Written by Shivani Koul on Digilah (Tech Thought Leadership). As marketers, we fundamentally learn about the 4 Ps of Marketing: Product, Price, Place, and Promotion. Later, three more Ps were added: People, Process, and Physical evidence. Whatever we do revolves around the customer. AI will disrupt all the Ps in many ways going forward, and many times there is an argument: will that take jobs? My assumption is that it will take non-productive jobs and give space to marketers to work on something newer, something smarter. This is the role of technology! To assist humans in makin ..read more

Written by Dr Suresh Devnani on Digilah (Tech Thought Leadership). The Automation Revolution We stand at the crest of a tidal wave of technological disruption. Artificial intelligence is automating tasks that have consumed our productive hours for decades: data entry, analysis, manufacturing, and creative work. AI systems can now shoulder the repetitive drudgery, freeing our time and consciousness for higher pursuits. Leading companies have already embraced this automation revolution. At JPMorgan Chase, AI models now handle mundane tasks like data entry and document proces ..read more

Written by Sharnaya Panag on Digilah (Student Tech Research) I am Sharnaya Panag, a graduate of O. P. Jindal Global University with a Journalism and Communication degree. I am fascinated by the hold machine and IoT has on our species, knowing that what has become of us, cannot be undone. My greatest interest is understanding and writing about our Psyche and the future we will create for ourselves. Can mankind’s unquenchable thirst to make life easier lead to our own downfall? It was around 5 million years ago that for the first time, the planet witnessed the breakthro ..read more

Written by Hazel Broadley on Digilah (Tech Thought Leadership). As consumers continue to be bombarded with up to 10,000 ads per day, the fight to gain real human attention has never been so rife.  But as this figure rises – while attention spans remain the same – the chance of an ad being seen inevitably diminishes. This results in what we call the attention deficit – something the ad industry is striving to overcome.   But how do we begin to measure true attention, let alone improve it? Combining viewability with attention For years, the focus has been on standa ..read more

Written by Suki Iyer on Digilah (Tech Thought Leadership). In the heart of Bangalore, India, lives a woman whose life has been transformed by the power of technology. Ashvini from Yadgiri has been living in the Windmills labor colony for the past three years.  Her daughter has been going to Sampark’s ECCD center since she was 6 months old. Ashvini works as a domestic helper in Windmill Apartments. She did not have a bank account or an UPI account. However, her life took a significant turn when she was provided with a simple tool that opened up a world of possibilities – a mobile pho ..read more

Written by : Oswald Yap Tingzhe on Digilah (Student Research) My Bio I am a 2nd year student at Nanyang Technological University. The inspiration for this research article is the rapid and advanced development of AI and CRISPR technology in the medical field. AI’s rapid data analysis transforms drug development, while CRISPR precision revolutionizes genetic modification. Together, these two incredible technologies result in groundbreaking developments, shaping the future of healthcare with innovative treatments and personalized medicine. Read my article below: Section 1: CRISPR Technolog ..read more

Written by Estelle Reale on Digilah (Tech Thought Leadership). The advertising industry, like others, must respond to the urgency of climate change. It should promote responsible consumption, transparently communicate commitments, and integrate emissions reduction across various media platforms (Digital, TV, Radio, OOH, Print…). The good news is that sustainability standards are being implemented. In October, the Global Alliance for Responsible Media (GARM) and Ad Net Zero established several working groups to create a global framework for media sustainability. The complet ..read more

Written by Sharada Subramaniam on Digilah (Tech Thought Leadership). Introduction In recent times, Computational Thinking (CT), Artificial Intelligence, and programming have become central to the debate on exploiting the full potential of ICT for education. Today children are growing up in an environment surrounded by Artificial Intelligence.  One can easily find AI in almost every field from hospitals to smart homes to banking to self-driving cars. Indeed, these skills are now considered by many as being as fundamental as numeracy and literacy. So, it is also necessa ..read more

Written by Niraj Nagpal on Digilah (Tech Thought Leadership). While comical it may be to quote a famous rapper/singer, I couldn’t help but think of a relatable way to speak to marketers and their agencies that are living in a form of collective denial. Starting Jan 4, 2024, nearly 30 million Chrome browsers will block third party cookies, with the rest of the 99% of users to be following this in Q4/Q1 2025.  This says nothing of the fact that other major browsers including Apple’s Safari and Mozilla Firefox made this very change years ago effectively making 30% of the ..read more

Written by Vishnu Jain on Digilah (Student Tech Research). About me:  I am Vishnu Jain, Metallurgy & Material Engineering student at IIT Roorkee. I am fascinated by the intersection of technology and space exploration. Space exploration is one of the most important challenges of our time, and I am excited to be a part of the generation that will make life beyond Earth into a reality. Buckle up, fellow adventurers, for a cosmic expedition like no other. In this era of rapid technological progress, we find ourselves standing on the precipice of discovery, armed ..read more