Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. In this blog, you’ll learn the best practices to improve video ad performance and how to make the most out of them. What Is Video Advertising? Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad format ..read more

Share Tweet Share From home savings schemes to big investment analyses, you have been providing users with stellar financial advice.  Now, it’s time to capitalize on it. In this blog, you’ll find top monetization strategies for finance publishers like you to maximize revenue. So, let’s dive in: Best Monetization Strategies for Finance Publishers Direct Deals Advertising revenue from the internet is the most promising source for website or app visits. With valuable impressions, clicks, and conversions, publishers earn abundant revenue. Direct deal is one of the most promising parts of it ..read more

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? No! Right? That is the same issue with your users.  Banner ads are traditional ad formats. They are non-intrusive and ingrained largely in the digital landscape, becoming unnoticed like trees you pass on your road trip. Therefore, the phenomenon called banner blindness was born. It is an unspoken problem dealt with by both publishers and advertisers. Banner blindness has been here for a long time. The happy news is that you can reduce it with the correct optimization measures. This blog curate ..read more

Share Tweet Share Change is inevitable in the adtech industry! Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Hence, a new metric called attention came to the marketer’s rescue.  Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.  As media buyers are increasingly prioritizing “attention” to choose ad inventories, the publishers have a new landscape to deal with.&nbs ..read more

Share Tweet Share Significant changes are not new to the advertising industry! Five years ago, publishers earned money from ads just by showing it. No one cared if it was seen or not. But now it matters. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. Therefore, the new pricing model called vCPM came into the picture. It is indeed important for publishers to have a full understanding of it. This article is a detailed guide to vCPM. It will help you understand why you should care about it, provide a reality check on the metric’s reliab ..read more

Share Tweet Share Significant changes are not new to the advertising industry! Five years ago, publishers earned money from ads just by showing it. No one cared if it was seen or not. But now it matters. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. Therefore, the new pricing model called vCPM came into the picture. It is indeed important for publishers to have a full understanding of it. This article is a detailed guide to vCPM. It will help you understand why you should care about it, provide a reality check on the metric’s reliab ..read more

Share Tweet Share Rise in ad blocker usage rate, loss in revenue! It is a love-hate relationship, and publishers and advertisers equally suffer.  Are you one among them? Then you are in the right place. The rise in the adoption of ad blockers cost publishers $12 billion in 2020. The rate of revenue loss is $3 billion per year. According to Backlinko, 47% of internet users used ad blockers in 2023. These are not easy numbers to cross. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. As a publisher, th ..read more

Share Tweet Share Are you facing increased page loading time with your header bidding setup?  Looking for tested strategies to cut it down? Well, then, you are just on the right page. Implementing header bidding has several benefits for publishers, but it also has its own set of drawbacks. Page latency is the notable one among them, impacting revenue to a greater extreme. The best-ever tactics that are tried-and-true to reduce page latency are listed in this handbook. Continue reading to find out more. What Is Header Bidding Script? Header bidding script, also called header bidding wrappe ..read more

Share Tweet Share Transparency and complexity are the two mystic forces surrounding adtech! Unlocking the full potential of header bidding by crossing the complex integration and setup is a tough task for many publishers.  Google Ad Manager (GAM) just got a solution for this – header bidding trafficking.  In this extensive guide, we have covered everything about header bidding trafficking. How it works, how you can enable it, and all the protections you can levy to improve your ad performance and targeting.  So, read on to learn more about it.  What Is Header Bidding Traffi ..read more

Share Tweet Share Publishers work with all they have to increase the speed of their website. Every page and all elements are checked and optimized, ensuring readers can access the desired page with just one click and in time lesser than a second.  If you are an ad publisher, ads become one of the many elements you will need to take care of for your page speed and happy users. Above that,  ad load speed is also interlocked with your ad revenue. Faster ads get more views, clicks, and conversions, leading to higher ad revenue. On the other hand, advertisers get high ROI out of their cam ..read more