We sat down with Daniel Budai who has built retention marketing for 150+ ecommerce companies and generated $50M+ revenue for them uncover some amazing nuggest on ecommerce retention. This podcast is powered by ⁠Lifesight⁠. Takeaways Gaps in retention which ecommerce brands are still implementing & how to change it Importance of RFM Segments in ecommerce retention How to engineer personalization nurture relationships with customers? Any examples of case studies here How to design a retention engine across Email, SMS, push notifications & Ads? What are the gaps? Opportunities? Things ..read more

Join us for an episode of insightful conversations with Kavita Yajnik, the Co-Founder of Spicta, brought to you by DTC Drive powered by Moda. A new age Oral Hygiene brand, Spicta, puts the health of its consumers and the planet first. Spicta is putting in efforts to be the pioneers of Sustainable Oral Care in India by becoming 100% plastic neutral and allowing their customers to opt-in for carbon neutrality. Spicta is a perfect example of a Gen-C brand as they make an effort to solve problems that their consumers weren’t inherently thinking about - people don’t usually associate oral care wit ..read more

The traditional funnel on Facebook is dead. But, this doesn’t mean you should stop running Facebook ads. You still need to create ads that target familiar customers. But how do you do that? Let's deep dive with Fraser Cottrell, co-founder of Fragell Productions. He has been helping DTC health, wellness, and CPG brands scale with ad creative that is made to convert. Generating over $10m a year in extra revenue for some of the world's biggest ecommerce brands like   ? The Protein Works ? Paw Buddy ? Solawave ? Maelys ? Fussy Takeaways How should you leverage storytelling frameworks to ..read more

Pinterest is a visual search engine. Imagine a combination of Instagram and Google where visual narratives and ‘the right term’ searchability work together to help businesses showcase their products to the target audience. Ecommerce stores with business accounts can leverage the benefits of Pinterest marketing. This is because these accounts are equipped with specialized Pinterest marketing tools that promote searchability by the target audience. However, many Ecommerce businesses are yet to extrapolate the benefits of this platform and choose to forgo the benefits of focused Pinterest marketi ..read more

iOS 16 has changed the game for DTC retention marketers. It will separate the great retention strategists from the average ones.  iOS 14 tested #facebookads marketers in ways that are still being felt. The top 10% have recovered, the vast majority have not, as they are still grappling over higher customer acquisition costs.  Then iOS 15 tested #emailmarketing. Email open rates are lower than they have ever been.  Now #iOS16 that deployed recently, is going to test SMS Marketers.   Because of Apple's change, SMS opt-out rates are heading even higher in 2023. ? And for t ..read more

Feasting on Pasta & Noodles just got loaded with a lot of protein & fiber making it Wicked Gud. Join me as I chat about their growth journey from launch, shark tank , branding and future growth with Monish Debnath, Founding Team Member & CMO WickedGüd. This podcast is powered by ⁠⁠Lifesight⁠⁠. About Monish Debnath Entrepreneur, design thinker, philosopher and an activist with a genuine passion for consumer behavior and communication that amplifies human potential and shapes subtle qualities of the human spirit. His primary of motivation is where I feel my work is aimed at impro ..read more

We sat with Chase Clymer, Co-founder of Electric Eye, an agency that increases sales for ecommerce brands on how should shopify stores increase conversions in 2023. This podcast is powered by ⁠⁠Lifesight⁠⁠. Takeaways Designing your shopify store experience for Conversions & Customer Experience How do you audit a shopify storefront? How do you optimize for conversions before checkout? How to increase AOV from your shopify storefront? How do you keep your customers hooked to your shopify store? Some apps you recommend to use for website conversions in 2023 Resources Subscribe to future ..read more

Lets deep dive with Daphne Tideman who coaches D2C brands (with a focus on eco-friendly or health brands) on a monthly basis to help tackle their growth challenges holistically with actionable and easy to implement advice. This podcast is powered by ⁠Lifesight⁠. Here is why you should listen to Daphne: ✅ Grew the 1st startup she worked for from 1 to 25 employees and consulted 50+ brands. ✅ In 18 months as Head of Growths at Heights, She increased the subscriber base of Heights by 10x whilst keeping monthly churn under 8%. ✅ Wrote a book on Growing Happy Clients. ✅ Worked with over 20 brands mo ..read more

Siddhant Agrawal, Co-Founder of Country Clay Pvt Ltd , joined us to talk about his fascinating entrepreneurial journey. He shares insights on creating a brand that embraces Indian roots & soils. His vision to revive the dying art of pottery and create a plastic positive environment. This podcast is powered by ⁠Lifesight⁠. --- Send in a voice message: https://podcasters.spotify.com/pod/show/dtcdrive/message ..read more

The more DTC brand’s understand customers’ psychology, the better they can communicate with them. Our host, Aashish Ramamurthy dives into the same with Saurabh Choudhary, India's first marketing psychology specialist and also the author of psycho marketing. This podcast is powered by ⁠Lifesight⁠. Takeaways 1. Basics of psychology DTC entrepreneurs should specifically understand. 2. How to understand and leverage the customer purchase decision-making process? 3. How do you design your ad's using psychology for better ROAS? 4. What triggers customers to return to buy from your store and how to ..read more