The insights gained from real-time product usage data captured through our Smart Consumption Platform™ are transforming the ways that brands understand and engage with consumers, develop and package their products, and uncover opportunities for long-term loyalty. Smart Consumption Platform allows brands to capture real-time product usage data right from consumers’ homes and use the insights to engage consumers at the right moment with a 2-way communication capability. We recently discussed some of the most surprising insights that brands have uncovered using our solution. In this post, we’ll ..read more

Join us in our pursuit on behalf of women in innovation & entrepreneurship. The UN theme of International Women’s Day this year is “Women in Leadership: Achieving an Equal Future in a COVID-19 World” As a female-founded company, we’re proud to be able to provide a disruptive technology to the CPG and retail industry. We are grateful to receive funding that supports our growth toward our goals & equality. That said, there’s a lot more work to do - not just for us in our work at Adrich, but in the global effort to support women's equality, including the pursuit of leadership and entrepre ..read more

Ever broken a bone? Odds are that you have - statistically speaking. (Quick aside: I broke my ankle during a basketball game in high school. Landed on someone’s foot, heard the crack, knew it was broken immediately. I still jumped over a guy immediately after the crack to grab the rebound. No big deal, no need for praise, just a quick aside!) Think back on the experience with me. You knew something was wrong, so you called the doctor and went to be seen. The doctor felt around, agreed something was wrong, and sent you for an x-ray. X-ray showed a break, they casted you up, you put your arm in ..read more

Home Usage Tests (IHUT) results, habits and practices, ethnographies, or any consumer research/product testing are only as good as what consumers tell you. Science and our work with CPG brands show that there can be a big gap between stated responses and actual behavior. Consumer brands still face the fundamental challenge of making significant decisions based on limited consumer insights and inaccurate self-reported feedback. In today’s uncertain economy and environment of shifting consumer demand and usage behavior, it’s even more important to find new sources of accurate insights to fuel in ..read more

As our world becomes increasingly connected and digitized, the consumer packaged goods industry must do the same to survive. CPG companies must constantly adapt strategies to meet customers' evolving wants and needs. In today's CPG industry, companies face similar pain points, from keeping up with the demands of the digital world to retaining customers amidst growing competition. Thankfully, there are innovative and simple solutions that can increase customer loyalty and reduce churn rates. Keeping Up with Consumer Insights in the Rapidly Evolving Digital Age Online and zero-touch shopping hav ..read more

Get the Checklist While subscription models for automated product replenishment have gained popularity over the past decade, they are not without challenges. Steep acquisition costs and high churn rates often leave brands questioning whether the subscription model is worth its costs. After all, many consumers abandon subscriptions after just a few months, sometimes before the brand " breaks even” on their acquisition costs. Automating subscriptions can serve as a viable path to brand loyalty. However, the traditional subscription model's flaw comes down to one primary factor: timing. Tradition ..read more

We're proud to announce that Adrich has been selected as a finalist in the 2023 Packaging Europe Sustainability Awards! We're honored to join other sustainable packaging innovators from every region of the world. Smart label powered auto replenishment is one of the best ways to reduce landfill waste and Adrich is hard at work innovating for sustainability. The international, expert jury of the Sustainability Awards, the world’s most prestigious competition for sustainable packaging, has completed the first round of judging, picking out 60 innovations and initiatives as finalists across thirtee ..read more

Want more happy customers? Earning consumer loyalty is simple: give customers exactly what they need, at the precise moment when they need it. Of course, this is one of those things that is “easier said than done.” That said, thanks to predictive technology, it’s much more achievable than ever in history. Thanks to advances in IoT and AI / Machine Learning technology, consumption-based refill subscription is now achievable. The Problem with Scheduled Subscriptions Schedule-based subscriptions are based on usage estimates. When actual usage doesn’t match the schedule, consumers cancel the subs ..read more

As the seasons change, Adrich is springing forward faster than ever. We just finished a quarter that’s packed with some exciting news. Check out our recent developments and reach out if you have any questions! CB Insights Selects Adrich a Top 100 Retail Tech Company of 2022 We are honored to be selected by CB insights to The Retail Tech 100, the top private companies using technology to reshape the shopping experience, speed up retail operations, and increase sales. The Retail Tech 100 is CB Insights' annual ranking of the 100 most promising B2B retail tech companies in the world. The companie ..read more

Before we explain the “why,” let's define what Smart Replenishment means in e-Commerce. Smart replenishment enables brands to access real-time data on product usage through an IoT-enabled, connected product packaging, such as a bottle, bin or container outfitted with a smart label. As consumers pour from their bottle of laundry detergent or shake their seasoning container, brands can monitor usage levels and automatically reorder or send ‘low supply’ notifications to consumers’ mobile devices. As smart labels capture consumption data, it is sent to a dashboard for the brand to review. It also ..read more