In a changing world, customer expectations are shifting. Economic shifts and technological advances are redefining what customers want from businesses. The driving forces behind this change are personalization, as customers increasingly seek tailored experiences, and the need for faster service in our fast-paced world. Notably, 81% seek faster service due to technology’s rapid progress. Salesforce’s latest ‘State of the Connected Customer’ study, conducted across 25 countries and six continents, engaging with 11,000 consumers and 3,300 business buyers from May 3 to July 14, 2023, unveils the f ..read more

The recently published 2023 Asia Pacific AI Readiness Index by Salesforce reveals an increasing disparity among economies in their preparedness to embrace AI technology. The significance of this index? The third edition of this biennial index offers a comprehensive assessment of AI readiness. It evaluates both businesses and governments on multiple aspects. The index also examines the impact of AI on socio-economic opportunities. This is done using 15 statistical indicators. The report also offers guidance for businesses and governments on how to implement and optimize the utilization of AI ef ..read more

2023 was a remarkable year in the Salesforce ecosystem, marked by the launch of innovative Generative AI products and the phasing out of some classics, alongside a few surprises. Let’s look at each month’s highlights, encapsulating the year’s pivotal moments: Salesforce 2023 Highlights: January Automotive Cloud debuted at the CES in Las Vegas. Its launch empowered automotive dealerships to use data and insights from a customer’s purchase history and driving habits to deliver tailored, on-brand buying experiences. The Vehicle Console Dashboard Gives a 360-degree View, Including the Client Maint ..read more

Salesforce acquires Airkit.ai Salesforce, a leading enterprise software company, acquired Airkit.ai to enhance its AI capabilities and elevate customer experiences.  Following this strategic move, Airkit.ai will operate as a subsidiary of Service Cloud, under the leadership of Adam Evans, Co-Founder and CTO of Airkit.ai. Interestingly, Evans has a previous connection with Salesforce, having co-founded RelateIQ, which Salesforce acquired in 2014, and it has since played a significant role in Sales Cloud Einstein. Airkit.ai Airkit.ai, founded in 2017 by Adam Evans and Stephen Ehikian, has r ..read more

In conversation with Mr Sanket Atal about the Salesforce Startup Program.Summary The conversation focuses on the Salesforce Startup Program, its vision, and success stories. It highlights the opportunities provided by the Salesforce platform and AppExchange. The program supports entrepreneurs from various backgrounds and encourages community engagement. The role of Idea Exchange in generating ideas and the challenges faced by Salesforce startups are also discussed. In this conversation, Sanket Atal and Ankit Arora discuss the Salesforce Startup Program and its impact on the startup community ..read more

Salesforce Inc. appoints Denise Dresser as the new Chief Executive Officer (CEO) of Slack, emphasizing the company’s focus on fostering leadership from within. Credits: Salesforce “I couldn’t be more excited to share the news that Denise Dresser is our new CEO of Slack! Denise is an incredible business leader who has excelled at every level in her career at Salesforce.” – Marc Benioff made a statement in his recent post at X. Congrats Denise Dresser! @dhdresser our new CEO of @Slack! Denise is an incredible business leader & champion of Salesforce customer success and innovation who’s ..read more

Salesforce Data Mask is a vital tool for admins and developers, streamlining the security of sandbox environments. It’s designed to protect sensitive data in your sandboxes, such as Personally Identifiable Information (PII), health and financial information. Key Features – Salesforce Data Mask Universal Application: Use Data Mask across Sales Cloud, Service Cloud, Work.com, Salesforce’s Industry products, AppExchange applications, and platform customizations. Advanced Masking Technology: Utilizes Salesforce’s native obfuscation technology to secure data in full or partial sandboxes. Irreversi ..read more

In an exciting move towards the future, Salesforce, the tech giant known for its innovative solutions, is determined to revolutionize the world of machine learning by automating the process.  Recently, the company filed a patent application for “Automatic Machine Learning Model Generation.”  But what does this mean for someone, especially if they’re new to AI and machine learning?  Salesforce aims to make creating AI models as easy as a few clicks, allowing you to harness AI’s power without the technical complexity. How does this mechanism work? 1. Data Analysis: Salesforce’s sy ..read more