You can have flawless core values and still sink your personal brand. Today we are talking about how to identify and choose the goals that nourish and support your personal brand, no matter where you are in your branding journey. All you need to get started is to know your core values. My guest shares three reliable tips to setting intentional goals for your personal brand: 1. Create goals that inspire you for the full year 2. How to design a roadmap to get you to biggest objectives 3. How and when to change course KEY TAKEAWAYS COVERED IN THE PODCAST ● The three primary challenges of entrepre ..read more

You'll find three critical and not-so-secret ingredients in every successful personal brand… You’ve heard me make this point in my other videos because the importance of these three personal branding elements cannot be overstated. The first A of personal branding is altruism. I have spoken ad-nauseum about the power of authenticity. If you think of authenticity as a marketing ploy to gain client leads, you’ve already missed the point. The second A of personal branding is authenticity. Being authentic is not a formula since each person’s authenticity will be entirely their own. To hear about th ..read more

If you are serious about forging your personal brand, it’s worth it to address latent self-sabotaging ways. Here’s how to spot the 10 most common ways professionals sabotage their personal brands: Establishing a strong personal brand starts with addressing yourself. That can look like keeping your cool while strangers (or worse yet, “friends”) throw shade in your comment section. It can look like honing a new skill you want to be known for, launching a podcast even though you are scared stiff, or doing research on your audience before you draft any content. Your brand can only be as strong as ..read more

If you want to create a warm connection with your audience, look no further than these podcasting tips: My guest today has a professional background in radio, but you don’t need a background in broadcasting to launch a successful podcast. In this episode, we share practical podcast tips, lessons, hardships, and insights that we wish we knew when we first started our own podcasts. Whether you are a first-time podcast host or guest, these podcast tips will help illuminate your next steps and your potential strategies. What podcasting questions do you have? Guest Bio and Links: Ginni is the Found ..read more

Like it or not, people make snap judgments about your appearance. How can you use this tendency to your advantage for your personal brand? My guests today use their specialized knowledge to help professionals make powerful first impressions about their personal brands without needing to say a word. Some people might consider personal style to be an expression of vanity. This mom-and-daughter duo debunks that theory by diving into the science of first impressions, color theory, and visual communication. The human mind loves to categorize and make quick decisions. Unfortunately, this process is ..read more

Is being an expert all it takes to build a brand? No. And here’s why: There is often a significant disconnect between “founder logic” and “customer logic.” In other words, the details that founders typically care about are rarely the same details that customers care about. That misunderstanding between them creates pain points for customers. My guest today is an industry expert who identified and leveraged that disconnection to build legitimacy into his personal brand. The way he built it might surprise you. Which tip did you find the most helpful? Share your thoughts in the comments! About th ..read more

Are you due for a rebrand? If so, how can you do it without losing your audience and credibility? My guest today went from being a top-performing litigator who wore navy suits every day to becoming a colorful TikTok sensation. How did she pull it off? Through authentic personal branding. Now more than ever, those know, like, and trust factors are critical for separating yourself from other professionals doing the same thing. This video is a great starting point if you don’t know how to rebrand yourself successfully online. Which of these tips would move the needle on your personal brand growth ..read more

Personal branding done right will feel like a true extension of your values. If career advancement is one of those values, here’s what you need to know: Personal branding is important for a number of reasons. It shows people what to expect when they work with you or buy your product. Knowing that, why might personal branding be so important when sketching out your work schedule, goals, and free time? When you know what is most important, you bring structure not just to your work hours but to your overall goals that might get crowded out by the business of everyday life. You can create hacks th ..read more

What can we learn from someone with 1 million followers about building a personal brand? After getting into the digital content creator game, you soon learn a few rules that apply to everyone. Effective growth strategies can be applied across a multitude of industries. The foundation of solid content creation is the same: answer your audience’s burning questions. Successful digital content creation is more than posting on Instagram at peak engagement times. Watch the full video to learn how my guest today built a TikTok following of more than 1.4 million. What unexpected takeaway did you learn ..read more

The rules for college applicants have changed. If you know anyone who will be applying to colleges soon, find out ways they can set themselves apart in their pursuit of enrolling in their dream university. Today’s student faces unique challenges when it comes to satisfying the criteria that is important to job recruiters and university enrollment personnel. My guest today makes a case for why students SHOULD post online and leverage their personal brands to their advantage. What are your thoughts about college applicants building their personal brands? Share your thoughts in the comments! Abo ..read more