Creating an eco-friendly product checks boxes for environmentally conscious consumers. But how do you do it in a way that doesn’t compromise your product?  In today’s episode, I sit down with Phoebe Yu and Kat Dey, the co-founders of Ettitude — a DTC bamboo bedding, bath and sleep essentials line that aims to become “the Tesla of bedsheets.”  Phoebe and Kat share their views on being eco-friendly while also offering a product consumers love using, why bamboo is more environmentally friendly than cotton, and how joining the Founders Pledge will continue to help the environment if they ..read more

For eCommerce founders, the idea of doubling conversion rates without offering a discount sounds too good to be true. But for Chris Hall, it actually happened.  Chris is the Senior Marketing Manager at BRUCE BOLT, a batting glove company that went from the brainchild of its 16-year-old founder to outfitting big names in the MLB. One of the keys to BRUCE BOLT’s success? Adding AI to its marketing stack.  Today, Chris sits down with me to share a detailed look at the benefits of implementing AI marketing into eCommerce, including how he used Maverick’s AI personalized video technology ..read more

With questions around product-market fit, deciding when it’s time to scale, and keeping competitors at bay, the billion-dollar bullseye can often feel tiny to entrepreneurs. Today, Jonathan Cronstedt sits down with me to explain how founders can throw darts that consistently hit the center of their target. Jonathan is the former president of Kajabi, an e-learning software that he helped grow from $6M ARR to more than $100M in just five years.  In addition to a deep dive into product-market fit, you’ll hear Jonathan’s insights on accepting or rejecting outside capital, the reversal of fort ..read more

  Olivier Momma is the co-founder of Ekster, a D2C brand that makes “better gear for life on the go.” Think wallets, bags and accessories that aim to save customers time, so they can get back to living life. They’re best known for their breakthrough trackable smart wallets and Forbes named them “The Most Successful Smart Wallet Brand in the World.” Olivier and his partner started their first Kickstarter campaign with just an idea and a shoestring budget. They paid his sister $500 to shoot a video, which went on to raise a whopping $350,000 for the brand. Today, Ekster is on pace to exceed ..read more

After working for a marketing agency and helping many companies scale to 7 and 8-figures, Ronak Shah realized he had the blueprint to building a successful brand. So, he decided to launch a company of his own.  That company is Obvi, a collagen-focused supplement brand that he co-founded with two of his best friends, and grew to $40M in revenue in less than 4 years. Today, we dive into Ronak’s mindset, routine and daily scheduling advice for juggling the many demands of being an 8-figure founder. You’ll also hear about the value of building in public, simple strategies for impactful conten ..read more

Meet Erik Huberman – serial entrepreneur, marketing whiz, and the brain behind Hawke Media—the fastest-growing marketing agency in the US, now valued at more than $150 million! Driven to fill a much needed gap in the market, Erik’s vision was to build an agency that was both accessible and (unlike most agencies) could drive real growth and tangible results for their clients.  The company offers a customizable menu of services and flexible month-to-month billing options. This approach has enabled brands of any size to access top-quality marketing services, making Hawke Media a game-changer ..read more

After disrupting the billion-dollar men's footwear industry with his premium, Italian-crafted sneaker brand, which was sold to Steve Madden, Ryan Babenzien set out to launch another D2C business. But this time with unmatched thoughtfulness and intentionality. He asked himself a simple question… What criteria does my next product need, in order for it to become a major success?  After determining that framework, he launched Jolie Skin Co.— a beauty and wellness brand that brought in more than $4M in its first year. In today’s episode, Ryan lets you in on the framework that disrupted an ind ..read more

As AI dominates headlines, eCommerce brands are hard at work trying to figure out how to employ cutting-edge technology to improve their bottom line.  For Oren Harnevo’s Feel, however, human touch has been the secret to driving incremental revenue for eCommerce companies. Feel builds 24/7 live sales teams for online businesses, allowing customers to connect with experts at all hours of the day. On average, Feel has increased AOVs by 50% and conversions by 35%, while decreasing product returns by 11x for its consumers.  Today, I’m sitting down with Oren to discuss how Feel is able to ..read more

After growing up in Uzbekistan and playing Division 1 collegiate tennis, Lolita Petrossov had never worked a job. So for her first gig, she co-founded JetSmarter, an on-demand private jet charter company valued at over $1 billion before its acquisition by Vista Global in 2018. Now, Lolita is the founder and CEO of Evestar, a marketing agency that has helped more than 100 eCommerce companies scale in the past three years.  In today’s episode, Lolita sits down with me to talk about her stratospheric rise to the top, along with how she and her husband used emotion and status to build JetSmar ..read more

We’re doing things a little differently in this episode as I join Drew Sanocki and Michael Epstein on the Nerd Marketing Ecommerce podcast to discuss what life will look like for DTC companies in a cookieless future. As giants like Google and Apple relay their plans to limit the collection of third-party cookies, eCommerce companies will be forced to tap dance to come up with ways to continue personalized ad targeting. But while some people think these changes will be fatal for DTC companies, I see a few ways companies can adjust to the new normal.  As the founder and CEO of Retention.com ..read more