If you’re running ads using either Facebook or Instagram, then installing the Facebook Pixel is a crucial step to running successful campaigns. The Facebook Pixel not only helps you with conversion tracking, but it also tracks user engagement on your website so the algorithm can optimize the ads you run on Meta platforms. To install the Facebook Pixel on Shopify, there are two ways you can do it. The first way is to use Google Tag Manager (GTM), and the second way is to install the code manually on your site. Each method has its pros and cons that we will discuss.  Finding Your Pixel ID&n ..read more

Google Tag Manager is one of the most useful tools out there that helps you with integrations for your website. It has endless capabilities of what it can do. The way you install Google Tag Manager (GTM) will vary based on the platform you use. If you host your website on WordPress, then this guide is for you.  Find Your GTM Code  The first step to installing GTM onto your WordPress site is to find the GTM code that you paste into your website’s code.   To find this, go to Google Tag Manager > Admin > Install Google Tag Manager  After you locate this code, you’l ..read more

With companies like Amazon raising the bar for customer experience, customers now have higher expectations for service and support than ever before. The online space is becoming increasingly competitive, and if you want to have any chance in growing your market share, you have to do more than just run good ads these days. Offering an exceptional customer experience is how you come out on top, but you first have to measure and track customer satisfaction in order to compete. What is Net Promoter Score If you want to track customer experience, this can be done with ..read more

The dizzying pace of technology’s progress has made eCommerce an ever-growing part of people’s lives. Today the industry is seeing continuous year-on-year growth, making it an excellent time to become an online seller. Many new businesses are flocking to eCommerce platforms, eager to establish themselves in this lucrative market. But success doesn’t happen overnight, to really get your project off the ground you will need the right kind of funding. Online selling can mean having to order several batches of product months before any revenue comes in. A poorly timed cashflow crunch can comp ..read more

Customer loyalty and retention are becoming increasingly important for long-term growth. When you put the right retention strategies in place, it strengthens customer loyalty and helps you achieve this long-term growth you’re looking for.   There are many retention tactics and strategies that can be applied to reach these goals. Email marketing is usually what brands have in mind when focusing on retention, but SMS marketing is becoming increasingly popular because of how effective it is in increasing Customer Lifetime Value (CLV). In this guide, we’ll SMS marketing strategies you ca ..read more

If you’re reading this blog, chances are you know what Customer Lifetime Value (CLV) is, and you understand the importance of it. Optimizing for CLV is one of the best moves your brand can make, but without the right strategies in place, improving it can be quite difficult. Once you really understand how CLV works and learn the ins and outs of optimizing for it, it becomes much easier to do. If you want to learn how to increase Customer Lifetime Value, then stick around because this guide is just for you. What is CLV?  Customer Lifetime Value (CLV) is a metric we use to measure how valuab ..read more