We were honored to present at Airtasker's Craft Week in March 2024, a dedicated week aimed at collective learning and upskilling across the entire organisation. It was an opportunity for us to share insights on the blueprint for effective data analytics. The DNA of a Data Analyst Every successful data analytics initiative starts with the right people. We delved into the essential traits that define the DNA of a data analyst – from commercial acumen and critical thinking to technical proficiency and effective communication skills. At EdgeRed, we recognise that data analysis goes beyond numb ..read more

If you caught a glimpse of our EdgeStyle Announcement from yesterday, gotcha – April Fool's! Rest assured, we remain your trusted data analytics experts, tirelessly working behind the scenes to crunch numbers, not catwalks. Exciting announcement We do have an exciting announcement to make, though – a crescendo of drum rolls, if you please... our brand-new Melbourne Office!  This strategic move is set to bolster our presence and enhance the support we offer to our Melbourne-based clients. It marks a significant step in EdgeRed’s journey as we continue to expand our capabilities ..read more

Company Update: 01 April 2024 Today marks a significant milestone as we announce our bold entrance into the vibrant realm of fashion. With a sense of excitement and purpose, we're upgrading our keyboards and spreadsheets for sewing kits and design sketches. Introducing EdgeStyle Our new fashion brand, EdgeStyle embodies our commitment to excellence, blending our data-driven philosophy with impeccable precision and attention to detail. With some data analysts embracing the behind-the-scenes roles as designers and photographers, we've discovered a few who have seamlessly transitioned from dat ..read more

At EdgeRed, we're no strangers to diving deep into datasets, and we understand the pivotal role that ELT (Extract, Load, Transform) tools play in shaping insightful analytics. Let's dive into our toolbox and dissect the essentials that drive our success. Decoding ETL vs ELT, what's the difference? ETL (Extract, Transform, Load) versus ELT (Extract, Load, Transform) – it's more than just rearranging the alphabet! While ETL follows a traditional path of extracting, transforming, and then loading data, ELT flips the script by loading raw data straight into the warehouse before transforming it. T ..read more

What is Power BI, and How Is It Used in Data Analysis? Power BI is a suite of business analytics tools that deliver insights throughout your organisation. Here at EdgeRed, we're all about turning complex data into clear, actionable insights. A powerhouse tool that is often used by our clients is ,,Power BI. It's more than just a reporting tool; it's a comprehensive business analytics solution that helps us - and our clients - stay ahead of the curve. What Does Power Query Do for Power BI? Imagine spending less time wrestling with data and more time gleaning insights. That’s where Power Query s ..read more

In the dynamic landscape of data utilisation, EdgeRed embarked on a transformative journey with Circular Economy Systems (CES) to revamp their data architecture. The goal? To empower CES with sharper insights for informed decision-making while enhancing their reporting capabilities. 1. Context and Background EdgeRed's collaboration with CES aimed to modernise their data infrastructure, fostering advanced reporting and strategic decision-making. Key initiatives included uplifting existing reports, developing a centralised data model, implementing an end-to-end data pipeline, as well as applyin ..read more

Today, we’re diving into the captivating world of Generative AI and its implications for data analysts like us at EdgeRed. Let’s unravel the intricacies of this technology and explore its potential and limitations. What is Generative AI? Generative AI refers to a subset of artificial intelligence technologies that can generate new content. It leverages machine learning models, specifically generative models, to produce data that is similar to, but not exactly the same as, the data it was trained on. This can include text, images, music, and more. The AI learns the underlying patterns and dist ..read more

1. Context and Background In a collaboration with Woolworths, one of Australia's leading supermarket chains, EdgeRed was engaged to enhance the analytics capabilities within the Metro team. Focused on urban customers and smaller store formats, Woolworths Metro aimed to optimise operational and financial efficiency through data analytics. EdgeRed's task was to conduct analysis and develop analytical tools and dashboards which could be used to streamline operations and support strategic decision-making across the Metro division. 2. Introduction to Woolworths Metro Woolworths Metro is a subdivisi ..read more

1. Context and Background EdgeRed was engaged by Macsim Fastening Systems to address challenges related to data accuracy within their extensive customer database. With operations spanning Australia and New Zealand, Macsim required a dependable dataset to support their sales, logistics, finance, and marketing functions effectively. 2. Introduction to Macsim Macsim, a prominent supplier in the construction industry, has long been a cornerstone in Australia, offering a diverse array of fastening supplies to businesses nationwide. Renowned for their commitment to quality and reliability, Macsim ai ..read more

As a fast-growing boutique consultancy, EdgeRed understands the challenges of managing employee expenses and coordinating company events. That's why we've strategically partnered with our friends at Volopay to streamline our financial processes and alleviate administrative burdens. What is Volopay Volopay presents a comprehensive financial management platform, offering us a suite of tools designed to handle all aspects of business spending seamlessly. Among these tools, Volopay's corporate cards have become indispensable to EdgeRed's operations. Why do we love it? At EdgeRed, we're selective ..read more