entrepreneurs grapple with decisions daily. But how do those seemingly insignificant choices snowball into startup success or failure? And in an ever-changing tech landscape, how do you pinpoint and target the right audience effectively? What to Listen For: Introduction – 0:00 - How did a lack of initial tech know-how mold Harrison's unique approach to bus ..read more