In this episode of eCommerce Insiders, Angie delves into her entrepreneurial journey, from the inception of her e-commerce brand to her foray into the marketing realm. She shares invaluable lessons on tuning into customer needs, leveraging data for strategic decisions, and balancing the demanding scales of work and family life. Angie and Chris dissect the nuances of e-commerce and marketing, stressing the critical role of calculated risks and informed decision-making. The discussion spans a range of vital topics, including financial forecasting, inventory management, and optimizing cash flow ..read more

In this conversation, Chris speaks with Abed Adawi, the co-founder of AB Marketing Group, about the importance of social media and content in e-commerce. They discuss the planning process for creating content, the evolution of short-form and user-generated content, and the role of technology and equipment in content creation.  They also explore the balance between highly produced content and user-generated content, the importance of branding and brand guidelines, and advice for starting to shoot content. Throughout the conversation, Abed shares insights and lessons learned from working w ..read more

In this conversation, Adam Mutschler, co-founder of Arch Pet Foods, discusses the journey of creating a venture-backed e-commerce pet food brand that focuses on sustainability and health benefits. The conversation covers topics such as the background of Arch Pet Foods, the use of insect proteins in pet food, the importance of healthier pet food options, challenges in the pet industry, the learning curve in bringing products to market, understanding numbers and financials, solving a series of problems, strategic ad spend, and the role of packaging and personal connections. In this conversation ..read more

In this conversation, Grub Bussio, CEO of Kitchen Pickleball, shares his journey in e-commerce and the process of building his brand. He discusses the importance of community engagement and building in public, as well as the need for high-quality products in the pickleball market. Grub emphasizes the value of targeting a specific niche and the importance of design iterations and inspiration in creating a successful product.  Grub discusses the process of designing and iterating the KTCHN Pickleball bag, emphasizing the importance of feedback and continuous improvement. He also highlights ..read more

Anthony Orisses, the founder of Rare Cut, shares his journey of creating a patented pocket square that stays up and doesn't require folding. He discusses the inspiration behind Rare Cut and the challenges of wearing traditional pocket squares. Anthony emphasizes the importance of audience feedback and the benefits of crowdfunding. He also talks about the role of being the face of the brand and the power of sharing your journey. Anthony shares his experiences with website development and marketing strategies, and he reveals his plans for the future of Rare Cut, including customization options ..read more

Eric Heim, the founder of Reconvert, shares his journey in the world of e-commerce and the development of his SaaS product. He discusses the challenges and lessons learned from scaling an e-commerce store to a million dollars in monthly revenue. Eric then explains the value of Reconvert, a post-purchase upsell funnel builder for Shopify, in increasing average order value and conversion rates. He highlights the importance of staying up to date with technology trends and the use of AI in CRO and product recommendations. Eric concludes by inviting listeners to try Reconvert and providing resource ..read more

Summary Ken Shenkman, co-owner of Bulk Candy Store, shares insights on managing a family-run business and the challenges of scaling in a competitive market. He emphasizes the importance of finding a niche and focusing on profitable products. Ken also discusses the impact of email marketing on revenue and the need for customer trust. He advises businesses to prioritize user experience and optimize product pages. Additionally, he recommends the Judge.me app for customer reviews. In this conversation, Ken Shenkman, the owner of Bulk Candy Store, shares insights on fixing reviews and importing the ..read more

Terrance Diggs, the founder of D17, shares his journey as an entrepreneur and designer in the e-commerce space. He discusses how he started his business and the importance of combining creativity with analytics. Terrance emphasizes the significance of community and how it has shaped his brand. He also shares insights into the manufacturing and production process for apparel. Overall, Terrance's story highlights the importance of understanding your audience, creating a strong brand mission, and building a supportive community. Terrance Diggs, founder of D17 Clothing, discusses the importance o ..read more

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