Advertising & Marketing
EMARKETER » CPG
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3w ago
Amazon ditches Just Walk Out as part of broader grocery revamp Amazon takes the bells and whistles out of its brick-and-mortar grocery experience: Amazon Fresh stores will no longer feature Just Walk Out as the retailer focuses on making its stores more inviting ..read more
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CPG
EMARKETER » CPG
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1M ago
Aldi and other value-oriented grocers embark on aggressive expansion plans Value is top of mind for grocery-shopping consumers: Aldi, Dollar General, Grocery Outlet, and Walmart will open more stores to attract cost-conscious shoppers. 5 factors driving the growth of beauty and cosmetics sales The beauty and cosmetics sector brought in $94.36 billion in consumer spending last year, claiming the title of the fastest-growing retail category in the US, per our The US Beauty Consumer report. With most consumers planning to boost their beauty budgets in 2024, the sector’s defiance against cautious ..read more
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Retail & Ecommerce
EMARKETER » CPG
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1M ago
How retailers can use discount, dollar store strategies to protect their grocery share The fight for grocery dollars is heating up. Retailers that offer shoppers the right assortment of products at the lowest prices are likely to win. In order to keep dollar and discount stores from stealing share, other retailers need to borrow their pricing and merchandising strategies to connect with cash-strapped consumers. Kroger: Retail media hasn’t peaked, personalization can be profitable, and more insights from the retailer’s 2023 fiscal year Last year, Kroger found success embracing omnichannel shopp ..read more
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EMARKETER » CPG
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1M ago
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, New data sets, deeper insights, and flexible data visualizations. Political ad spend is nearly triple what it was in 2016 Gen Zers fixate on wealth because of social media, but need banks’ help to know where they stand Meta, Alphabet acquisitions on the decline as antitrust scrutiny ramps up The digital ad industry’s overreliance on cookies could create a crisis How marketers can prepare for AI’s impact on cre ..read more
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