When is it appropriate to build separate microsites for specific services or locations? We talked with Joshua Lott-Suchanek, a fractional CMO with nearly a decade of healthcare marketing experience, to learn the pros and cons of splitting content off of your main website ..read more

On today's episode, Bailey Daniel shares how she and her portfolio's practices are tracking phone staff performance, as well as the best way to provide effective feedback. Bailey is the Senior Manager of Lifecycle Marketing for Aesthetic Partners, an MSO company with five different brands under their portfolio.  ..read more

How effective are your marketing channels and campaigns at driving revenue? Keith Jensen is a 20-year marketing veteran working with healthcare groups. Today we discusses his methodology for reporting marketing ROI based on lifetime patient value. Join us as we dive into his tech stack and processes ..read more

Judy Kozlicki joins us to talk about hiring and retaining top talent for your practice. Judy is a management consultant with Skytale Group, and has over 17 years of experience working with aesthetics practices. We talk about her team building approach and cover some of the tools and techniques she uses to develop healthy, high-performance teams ..read more

Dallas Logan's tech stack for new patient acquisition may be the most effective that we've ever seen. So, of course we invited her to share her secrets! We discuss her mission-critical technologies, preferred communication channels, and the structure of her outreach cadences. We also briefly cover how beginners should get started without getting overwhelmed. If you're interested in the operations side of patient acquisition, you won't want to miss our discussion with Dallas ..read more

On today's episode, Danny Ketola joins us to discuss the pros and cons of private equity partnerships in healthcare. Danny has over 23 years of experience in executive management in oral surgery, and founded Flagship Specialty Partners in 2021. Previously, Danny served as CEO of Carolinas Center for Oral & Surgery from 1999 to 2021 ..read more

Chris Chomenko is the co-founder of RepeatMD, a mobile rewards app for growth-focused healthcare practices. How much marketing budget should be allocated towards existing patients versus new patient acquisition? What can healthcare practices learn from companies like Allergan, Starbucks, and United Airlines? We discuss these and more on today's episode ..read more

Terri Ross joins us to discuss the training and mindset required to maximize patient revenue from every lead and consult. Terri's perspective comes from 20 years of managing and consulting in the aesthetics space, though our discussion easily applies to any specialty healthcare vertical. Terri is President of Aesthetics for APX Powered by Engage, and is founder and CEO of Terri Ross Consulting.  ..read more

Nick Tvrdik joins us to share his expertise and success strategies for more effective patient consults. We discuss how to help the patient get the treatment they need while also increasing revenues. Nick has personally done over 8,000 patient consults within his own practices, Aria Integrative Health and Lohi Lipo Laser. He is also a public speaker, consultant with Practice Empowered, and podcast host for the Aesthetic Coaches' Quarter ..read more

How can healthcare practices convert more leads into booked appointments? In this episode we talk to Liine's co-founder Charlie Winn, who has analyzed over 100,000 new lead interactions and is an expert in both lead conversion and call staff training ..read more