The skincare industry has seen some serious shifts lately, with brands prioritising their values more and more. Among these brands, Drunk Elephant is leading the charge. The brand has managed to successfully strike a chord with the Gen Alpha demographic and it’s not hard to see why. Their marketing game is point, their branding is fresh and funky and their products speak for themselves.  In this article, I go deep into what makes Drunk Elephant thrive in such a competitive market. From their killer marketing strategies to their unwavering commitment to quality, I’ll uncover the secrets be ..read more

What Is A Virtual Assistant? Virtual Assistants, often referred to as VAs are independent contractors who handle a wide range of tasks for businesses, without ever stepping foot in the office. This reduces the need for office space and equipment.  Whether you need someone to handle your emails, schedule your appointments, or even create engaging content for your website, there’s a virtual assistant out there for everything.  Traditionally, businesses would hire more staff just to handle these office-oriented tasks, which was costing businesses a tonne. Especially when they only neede ..read more

Understanding Aesthetics Marketing: Aesthetic marketing requires the perfect mix of creativity and precision. Especially in the beauty and cosmetic enhancements industry, how you present your services or products can make or break customer decisions. A key aspect of marketing in this niche is to show how your treatments can completely transform someone’s look and confidence. You’re not just selling a product; you’re offering a complete transformation for your clients. And when clinics nail that message, they can stand out in a crowded market, make their mark, and draw in those eager customers ..read more

Marketing fails happen all the time. Whether it’s a typo on a social media caption or forgetting to add a section to a new blog post. These are small just small mistakes with easy fixes. However, some marketing fails can turn into full-blown PR crises. From insensitive ad campaigns to “WTF were they thinking” moments, these mishaps can be extremely detrimental to a brand. The reason why so many marketing campaigns fail is due to a number of reasons. Lack of market research, poor execution, bad timing, just to name a few. Making these mistakes can ruin a brand’s reputation and one wrong move ca ..read more

As a Marketer, you probably find yourself juggling a bunch of tasks at once. Between crafting killer campaigns, analysing data, and staying on top of trends, staying organized is the name of the game. With so much on our plates and only 24 hours in a day (seriously, can we get a few extra hours, please?), finding ways shortcuts to save time is essential. Thankfully, Google Chrome offer a wide range of marketing Chrome extensions to help you work smarter, not harder. With these tools in your arsenal, you’re able to speed up your day while also streamlining your marketing efforts. However ..read more

With the introduction of social media and its heavy influence on consumer behaviour, it has completely flipped the script on marketing strategies. Gone are the days of print ads, TV commercials, and direct mail. Social media is now the new “it girl”. Platforms like Facebook, Instagram, and LinkedIn have brought about a new era of marketing, giving businesses a whole new way to reach their audience. So, why is social media such a big thing in marketing? Well, first and foremost, it brings about that real-time engagement customers have been waiting for quite some time. Unlike static print ads or ..read more

Minimalist web design has become popular in recent years, and it’s not hard to see why. Many brands are ditching the over-the-top designs that overwhelm users in favour of a sleek and clean look. These designs feel like a breath of fresh air and users are loving it.  This new design trend goes beyond just aesthetics. It’s also about getting rid of the unnecessary clutter to reveal the content that truly matters. This helps create websites that are not only visually appealing but also easy to navigate. We all know the saying “Less is more” and minimalist web design helps you achieve just t ..read more

When it comes to discussions about SEO, Google takes centre stage in most conversations. Many marketers and businesses are hungry for that top spot in Google search engine results pages (SERPs), often forgetting about its fellow runner-up, Bing! While it doesn’t come close to the search engine giant, Google, users have been showing Bing its fair share of love since its launch in 2009. While Google has been the go-to search engine for many internet users, it’s important to not overlook the importance of Bing SEO. Ignoring Bing in your SEO strategy could mean missing out on some serious traffic ..read more

What is Google PageSpeed Insights? When competing head-to-head with other websites for the attention of your audience, ensuring your website delivers a seamless user experience is critical. Users expect your website to load quickly, and slow load times can be a huge turn-off for visitors. It not only impacts how your users feel towards your website, but it also impacts your site’s visibility on search engines, potentially tanking your conversion rates. From an SEO perspective, Google is less likely to promote web pages that take too long to load. This lowers your visibility and hurts your chan ..read more

Marketing is important for any business, and having a budget to support your marketing strategies is even more important. Whether your business uses traditional marketing methods, keeps up with the latest trends, or has a unique formula, one thing’s for sure – more of that budget is likely heading towards digital marketing every year.  Businesses have started to recognise the power of digital marketing, and they’re not just dabbling into it, they’re diving headfirst into the game. Staying ahead of the curve is the secret to staying relevant. However, for small businesses and startups, inv ..read more