In this insightful episode of On Camera On Brand, host Rob Ruscher engages with Andy Kelemen from Dessert Before Dinner to demystify the often opaque topic of video production costs. They dive into why companies and production teams struggle with budget transparency. Andy shares his expertise on the intricacies of budgeting, emphasizing the need for openness in the industry. Andy and Rob explore the dynamics between clients and production teams. They discuss how goals and clarity impact budgeting. The conversation highlights the importance of understanding the 'why' behind budget allocations ..read more

​​In the latest episode of On Camera On Brand, host Rob Ruscher sits down with Rachel Cossar, the dynamic CEO and co-founder of Virtual Sapiens. Rachel dives into the pivotal role of body language in video communication, emphasizing its unique position as the sole digital channel where nonverbal cues significantly shape perceptions.  Transitioning from her intriguing background as a professional ballet dancer, Rachel shares her journey into the tech marketing realm. She highlights the consistent theme of communication, particularly nonverbal, that has threaded her career from ballet stag ..read more

In this episode of On Camera On Brand, host Rob Ruscher sits down with Dan Keldsen from Plexicam to dive into the evolving world of podcasting and personal branding. He shares his personal journey, transitioning from aspirations of being a professional musician to becoming a prominent figure in the podcasting realm. The conversation shifts to the significance of video in today's digital landscape. Dan likens a well-set video background to wearing a "virtual suit," underscoring the importance of presenting oneself professionally on camera. He touches on the challenges and rewards of video podc ..read more

In the latest episode of On Camera On Brand, host Rob Ruscher dives into the world of audio repurposing with Greg Wasserman, the dynamic head of production and growth at CastMagic. They kick off the conversation by exploring the inception of CastMagic. Born out of a need to simplify the podcasting process, the software has evolved to become an essential tool for not just podcasters, but coaches, business professionals, and content creators. Greg shares the unique features of CastMagic, emphasizing its dual capabilities: offering preloaded outputs for quick content generation and allowing for ..read more

In this episode of On Camera On Brand, host Rob Ruscher sits down with Darren Lee from Voics. Darren dives deep into the significance of retention as a pivotal metric for content creators. He shares a revelation about how skipping podcast intros drastically improved his content's retention rate, challenging conventional podcasting norms. Darren's podcasting journey is a testament to perseverance and continuous growth. He candidly discusses the challenges he faced, emphasizing the importance of consistent improvement over chasing perfection. His approach to content creation is rooted in the be ..read more

In this episode of On Camera On Brand, Rob Ruscher sits down with Justin Simon from Justin Simon Consulting. They dive into the evolving landscape of content strategy, with Justin emphasizing the "Distribution First" approach. This method challenges traditional content strategies, which often leave distribution as an afterthought. Instead, Justin advocates for prioritizing distribution from the outset, ensuring content reaches its intended audience effectively. Justin also touches on the significance of repurposing content. By transforming a single piece of content into various formats, brand ..read more

In this episode of On Camera On Brand, host Rob Ruscher sits down with Stephen G Pope, Founder and CEO of SGP Labs. They get into the creation of database and content systems in Airtable, a tool that streamlines the entire content process, from photos and videos to text and social media posting. Stephen shares his journey, from his first on-camera experience to building his business. He discusses the importance of effective marketing, the role of calls to action, and the challenges of keeping track of all the moving parts of a content strategy. Stephen also touches on the value of community an ..read more

In this episode of On Camera On Brand, host Rob Ruscher sits down with Josef Newton from Sway. They delve into the world of B2B video content, discussing the growing importance of this medium in the business landscape. Josef shares his journey from being a freelance creator to co-founding Sway, a company that helps businesses create and repurpose video content for their social platforms. The conversation takes a deeper dive into the concept of content repurposing, a hot topic in the digital content sphere. Josef emphasizes the value of repurposing long-form content like podcasts into bite-siz ..read more

In this On Camera On Brand episode, host Rob Ruscher sits down with Tristan Pelligrino, Co-Founder of Motion. They delve into the intricacies of podcast production, focusing on the importance of sound quality, especially in dynamic environments like trade shows or events.  Tristan shares valuable insights on how to maintain audio consistency, suggesting the use of wireless lav mics for their versatility and convenience. The conversation then shifts to the visual aspects of podcasting. Tristan and Rob discuss the importance of lighting in creating a visually appealing podcast. They highli ..read more

In this episode of On Camera On Brand, host Rob Ruscher sits down with Chris Jurchak from Chris Jurchak Designs. They delve into the heart of design, emphasizing the importance of thoughtful decisions and the ability to defend them to clients. The conversation explores the intersection of art and service in the design industry. They discuss the significance of early involvement in projects, understanding client pain points, and the value of communication in shaping a vision. The duo also highlights the importance of professionalism and passion in the design process. Lastly, they touch on the ..read more