Starting a brand in the natural CPG industry is about more than just launching products—it’s about creating a legacy that resonates in the hearts and minds of consumers all while making the world a better place. A strong brand (ideally) manifests the founders’ vision, values, and voice, while becoming a beacon that draws in like-minded individuals ..read more

As someone who has navigated the bustling halls of Expo West for a quarter-century, I've experienced firsthand the exhilaration and, occasionally, the frustration that can accompany this premier event. The thrill of engaging conversations that unfortunately dissipate post-event—a phenomenon I've dubbed "show-itis"—is a common plight. Reflecting on my years of attendance and seeking a best-in-class approach to the expo, I've distilled my insights into a strategic guide to ensure you leverage your $50k to $150k investment fully ..read more

Trade shows provide an excellent opportunity for CPG brands to showcase their products to a large and diverse audience. These shows attract thousands of attendees every year, and with them, a huge amount of opportunities to connect, mingle and create partnerships that have the ability to take your business to the next level. In this blog post, we'll share how to attract the right audience and stand out from the crowd, so you leave a long-lasting impression that will increase your chances of receiving a high follow-up response rate ..read more

Despite the old adage, we all judge books by their covers. Presentation is what grabs attention and convinces consumers of a product’s value. That’s why in the CPG industry, attractive package design with the right messaging is paramount to success. It makes your product stand out on the shelf and encourages people to investigate what it is and who you are. There are plenty of ways to create eye-catching product packaging, but the caveat with CPG products is that it also needs to be functional. This article discusses how to use graphic design and functionality together to create an effective ..read more

When you’re in the CPG business, grocery stores and major retailers look like aisle upon aisle of competition. Each product is nestled next to countless others, sitting in a sea of similar items that customers will scan as they walk by. The common question in CPG marketing is how do you make that package stand out on the shelf? One approach to this solution is retail-ready packaging (also referred to as display-ready packaging). This tactic is unique because it doesn’t directly target the consumer but instead focuses on your middle man—the retailer’s employees. Not to mention it can also make ..read more

The packaged food industry has seen substantial growth in the last two years and it looks like the trend is here to stay. With more consumers opting for the ease and safety of packaged food items, the market is booming with opportunities for CPG brands.  ..read more

Food companies are always finding ways to improve their products. Whether it’s a CPG brand, a local restaurant, or a fast food chain, it seems every season brings a new product or a new recipe to the table. This is because food marketing, like all other marketing efforts, is an incredibly fast-paced and competitive industry ..read more

Getting your product into stores and in front of customers is the outward focus of every CPG brand, but it’s not the entirety of the business. There’s a lot of things that need to happen behind the scenes for your business to be successful, such as hiring a customer service team, establishing an accounts receivable department, and creating processes to deal with all the bumps along your road to success ..read more

You might not think of CPG brands as being part of the food industry, but shifts in consumer demand in that space can affect consumer packaged goods too. As global consumers shift their focus to things like sustainability and reliable sourcing, even CPG brands have to pivot their products to meet those expectations. After all, just because it’s packaged doesn’t mean it isn’t food. Before you can adjust to changing tides, you have to first know which food industry trends are driving this shift in thought. Let’s go through the top trends, then we’ll take a look at what your brand can do to capi ..read more

Generating sustainable growth can be a challenge for an early-stage brand in any industry, especially consumer packaged goods. Competition within major retailers like Walmart, eCommerce options like Amazon, or big brand names like Coca-Cola is fierce, and it can be hard for the little guy to get a word in edgewise. That’s why it’s important for these emerging brands to know their industry inside and out ..read more