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In this eye-opening episode, we delve into the complex world of advertising regulations for prescription-only medicines and the challenges faced by online pharmacies, telehealth providers, and healthcare marketers. Louis is joined by our guest, James Walmsley, Managing Director of AdverCheck, shares his expertise on: The regulatory landscape and the roles of the MHRA, PAGB, ABPI, and ASA in overseeing advertising practices The grey areas in current guidance and how they may be confusing for some online companies The potential risks to patient safety when consultations become more like e-comme ..read more

Season 2 Episode 1 of the Healthcare Leaders Podcast. Host Ollie Capel (https://www.linkedin.com/in/oliver-capel/), Managing Director and Founder of Medico Digital, is joined by Zach Duenow (https://www.linkedin.com/in/zachduenow/), former Director of Brand Building for Haleon.  They explore the rise of AI in healthcare communications, discussing its potential to revolutionize patient engagement while emphasising the importance of maintaining a human connection. Show notes (00:39) Zach's experience with AI at Haleon and his new venture, Muse, which focuses on story-based strategy (07:56 ..read more

Summary: In this episode, Lizz is joined by Inara Sihat, heads of the Account Manager team at Medico Digital.    They get down to the nitty-gritty of agency-client relationships in healthcare and pharma, exploring what makes them tick, where things can go wrong and how clients can get most bang for their buck when working with agencies.   Including:  Different strokes for different folks: Clients and agencies come in all shapes and sizes - We explore how to adapt the approach to make each unique partnership work.  Why settle for meh? It's time to address the ..read more

In our latest episode, we dive into the science of simplicity and how it can help you supercharge your health and pharma marketing efforts.    We first gave this talk at the Healthcare & Pharma Comms & Reputation Conference in London in November, and have since had a ton of requests for a sharable version - so here goes!    During this episode, we discuss: The power of simplicity in healthcare and pharma marketing The impact of complexity and information overload in the digital age (including why complexity is a health equity issue) The historical and linguistic fa ..read more

In this episode of The Healthcare Leaders Podcast by Medico Digital, we're joined by Ross Taylor, Digital Change Consultant.   In this episode, we talk digital transformation and building trust in the healthcare and pharma world.    Including -  Where digital transformation meets behaviour change The role of health literacy and access to health information  Ross's take on why techology - by itself - fixes nothing How healthcare companies can build trust - a simple model (with some new additions!)    You can connect with Ross: On LinkedIn - https://www.linke ..read more

In this episode of The Healthcare Leaders Podcast by Medico Digital, we're joined by Max Clark.    Max is Executive Producer at Shoot to Kill Studios, where he creates engaging film and video content for brands and agencies.   In this episode, we talk all things creativity in the world of healthcare and pharma.    Including -  How authenticity has disrupted the industry  How to manage timing and budgets to get the most 'bang for your buck' with video content Navigating creativity vs compliance (and why it doesn't have to be either/or)  Max's top tips fo ..read more

In this episode of The Healthcare Leaders Podcast, we're joined by Becca Evans; Freelance Insights Consultant.  Becca shares her insider knowledge on how healthcare and pharma brands can use Social Listening to supercharge their marketing campaigns.  Including:  What actually is social listening? (2:10)  How to make social listening more affordable for your healthcare brand(3:30)  How social listening can totally change your product and marketing strategy (6:49) Company's compliance responsibilities for social listening (16:00)  Combining social listening insight ..read more

In this episide of The Healthcare Leaders Podcast, we're joined by Amy Ford, Data Protection Officer and Managing Director at Kaleidoscope Consultants.    Amy has worked in data governance roles across the NHS and private sector, including major pharmaceutical copmpanies and clinical trial organisations. During our episode, Amy shares her expertise on how health and pharma organisations can keep patient data safe and secure, which leveraging the massive benefits of data sharing.    Including:  How AI is changing the game in data protection (3:40) How synthetic data se ..read more

Summary: In this episode, Lizz is joined by Inara Sihat, heads of the Account Manager team at Medico Digital.    They get down to the nitty-gritty of agency-client relationships in healthcare and pharma, exploring what makes them tick, where things can go wrong and how clients can get most bang for their buck when working with agencies.   Including:  Different strokes for different folks: Clients and agencies come in all shapes and sizes - We explore how to adapt the approach to make each unique partnership work.  Why settle for meh? It's time to address the ..read more