Three weeks ago, I had a stroke and in April, I will have heart surgery. Turns out, I have had multiple strokes and the recent one is the only one I have known about. That is the craziest sentence to say and I’m still a little in shock that it’s real! But don’t worry - I’m fine! This episode is to tell my story. Today, I was honored to be named a Top Women Business Owner in St. Louis and I used my acceptance speech to talk about my stroke and diagnosis and encourage attendees to find and foster a relationship with a primary care doctor so if a severe health crisis happens to them, they will re ..read more

We are pleased to be back to weekly episodes! Today, we introduce you to Hedy and Hopp’s 2023 Artist In Residence, Lauren Younge. As AIR, Lauren’s art will be featured on our website, podcast, social media, and more! Jenny and Lauren discuss her beginnings as a young artist, what inspires her work, how Covid changed her approach to creating, and steps that she took to take her art from a hobby to the professional level. Lauren also talks about creating an effective social media presence, including her fantastic IG content, and details on her next solo show coming up just days from now! Come se ..read more

Today Jenny welcomes Deb Nevins, EVP of Customer Strategy at Point of Care Network (POCN). POCN is a platform whose goal is to help NPs and PAs practice at the top of their medical license. They help connect them to education, mentoring, and career opportunities. This episode discusses: How NPs and PAs now make up almost one-third of all prescribing clinicians in the U.S. Preferences of communication and education for NP/PAs, compared to MDs and why it matters Tips to recruit NP/PAs, including what matters to many of them right now (tip - it’s not hiring bonuses!) Connect with Jenny: https ..read more

In today’s episode, Jenny shares her top three reasons to spend energy and resources toward submitting for awards: for recruitment, for credibility, and for ego.   ●     For recruitment. Recognition of your workplace culture can definitely help with recruiting language, both for your marketing team and for other positions that you might be helping recruitment fill, such as nursing. ●     For credibility. Winning awards that recognize your facility or a specific service line can help with patient acquisition for that facility/service line A ..read more

At-home medical equipment isn’t something new, but there is fresh innovation of remote monitoring tech that is changing the face of patient/doctor interactions. On today’s episode, Jenny welcomes one of the top innovators in this field, Bryan Potter, Head of Remote Patient Monitoring Solutions at Greater Goods, one of the leading providers of smart medical devices for remote patient monitoring. Their company was recently recognized by Forbes, for having the two top blood pressure monitoring devices on the market. Their products are a far cry from the older, confusing and cumbersome home device ..read more

In today’s episode, Jenny shares her top tips for establishing a strong and streamlined content marketing foundation, including audience strategy, production, and distribution. She starts off discussing Hedy & Hopp’s own content marketing approach, including her tips for simplified content production and how to use a “pillar content” strategy to maximize your time and effort. She then shares how a multi-channel distribution strategy can reach the right audiences in the right channels, even for complex organizations with a variety of content topics and personas. Jenny also shares tips for h ..read more

Telehealth: Finding the Human-Automation Balance On today’s episode Jenny has invited the perfect guest to discuss the past few years of telehealth and automation development, along with looking at the current and future evolution of these technologies. Lauren Howard, Telehealth Expert, Digital Health Strategist, Startup Operations and Success Executive, and CEO of ElleTwo joins the show. Both healthcare and non-healthcare companies were shifting slowly to digital and automated/tele-solutions for their customers, but when Covid arrived, the timeframe went from years to days as they scrambled t ..read more

In this week’s episode of “We Are Marketing Happy,” we explore the dynamic world of healthcare marketing and the impact of COVID-19 on physician referrals. Our host Jenny Bristow, CEO and founder of Hedy & Hopp, discusses the shifts and trends in healthcare systems' marketing strategies with Lindsey Brown, our esteemed Director of Digital Activation. Together, they delve into the nuances of referral marketing in a post-pandemic landscape, offering invaluable insights for healthcare marketers looking to enhance their referral processes and improve patient care through strategic marketing. C ..read more

Back from their final conference of the year, Jenny Bristow, Shelby Auer and Julia Pitlyk of Hedy & Hopp share their highlights from the 2023 HCIC conference in Los Angeles. They discuss various sessions and speakers, including the patient privacy masterclass with Hedy & Hopp and Cincinnati Children’s, several sessions on new marketing channels for hospitals and health systems (like TikTok!), what they learned about marketing technology stacks to enable personalized patient experiences, and ways healthcare marketers can better collaborate cross-functionally. They also speak to the impo ..read more

When you find out you have a budget that must be spent by end of your fiscal year, how should you spend it? We outline Foundation vs. Acquisition activities and the framework we use to help our clients spend the funds in a way that can help the entire fiscal budget of next year perform better.   In this week’s podcast, Jenny talks about utilizing end-of-year budget surpluses. One way is through Foundation activities, or one time projects that have a defined start and end time that set your organization up for success next year. The other are Acquisition initiatives, which help your organi ..read more