On Episode #25 of the Performance Marketing Spotlight, host Marshall Nyman welcomes Jackie Goldstein, the VP of Commerce at the New York Post. Jackie brings over a decade of experience in the commerce space at publishers, and she's here to share her journey with us. From her early days interning and growing through the ranks at Curb Network to playing a pivotal role during the acquisition by Vox Media, Jackie has seen it all. Tune in as she delves into how she carved out invaluable opportunities in podcasting and commerce, propelled initiatives into seven-figure successes, and made the leap to ..read more

Joining Marshall this week is Meg Kernahan, Senior Manager of Commerce Partnerships at the esteemed Condé Nast. Meg brings nearly a decade of experience in performance marketing, and she's here to share her journey from a traditional sales role to becoming a pivotal figure at one of the world's leading media companies. From her early days navigating paid social channels to spearheading affiliate programs and now, strategizing commerce partnerships for globally recognized brands like Vogue, Wired, and GQ, Meg's insights are a treasure trove for anyone looking to understand the ins and outs of a ..read more

In this episode of The Performance Marketing Spotlight,  Marshall  sits down with Jeremy Aaronson, Chief Revenue Officer at Upsellit, for an insightful conversation about his extensive experience in the performance marketing industry. Jeremy shares his journey from internet marketing in the late '90s to the evolution of his career at Upsellit, highlighting the company's shift towards conversion optimization. Tune in to hear Jeremy's perspective on challenges faced by nontraditional publishers and his excitement about participating in upcoming industry events. Plus, don't miss his val ..read more

In this episode of The Performance Marketing Spotlight,  Marshall  sits down with Jordan Carter, affiliate marketing manager at Shark Ninja, to delve into his deep experience in the performance marketing space. Jordan takes the audience through his journey from lead generation and e-commerce to working with DTC brands and publishers. He shares insights into bridging the gap between PR and affiliate marketing and discusses the impactful nature of the performance marketing industry. Jordan's valuable experiences and strategies provide a comprehensive view of the challenges and successe ..read more

In this episode of Performance Marketing Spotlight, our host Marshall Nyman sits down with Vikki Danielson, the Director of Growth and Partnerships at TV Scientific. Vikki shares her journey from her start in e-learning software to her time at CJ and then her sabbatical around the world. She discusses her role at TV Scientific and sheds light on the challenges and opportunities in the performance marketing industry. Tune in to hear Vikki's insights on working with TV Scientific as a publisher and her take on the evolving landscape of affiliate and performance marketing. A dynamic discussion wi ..read more

In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Yonatan Dotan, VP of Channel Partnerships at Impact. Yonatan shares his journey in the performance marketing space, from his music management days to the founding of Affluent, an analytics platform for affiliate marketing. The discussion delves into the challenges and opportunities in the industry, the acquisition of Affluent by Impact, and Yonatan's various roles at Impact. From the evolution of performance marketing to predictions for the future, Yonatan offers unique insights. Tune in as he provides exper ..read more

In episode #18 of Performance Marketing Spotlight, host Marshall Nyman welcomes Laurie Cutts, the head of agency partnerships at Everflow, to share her extensive experience in the performance marketing space. Laurie brings in-depth insights into her 20-year career in digital marketing, detailing her work with companies such as AOL, Lycos, and Nanigans, and her current role at Everflow. She discusses the challenges and opportunities in the affiliate marketing industry, debunking misconceptions and offering predictions for the future. Tune in to gain valuable knowledge about affiliate marketing ..read more

In this episode of the Performance Marketing Spotlight, host Marshall Nyman interviews Hunter Capobianco, the director of business development and partnerships at CNN. Hunter shares his journey of getting started in affiliate marketing after college and his experiences at CJ Affiliate before moving to CNN. He discusses the unique offerings of CNN underscored, CNN coupons, and the challenges faced by publishers in the performance marketing industry. Hunter also gives insights into what brands and agencies should consider when introducing a product to the CNN team and shares his favorite parts o ..read more

In Episode #14,  we dive into the world of performance marketing podcasting with consultant  and fellow affiliate marketing podcaster, Dustin Howes. In this episode, host Marshall Nyman sits down with Dustin to uncover his journey in the performance marketing space. Dustin shares his experiences starting from his background in affiliate marketing to becoming an entrepreneur and hosting the "Affiliate Nerd Out" podcast. They discuss the evolution of the industry, the challenges, and the community aspect that sets performance marketing apart. Tune in to hear Dustin's insights and learn ..read more

In this episode, our host Marshall Nyman sits down with Tara McCommons, Vice President of Sales and Marketing at Link Connector. Tara shares her journey in the industry, starting from her initial introduction to affiliate marketing to her extensive experience working with Link Connector for close to two decades. She sheds light on Link Connector's unique approach to affiliate marketing, its niche focus, and cutting-edge technologies. Tara also shares her involvement with the Performance Marketing Association and her predictions for the future of performance marketing. Join us as we dive into t ..read more