July 22 Commerce Chronicles | News about Prime Day, Vans and more
Cart.com Blog
by Alyssa Wolfe
5h ago
Walmart’s retail media network outperforms the competition, Dollar Tree aims to improve its supply chain and Urban Outfitters launches omnichannel campaign. Plus, Vans to preview new shoe on Roblox and Sam’s Club embraces a tech-forward shopping experience. In this week’s news, learn about how Urban Outfitters is blending online and offline marketing and the results of Prime Day 2024. Plus, discover how Sam’s Club is appealing to younger generations and what strategies Dollar Tree is using to reduce unloading times. Visit our blog every week for a roundup of the latest commerce news ..read more
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Leveraging retail media networks for brand success | Cart.com
Cart.com Blog
by Nicole Kofman
5h ago
  The rise of media networks in the digital world marks a turning point in the way brands engage with customers directly where they shop. With retail media networks, brands can have more visibility and customer engagement while using the retailer’s digital platform to serve targeted ads to shoppers. In this article, we’ll discuss the importance of retail media networks and how they can be transformative for your brand’s reach and help you reach marketing milestones. For the fundamentals, refer to the first blog in this series on the basics of retail media networks ..read more
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Why logistics providers invest in transportation management technology
Cart.com Blog
by Alyssa Wolfe
5h ago
  A recent article posted by Supply Chain Dive highlighted an important statistic: According to a transportation management benchmark survey, 40% of shippers and logistics service providers said they are planning to invest in transportation technology to prepare for industry and regulatory changes. Although order management (36%) and visibility (32%) are still high on the list of important technology investments for the supply chain, transportation management has become the number one focus. Transportation management is crucial for the efficient and timely movement of goods, directly imp ..read more
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Key signs it’s time to upgrade your order management system | Cart.com
Cart.com Blog
by Alyssa Wolfe
4d ago
  Omnichannel retail operations require an efficient Order Management System (OMS). It’s a necessity for seamless order fulfillment and the overall success of your business – especially as you scale. Whether you’re a DTC brand or a B2B enterprise, your OMS is pivotal in managing orders, inventory and customer satisfaction. However, as your business grows, your existing order management system software may struggle to meet increasing demands and evolving market needs. In this blog, we’ll explore key signs that indicate it’s time to invest in a new OMS. From slow order processing to poor i ..read more
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Overcoming obstacles on Prime Day with efficiency and ease | Cart.com
Cart.com Blog
by Alyssa Wolfe
4d ago
  Last year, the first day of Amazon Prime Day (2023) was the single largest sales day in company history. It was also the biggest Prime Day event ever for independent sellers; Amazon Prime Members purchased more than 375 million items. Looking at the numbers, Prime Day is an incredible opportunity for sellers. However, it takes planning, advertising and ensuring your inventory and product listings are optimized. Furthermore, it’s making sure you are set to stand out in a crowded marketplace. Even if you plan perfectly, things happen. Prime Day sellers must recognize that challenges stil ..read more
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Building a fulfillment strategy for scalability and sustainable growth
Cart.com Blog
by Alyssa Wolfe
1w ago
The way people shop has become more complex. It’s not unusual for people to buy online and pick up in-store, shop through social channels or receive their favorite items through an ongoing subscription. Consumers also expect to receive items swiftly and easily. Because of these multiple channels and current expectations, fulfillment has become a critical part component of commerce operations and creating an optimal customer experience. An effective fulfillment strategy is crucial for the growth and success of retail brands. As your brand scales, ensuring your fulfillment operations can keep u ..read more
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Seamlessly integrating sales channels for omnichannel fulfillment
Cart.com Blog
by Alyssa Wolfe
1w ago
Efficient, real-time omnichannel fulfillment has become critical for retailers and B2B retailers. The ability to seamlessly integrate online and offline sales channels enhances customer satisfaction and unifies retail operations, ensuring that businesses remain competitive. To optimize fulfillment operations in an omnichannel world, you must explore strategies for integrating various sales channels, use tips for optimizing the customer journey and experience and learn how to leverage the expertise of a third-party logistics (3PL) provider. With the proper knowledge, you can create a cohesive ..read more
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How to create high-performing paid ad campaigns | Cart.com
Cart.com Blog
by Alyssa Wolfe
1w ago
Paid ad campaigns have become indispensable for retail brands aiming to capture attention and drive conversions. Whether you're looking to boost brand awareness, generate leads or increase sales, an effective paid ad campaign can make a significant impact, helping your brand gain visibility and reach the right audience. However, creating high-performing ads is no small feat. It requires a blend of strategic planning, creative execution and continuous optimization. It's essential to follow a few critical steps to craft successful paid ad campaigns. This includes everything from identifying you ..read more
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ICYMI CartCon 2024: Unifying Commerce, Together
Cart.com Blog
by Jack Ulrich & Josh Smith
2w ago
  Last month, the inaugural CartCon brought together senior leaders from the world’s most celebrated brands. The event was designed to unite customers and partners across the Cart.com ecosystem to engage in discussions and thought leadership around the topic of unified commerce. This unique platform for education and networking converged innovative minds aiming to reshape the future of commerce. Through a jam-packed day of insights and content, we’ve distilled some of our favorite takeaways from the event.  ..read more
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Last-mile logistics strategies for fast, reliable delivery | Cart.com
Cart.com Blog
by Alyssa Wolfe
3w ago
  The importance of last-mile delivery in the supply chain cannot be overstated. It’s the final step in the delivery process and is crucial for ensuring customer satisfaction and loyalty. Last-mile delivery comes with its own set of challenges. Issues such as traffic congestion, high costs and increasing customer expectations for speed and accuracy make it critical that this last leg of the journey is optimized and efficient. However, these challenges also present opportunities for retail brands to differentiate themselves through innovative solutions ..read more
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