Growing up, we have all had our fair share of joy in building Legos with our siblings and friends. This iconic fun game has been around for almost a century now. But little do we know that apart from bringing smiles to the faces of millions of children, the company behind LEGO has also made significant contributions to society.   In this blog from our #BeyondProfit series, we’ll be exploring the hidden side of the LEGO Group and the beacon of positive change this brand has been carrying for years and years.  So, are you ready? Good! Let's get started without wasting another ..read more

You aim to earn money from your big social media following. But how do you change comments, shares, and likes into actual cash? This post offers affiliate marketing tactics for making money off of a sizable social media following, with an emphasis on product promotion, brand partnerships, and sales tracking. The Power of Social Media Influence: Leveraging Your Following Building Trust and Authority You may use affiliate marketing to monetize your social media channels as an expert and influencer in your niche. You may earn commissions by recommending relevant products and services. But in o ..read more

Marketers need to think about how their company affects the environment and society, and how it's run because more customers like brands that are good for the planet. This article gives ideas for putting corporate responsibility into marketing, like checking how your company does in ESG, making goals, and being open about what you're doing. When you do these things, you make customers trust you more and stick with your brand, which helps you grow. Now, it's really important for marketers to embrace ESG, moving beyond greenwashing, so you can grow the right way. Understanding ESG and Its Imp ..read more

A couple of weeks ago, Meta launched its AI assistant tool, Meta AI, across all its platforms (i.e., Facebook, Messenger, WhatsApp, and Instagram) in its biggest push to make AI a core feature of all its apps, This can be seen as Meta’s response to OpenAI’s ChatGPT, Google’s Gemini, and Microsoft’s Bing AI. Apart from the U.S., the AI assistant tool has been unveiled in more than a dozen countries including Australia, Canada, Ghana, Jamaica, Malawi, New Zealand, Nigeria, Pakistan, Singapore, South Africa, Uganda, Zambia, and Zimbabwe.  But in an AI chatbot market that’s already heavily ..read more

Digital marketers must carefully analyze, consider, and weigh competitive, analytical, and creative viewpoints while doing keyword research. This strategy steers content development increases traffic and conversions and assists in identifying high-value keywords and phrases. Achieving successful keyword research requires accepting these viewpoints. So, let's start with three keyword perspectives to help you gain better insight. The Buyer Perspective - Understanding Searcher Intent You must look at the keywords from the viewpoint of the buyer to maximize your keyword research. Step into the sh ..read more

Social media management for your business may be time-consuming, but it is indeed critical and effective. New AI apps offer innovative solutions that can greatly improve your social media efficiency. We'll explore the top new AI apps assisting marketers with streamlining content curation, scheduling, analytics, and more. Say goodbye to social media fatigue and wasted hours with the right AI approach. The Challenges of Manual Social Media Management Lack of time With hours of work required for posting, interacting with followers, and trend analysis every day, manual social media management i ..read more

AI-powered personalization is predicted to completely transform consumer experiences in 2024, increasing engagement, contentment, and brand loyalty. It is imperative for digital marketers to comprehend the present state of this technology and anticipate its future trajectory, implementing practical strategies to get ready for individualized interactions. The Evolution of AI-Powered Personalization Data Explosion According to IDC, over 163 zettabytes of data will be generated globally by 2025. Thus, marketers will have access to previously unavailable consumer data and behaviour. From ..read more

In the busy digital world of today, it requires more than just consistently publishing emails and blog posts to stand out. This post emphasizes the significance of delivering engaging content to boost conversions and differentiate oneself in the digital landscape by offering affiliate marketers research-backed strategies for producing captivating content that connects with readers, draws in and keeps customers, and expands their business. Understanding Your Audience and Their Needs Demographics Look at factors like age, location, gender, and income level. For example, your audience may be w ..read more

Hi folks, we are back with our weekly edition of China’s Digital Digest, wherein we bring you weekly updates on China’s digital space. The report takes a quick glance at China’s complex and rapidly evolving social media landscape by providing updates on the latest happenings across the social media industry. Here are the major highlights of the report. 1. Apple Removes Meta’s WhatsApp and Threads Services From China App Store https://www.reuters.com/technology/apple-removes-whatsapp-threads-china-app-store-wsj-reports-2024-04-19/ Apple has removed two of Meta Platforms’ popular apps, messag ..read more

You awaken to yet another day of poring over spreadsheets and data. Attempting to decipher the outcomes of your most recent link-building effort. Extracting insights from the data is like trying to find a needle in a haystack. Utilizing link-building data more intelligently must be possible to boost organic development. This article will discuss how machine learning may help you find high-value opportunities and uncover hidden insights in your link-building efforts. Let's dig right in; the future of sensitive organic growth is now here. Understanding Link Building in the Age of Machine Lear ..read more