Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here ..read more

Currax Pharmaceuticals CEO George Hampton talks with Digital Editor Jack O'Brien about the ascendance of GLP-1 drugs and how weight loss drugs are changing the obesity narrative. Though brand names like Mounjaro, Ozempic, Zepbound and Wegovy have captured the public’s attention in recent months, Hampton says there’s a place for Currax’ Contrave medication in the pricing and access discussion. Additionally, senior reporter Lecia Bushak recaps the Biden administration’s moves this week to protect abortion rights by strengthening HIPAA. For the Trends segment, Jack and Lecia dive into Dr. Jen A ..read more

Presenting patients with high-quality, relevant information at meaningful times has significant benefits, including helping them have important provider conversations and make decisions about their health. But responsible data collection and use is critical to maintaining patients’ trust. This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To ..read more

The evolution of customer engagement across all verticals has led to significantly greater expectations of brands to understand, support, and relate to both HCPs and patients. Brands must continually understand the needs of their customers by sensing change and adapting dynamically in order to thrive. This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   T ..read more

David Traylor, managing partner and cofounder of Golden Eagle Partners, discusses the state of cannabis policy – and why he thinks a cannabis rescheduling may be imminent.  In her Policy Update, Lecia Bushak discusses Americans’ anxiety over AI in healthcare and what it means for policymakers.  Plus, Jack O’Brien provides takeaways from PHM’s two-day HealthFront and we look at whether “420” marketing has lost its mystique. Music by Sixième Son Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews ..read more

David Traylor, managing partner and co-founder of Golden Eagle Partners, discusses the state of cannabis policy – and why he thinks a cannabis rescheduling may be imminent.  In her Policy Update, Lecia Bushak discusses Americans’ anxiety over AI in healthcare and what it means for policymakers.  Plus, Jack O’Brien provides takeaways from PHM’s two-day HealthFront and we look at whether “420” marketing has lost its mystique. Music by Sixième Son Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnew ..read more

The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones. Last year video and non-linear TV usage reached 53.4% versus 36.3% the year prior. And streaming audio wasn’t quite that high but still showed a nice gain in usage, to 37.6%, compared to 27.4% in 2022. These targeted channels allow marketers to reach patients and physicians at critical junctures in the diagnosis and treatment journey. Check us out at: mmm-online.com   Follow us:  YouT ..read more

In this MM+M Fast Break, Jack O’Brien talks with Leila Bahbah, Perrigo U.S. Women's Health Brand Lead, about how birth control medication Opill partnered with the WNBA. With women’s basketball as popular as it’s ever been, Perrigo is aligning its OTC birth control brand with the WNBA on a partnership that will elevate the awareness of Opill over the course of the next few years. Check us out at: mmm-online.com Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in me ..read more

Devika Mathrani, chief marketing officer at NewYork-Presbyterian, tells Jack O’Brien how the hospital seeks to create brand activations that make health and wellness an everyday part of patients’ lives.  Lecia Bushak recaps the two presumptive presidential candidates’ healthcare goals, from drug pricing to abortion.  Plus, eclipse-related eye damage concern tops our Trends segment, along with TikTok autism patient influencers and a FIGS’ pop-up activation in Philly.  Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMne ..read more

In this MM+M Fast Break, Jack O’Brien talks with former NBA All Star and Kentucky Wildcats legend Jamal Mashburn about working with Exact Sciences on the company’s Box Out Colon Cancer campaign. He discusses his personal connection to colorectal cancer, his involvement in the awareness push and his Final Four predictions.   Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here ..read more