In this mobile-first world, one must include YouTube in the marketing plan. But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable? In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital ..read more

In India, 80% of celebrity usage in the advertising industry is not thought through! In this episode, Vani speaks with Bobby Pawar and Subhash Kamath – the who’s who of the Indian advertising industry, where they debunk the myths surrounding celebrity endorsement and explain why it is not always a good idea to incorporate it into your brand strategy ..read more

This episode is truly a special one! The one where you’ll deep dive into the brain of a man with the Midas touch, founder of one of India’s oldest internet companies, Info Edge, that has produced numerous unicorns. In this episode, Vani speaks with Sanjeev Bikhchandani, the original giant of the Indian internet start-up ecosystem, where he shares golden insights on what it takes to build and scale a venture and what can make it a worthy investment ..read more

What is performance marketing? How can one get the best deal? Why does it come cheaper at times and not so cheap at other times? In this episode, Vani speaks with Shankar Prasad, Shashank Mehta and Shubho Sengupta, on the science behind Performance Marketing ..read more

Influencer marketing has become an essential part of the digital marketing mix! In this episode, Vani speaks with Subhash Kamath, Chairman and Manisha Kapoor, Secretary-General of The Advertising Standards Council of India, who explains the ASCI guidelines for Influencer Marketing and why it is required ..read more

Are you someone who checks out the Instagram page of a brand first rather than stopping by at their website?  In this episode, Vani speaks with Pawan Sarda, who shares insights on why Instagram has become the most-trusted vehicle for brands to increase their reach ..read more

I don’t think consumers differentiate between 85 and 90, people only differentiate between 0 and 100. In this episode, Vani speaks with Shashank Mehta of The Whole Truth Foods, where he explains the philosophy of Challenger Thinking and why challenger brands are able to make the difference and rise above the din ..read more

Chris Maffeo, an expert in brand building with a unique approach that combines marketing and sales, shares his insights on the Maffeo Drinks Podcast. Having journeyed from branding agencies to multinational companies and eventually founding his consultancy, Maffeo brings a wealth of global experience to the table. This episode delves into the nuances of alcohol branding, debunking the traditional focus on target consumers and instead, highlighting the significance of occasions and the consumer's mood and preferences. ? Tune in to discover: ➡️ The importance of targeting occasions over consumer ..read more

Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing. His book "How Brands Grow: What Marketers Don’t Know" is the modern Bible of marketing and tackles fundamental concepts that marketers often mess up. This episode is a crash course in marketing principles that are relevant to today's business growth. Listen on! ? Listen to the podcast to learn about:- ➡️ Why are light buyers important? ➡️ Price promotions don’t get you new consumers ➡️ Loyalty programs have weak effect on loyalty ➡️ Why advertising need ..read more

We're talking challenger thinking, the secret sauce to creating a whole new playbook. Masters’ Union, with its bold approach to education, is breaking category codes. Pratham Mittal reveals how they’re using challenger marketing tactics to solve pain points in ways traditional schooling could never imagine! ? Listen to the podcast to learn about:- ➡️ Why is challenger thinking difficult? ➡️ Product-led marketing : strategy for building challenger brands ➡️ Attacking the market leader ?  Click here to read the text version of the episode. Enjoyed the episode? Please consider listening to t ..read more