In this final season 1 episode of Consumer Connections, Faisal Khan & Dr. James delve into the world of influencer marketing in the Arab world with Sabine Khoury, Head of the Influence Department at Sila.  Together, they explore the evolution of influencer marketing over the past five years, the challenges faced by marketers, measuring ROI, selecting the right channels, and the integration of influencer marketing into overall marketing strategies. Gain valuable insights from Sabine's extensive experience and discover the blueprint for triumphing in influencer marketing in the digital ..read more

Join Faisal Khan & Dr. James Piecowye in this insightful podcast episode as they delve into the world of marketing with Roxana Nicolescu, the VP of Brand Marketing at Wego, the premier travel app in the Middle East and North Africa. With her extensive experience in marketing, social media, and corporate communication, Roxana shares her valuable insights on how marketing strategies have evolved in the wake of the COVID-19 pandemic. Join us as we uncover key takeaways from Roxana's experiences and learn how businesses can adapt their marketing strategies to thrive in a post-COVID world. Whet ..read more

In this enlightening podcast series, join Faisal Khan & Dr. James Piecowye as they dive into the world of consumer intelligence and the transformative role of AI with Rafik El Noumeir, VP of Insights and Analytics at PepsiCo.  Explore the democratisation of data and insights within PepsiCo, empowering teams to make informed decisions. Gain insights into the future of AI in research and insights, envisioning a world of personalised experiences driven by data. Don't miss out on this engaging exploration of AI and its impact on consumer connections ..read more

Join Faisal Khan & Dr. James Piecowye, in this insightful podcast episode as Ruchika Kalra, a seasoned marketing professional, shares her experiences and perspectives on the dynamic world of marketing in the Middle East and how it is different from the rest of the world. From her deep-rooted connection to the region and understanding of local and regional dynamics, Ruchika sheds light on the influence of the Middle East on her work beyond its borders. Discover the nuances, challenges, and opportunities that lie within the realm of marketing in the Middle East. Tune in to this engaging podc ..read more

In this engaging podcast episode, Faisal Khan and Dr. James Piecowye, delve into a fascinating interview with Ankesh Agarwal, a renowned CX expert and Director - Customer Experience at Majid Al Futtaim. Join us as we explore Ankesh's transition from insights to CX, the exciting changes in the discipline, and the crucial role of data in making informed CX decisions. Discover how CX has evolved from studying customer satisfaction to becoming a vital differentiator for brands in a competitive marketplace. If you're eager to uncover the secrets behind successful CX initiatives and how data-driven ..read more

In our latest episode, Faisal Khan and Dr. James Piecowye had the privilege of hosting Shyam Sunder, a marketing guru with over 25 years of experience and currently the Vice President Marketing TBO.com who shared invaluable insights that will transform the way you approach marketing. From FMCG to real estate, retail banking to travel, Shyam’s vast career has exposed him to various contexts and marketing challenges. Now, he's here to reveal the interconnectedness of marketing principles and the importance of adapting to evolving audience behaviors and mediums. This episode is a goldmine of know ..read more

In this exciting podcast, Faisal Khan, Dr. James Piecowye and Dina Al Sabbagh, Marketing Insights Lead at Snapchat, dive into the fascinating world of Snapchat and unravel the secrets behind its triumph.  From its personalized approach to its groundbreaking augmented reality (AR) features, Snapchat has revolutionized social media in the Arab world.  Join us as we explore the strategies and insights that have propelled Snapchat to the forefront of the Arab market. Discover how this platform has become a hub for meaningful connections, where traditions are cherished, and stories are sh ..read more

Faisal Khan and Dr. James Piecowye had the pleasure of hosting an engaging and thought-provoking discussion on the "Now, New, and Next of Digital Marketing in the GCC" with the brilliant Ghida Batal, Digital Marketing Head of ‘The Barn’, the in-house creative digital marketing agency of Arla.  They dove deep into the rapidly evolving digital landscape, exploring the incredible opportunities and challenges it presents. Ghida shared invaluable insights on the power of influencer marketing and how it has reshaped the marketing game in the GCC region. They also delved into the pivotal role of ..read more

We're thrilled to introduce the teaser of the Consumer Connections podcast hosted by Faisal Khan and Dr. James Piecowye, powered by Sila. Immerse yourself in captivating conversations on the marketing landscape in the Arab region, featuring marketing leaders as guests with their strategic perspectives on the Arab world. Get ready ..read more