Communication-Platform-as-a-Service (CPaaS) has revolutionized business communication. By integrating real-time features like voice, video, AI, and messaging into applications, CPaaS fosters interactive experiences and boosts operational efficiency. However, for critical applications where responsiveness and reliability are paramount, ensuring optimal CPaaS performance is crucial. This article dives into strategies for optimizing CPaaS for real-time communication, focusing on low latency and reliability for seamless user experiences. We'll also explore how CEQUENS's solutions can help you ach ..read more

Ramadan is a matchless opportunity for businesses to leverage the power of mobile marketing to connect with people and boost sales. A seamless customer experience during this holy month is what makes a business stand out as customers demands are very high in this season ..read more

Established as an industry pioneer and market leader in 2002, Premium Card stands as Egypt’s foremost zero-interest, bank-independent installment card provider. With a merchant network boasting more than 10,000 shops, benefiting over 200,000 families, collaborating with more than 1,000 corporations, and with over 30 activation points in malls and flagship stores, Premium Card facilitates multimillion Egyptian pound B2C transactions across Egypt daily.  ..read more

With over 2.78 billion active users across 180 countries, WhatsApp’s vast user base made it an irreplaceable medium in our everyday communication. Whether it’s used for business or for personal use, more than 100 billion messages are exchanged per day. This has undoubtedly caught the attention of business owners who have seen the chat platform as a hotbed for business opportunities.  ..read more

In recent years, the holy month of Ramadan has witnessed a significant digital transformation in the Middle East and Africa (MEA) region. With a growing internet base and a population hungry for diverse content, OTT platformsfor audio and video streaming are becoming the go-to source for entertainment, particularly during Ramadan. For this reason, the way people engage with Ramadan shows, series, and religious content has evolved dramatically.   ..read more

As communication tools keep evolving, businesses need to stay updated. While platforms like SMS and WhatsApp are popular, email still plays a crucial role in reaching customers across different channels. That's why we're excited to introduce the CEQUENS Email API— a valuable addition to our suite of communication tools.  ..read more

Today, we're privileged to chat with an experienced marketing and innovation professional with over 15 years of expertise in EMEA markets: George Gad, Head of Digital Media & Innovation Strategy for Care Direct. George brings his extensive experience to Care Direct, where he plays a pivotal role in pioneering innovative consumer engagement strategies for global industry giants like P&G, RB, and Nestlé. Care Direct is a global leader in crafting tailored hybrid marketing experiences across three continents and more than 15 countries in the EMEA region. With over 26 years of excellence ..read more

Artificial Inflation of Traffic (AIT) poses a significant threat to enterprises, leading to substantial financial losses amounting to tens of millions of dollars annually. In just a brief six-hour period, victims of AIT can incur costs exceeding $10,000. This pervasive issue does not discriminate – no business is immune to the potential dangers posed by AIT.  ..read more

As communication is evolving, customers are using countless channels to interact with businesses to purchase products and request services. They are more likely to prefer companies that support channels, such as messaging apps, social media platforms, and online videos.   ..read more

SMS stands firmly as one of the most efficient business communication tools for marketing campaigns, sending OTPs and verification codes, reminders, announcements, and many more uses that are essential for all businesses. As consumers become more and more dependent on their phones, SMS remains as efficient as ever due to its high open rate which is 98% compared to 28% for email marketing in 2023. With the ability to connect to 7.33 billion mobile users around the world, businesses adopting smarter SMS tactics should have better opportunities of growth ..read more