Welcome to the first interview episode of The Omnichannel Roundtable! Join us in a lively session where we dive into the world of non-alcoholic craft cocktails with Thomas Angel, CEO and co-founder for Altitude Beverage Group. Discover the unique challenges and innovative strategies behind creating drinks that are not only alcohol-free but also delicious and socially engaging. Topics Covered Include: The Rise of Mindful Drinking: Exploring the growing trend of non-alcoholic beverage options and how they cater to health-conscious consumers. Behind the Scenes of Altitude Beverage Group: Thomas ..read more

Welcome to another insightful episode of "The Omnichannel Roundtable." In this session, Bryan Alston and Yemeni Mesa unravel the complexities of channel strategy for retail brands, providing a roadmap for navigating expansion from the first channel to multiple. Topics Covered Include: Channel Strategy Basics: Defining distribution channels and their pivotal role in brand success. Online and In-Store Channels: The importance of integrating both to optimize reach and profitability. Expansion Pitfalls: Common mistakes brands make when scaling across channels and how to avoid them. Success Storie ..read more

Welcome to week 5 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the importance of contribution margin in retail businesses and how to few businesses optimize all of their actions and budgets towards this key metric. They highlight the need for alignment between finance and marketing departments to optimize contribution margin. They also discuss the role of zero party data in understanding customer cohorts and maximizing profitability. The episode concludes with a reminder to focus on strategy and align all departments to achieve a positive cont ..read more

Welcome to another engaging session of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the essence of community: what it means, its importance, and actionable strategies for brands to foster and monetize community engagement. Topics Covered Include: Defining Community: Unpacking the true meaning of community in the context of consumer brands and its significance in leveraging word-of-mouth marketing. Community Marketing In Action: Insights into effective community marketing tactics and their impact on brand loyalty and product advocacy. Emotional C ..read more

Welcome back to "The Omnichannel Roundtable," where this week, co-hosts Bryan Alston and Yemeni Mesa dive into the art and science of marketing your CPG product on a bootstrap budget. Sharing a wealth of experience and innovative strategies, this episode is a treasure trove for anyone looking to make a big impact with limited resources. Topics Covered Include: Bootstrap Marketing Strategies: Explore cost-effective tactics for making your product stand out. Creating Big Moments Around Newness: Learn how generate excitement and anticipation on a semi-regular basis.  Effective Sampling Cam ..read more

Welcome to the pilot episode of "The Omnichannel Roundtable," where co-hosts Bryan Alston and Yemeni Mesa dissect the critical elements of scaling unit velocities in the competitive CPG landscape. In this episode, we unpack the challenges and strategies for achieving success both in-store and online. Grab your seat at our table as we delve into the intricacies of CPG retail and e-commerce. Topics Covered Include: The Realities of Product Performance: We kick off by addressing common concerns around products not meeting sales expectations post-launch. Cycle of Consumption: Bryan introduces th ..read more