In this episode, Brandon discusses the concept of "Sales Love Languages," inspired by Gary Chapman's famous book. Discover how understanding personal and team motivators can transform sales performance. Learn strategies for managers to tailor their approach and for sales reps to identify and communicate their drivers, ensuring a harmonious and productive work environment. Listen In! Thank you for listening to this episode of The Medical Sales Guide ..read more

In this episode, Brandon reveals that achieving seven-figure success requires dedication beyond typical work hours. He emphasizes the importance of improving sales skills outside of revenue-generating activities through self-improvement, practice, and mentorship. By treating sales like a professional sport and continually honing your craft, you can reach and sustain high earnings as a top performer while making a significant impact. Listen In! Thank you for listening to this episode of The Medical Sales Guide ..read more

In this episode, Brandon delves into the challenges and strategies of managing multiple daily sales meetings effectively. Learn how to optimize your schedule by clustering meetings in specific zones and employing concise, impactful pitches. Discover techniques for valuing your time, minimizing wasted efforts, and using the fear of missing out to engage prospects quickly.  Listen In! Thank you for listening to this episode of The Medical Sales Guide ..read more

In this episode, Brandon revisits a key sales concept from his early career, inspired by a recent winning streak from one of his teams. He emphasizes the importance of protecting the "sales ego" by focusing on high-quality prospects who align with your value system. By maintaining a full calendar of well-targeted meetings, sales reps can filter out time-wasters and build momentum with decisive, ideal clients. Listen In! Thank you for listening to this episode of The Medical Sales Guide ..read more

In this episode, Brandon discusses the art of selling capital equipment to small businesses by winning over the spouse, a pivotal but often overlooked influencer. He shares strategies on understanding customer profiles, disarming sales pressure, and effectively engaging spouses to secure successful deals. Listen In! Thank you for listening to this episode of The Medical Sales Guide ..read more

In this episode, Brandon discusses private equity's impact on small medical practices as well as medical aesthetic practices and how to position technology for growth and exit strategies. Listen In! Thank you for listening to this episode of The Medical Sales Guide ..read more

In this episode, Brandon discusses how challenging times push people back to their standards rather than goals. He emphasizes the importance of setting high standards based on your identity to achieve success consistently. He offers strategies to redefine identity, break self-limiting beliefs, upgrade environments, and operate with future intentions to elevate your standards and reshape your life. Listen In! Thank you for listening to this episode of The Medical Sales Guide ..read more

In this episode, Brandon discusses navigating competitive sales scenarios. He emphasizes staying calm to avoid appearing needy or defensive. Understanding competition, setting traps, utilizing resources, and maintaining an abundance mindset are keys to success in sales. Listen In! Thank you for listening to this episode of The Medical Sales Guide ..read more

In this episode, Brandon delves into the crucial interplay of desire and discipline in achieving career goals. Emphasizing the need to know your personal "why," he explores the balance between motivation and consistent effort, offering actionable steps to align habits with objectives. The key takeaway: don't negotiate with yourself, reshape your identity through consistent, focused actions, and elevate your sense of worthiness for success. Listen In! Thank you for listening to this episode of The Medical Sales Guide ..read more

In this episode, Brandon discusses the unique opportunities for buyers in Q1, emphasizing the importance of rebuilding and targeting new prospects. He explores the dynamics of tax season, advising sellers to understand buyers' concerns and capitalize on the surge in discretionary income. Brandon underscores the benefits for buyers in implementing changes early in the year, citing motivation, staff engagement, and long-term practice growth. Listen In! Thank you for listening to this episode of The Medical Sales Guide ..read more