We set out to explore the middle ground between N/A and the big, boozy imperials and extra-hopped beers that helped make American craft beer famous, and figure out if it offered any clues as to where non-alcoholic beer could be headed. While IPAs and the like aren’t going anywhere, in the traditional brewing world there’s undoubtedly been a movement toward lower gravity lagers, pilsners, English ales and related styles that dare to come in at 5% ABV or lower, at least inching a bit closer to their under .5% counterparts.  We start our episode sitting down with the creator of Duluth, Georg ..read more

In our first N/A beer notebook episode, we're joined by Myles Faulkner of The Modern Substitute, an informative newsletter featuring weekly recommendations of N/A beers, wines and spirits. In this episode Myles and I talk about the rising non-alcoholic scene in the Pacific Northwest, expansions with Partake Brewing and Kit NA Brewing, a quick dive into what we're drinking, and lastly, with both of us being fans of the beautiful game, we end with a discussion around the parallels between the growth of N/A and the game of soccer in the U.S.  ..read more

While thus far the non-alcoholic brewing space has been dominated by Big Beer, Athletic Brewing, and dozens of other N/A-only brewers, the N/A movement is now showing up in local breweries around the country. In this episode we chat with our friend Tyler McMahon of Reducaholic on what's happening in this important part of the category, which breweries are already leading, what may be holding back others from jumping in, and why all of this is so important to the category's long-term growth ..read more

In our first-ever N/ATION road trip, we headed to the mountain mecca of craft beer in the east, Asheville, North Carolina. In this two-part episode we first chatted with Jason Pedrick, owner of NoLo, Asheville's non-alcoholic bottle shop that was the first of its kind to open in the Southeast in 2021. In our conversation Jason gave us his perspective on the N/A movement in the city, where bottle shops like his may fit into future growth in the category, and what participation he'd love to see from the craft beer community locally. In the second-part of our episode we sat down with Doug Reiser ..read more

In our inaugural episode we sit down with Atmosphere Brewery's Jonathan Zimmerman, known in some circles as Johnny Atmosphere, who shares his founder story around why he decided to launch a 0.0% ABV N/A beer brand in partnership with a 400 year-old German brewery, and how a silver sequin jacket and hat have become the perfect accessories to making the category more approachable. He also shares his thoughts on the various types of consumers he meets at Atmosphere sampling events, and what influence the European approach to drinking culture might have on the U.S. as the space continues to evolve ..read more