?️ Welcome to another episode of OUTCOMES, your go-to podcast for healthcare and biopharma marketing insights. In the latest OUTCOMES Podcast episode, we explore the intricate landscape of SEO for the pharma sector. Our guest, Christopher Carlson, SEO Strategist at emagineHealth, shares invaluable insights on achieving visibility while navigating the stringent compliance requirements unique to pharma. The conversation also addresses practical, technical SEO tactics vital for the pharma sector. We emphasize the importance of image alt text not only for accessibility purposes but also for embe ..read more

?️ Welcome to another episode of OUTCOMES, your go-to podcast for healthcare and biopharma marketing insights. In this episode, we're thrilled to have Kristin Carlson and Michelle Deleppo, leading digital media strategists at emagineHealth. Together, they unpack the evolving landscape of digital marketing strategies tailored specifically for the healthcare and biopharma industries. ? What's Inside: 1️⃣ Targeting Features in LinkedIn: Discover how new AI and other functionalities are revolutionizing targeting capabilities for marketers. 2️⃣ Clinical Trial Recruitment: Learn about the unique ..read more

? Episode Description: In this touching episode of OUTCOMES, we invite you to join us where personal stories not only inspire but educate. Bill Gadless, your host, welcomes Emma DeNunzio, an incredibly brave young woman and a Web Developer Associate at emagine, who shares her life-changing journey. ? A Story That Touches The Heart: Timed to align with Breast Cancer Awareness Month, Emma bravely allows us into her world, sharing the story of losing her mother to triple-negative breast cancer when Emma was merely 7 years old. Her vulnerability transforms this episode into a conversation of shar ..read more

In this next episode of OUTCOMES, Bill Gadless engages with emagine SEO Strategist, Heather Cumens, in a deep dive into the realm of SEO, particularly focusing on the resilience needed to thrive through Google's ever-evolving algorithm updates. Dive into a detailed discussion around algorithm updates and their implications on digital marketing in the healthcare and pharmaceutical sectors. Heather elucidates the intricacies of how algorithm changes impact SEO strategies, website rankings, and consequently, the traffic driven to your site. The conversation spans from the mysterious aura surroun ..read more

? Welcome to the OUTCOMES Podcast, where marketing meets healthcare and biopharma. Part 2 of this episode, "Precision Marketing for Precision Medicine: A New Era," is an in-depth conversation with David Hubbell, Director of Strategy at emagineHealth. Our focus is on the paradigm shift happening in the healthcare and biopharma sectors—personalized medicine. And trust us, it's not just about science but also how we market it. ? ? Topics Discussed: - The role of Healthcare Providers (HCPs) in personalized medicine and its multi-faceted therapies - Strategies for micro-targeting different healt ..read more

?️ Welcome to another episode of the OUTCOMES podcast, where we break down the most effective digital-first marketing strategies for healthcare and biopharma sectors. Today, we are thrilled to have David Hubbell, Director of Strategy at emagine & emagineHealth, join host and Founding Partner, Bill Gadless. ? In This Episode: We delve into the transformative role of marketing in the age of personalized medicine and cell & gene therapies. As the healthcare landscape rapidly evolves, so must our approach to marketing strategies that effectively target the right audiences and drive meanin ..read more

?️ Welcome to another episode of the OUTCOMES podcast, where we break down the most effective digital marketing strategies for healthcare and biopharma sectors. Today, we are thrilled to have Meghan Lalonde, Senior SEO Strategist at emagine & emagineHealth, join host and Founding Partner, Bill Gadless. ? In This Episode: ? The Enigma of SEO: Bill and Meghan discuss why SEO has been a mystery for many marketers and what makes it a critical component of modern marketing strategy. ? Content is King, Quality is Emperor: Discover how to boost your SEO ranking by focusing on quality content t ..read more

In this engaging episode of OUTCOMES, the conversation revolves around the increasingly vital role of AI in marketing, business operations, and various day-to-day tasks. Host Bill Gadless brings in his Co-Founder and CEO at emagine/emagineHealth, Brett Cohen, to discuss their personal experiences using AI-enabled tools. They touch on how AI is not confined to pure AI tools but extends to tools that leverage AI for enhancing functionality and efficiency. The episode highlights a dual perspective on AI tools, considering both enterprise-level applications and user-centric platforms. Bill and Bre ..read more

In this episode ?️ "A Digital-first, AI-powered Approach to Visual Storytelling in Healthcare and Pharma," host Bill Gadless sits down with Chris Lucock for an insightful discussion on the transformative landscape of digital design in healthcare and pharma. Their conversation begins with an exploration of the journey from traditional print to digital design ?, highlighting the challenges and evolution in this space over the past decade and a half. They then delve into the emergent insights as healthcare and pharma industries increasingly adopt a digital-first, data-informed approach ?. They ..read more

In "Scaling Up: Taking Your Paid Digital Media to the Next Level," host Bill Gadless chats with emagineHealth's Director of Paid Digital Media, Phill Joe,  to navigate the vast landscape of paid digital advertising in healthcare and biopharma ??. Need help convincing executives about increased digital ad spend? Phill details the importance of articulating ROI, customer lifetime value (LTV), and sharing case studies, benchmarks, and test results ??. We explore the world of advanced ad platforms including LinkedIn Ads, programmatic advertising, and native advertising platforms. They can be ..read more