Today, Lori is diving into the world of SEO – specifically, a concept called domain authority (DA).  Many photographers and small business owners hear this term thrown around, but what exactly is it, and why should you care?  There’s no magic bullet, but Lori shares some key strategies in today's episode! Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.com IG: @loripickens ..read more

Today's episode is all about maximizing your spring season as a busy photographer! It helps me keep a big-picture focus on not only what’s urgent, but what matters. And the time spent on this reflection is always time well spent. (Specifically, it helps me celebrate my wins and feel gratitude for the impact I’ve made. But it forces me to prioritize what’s on my plate so I don’t overbook myself.) I know it's going to help you, too! Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.com IG: @l ..read more

In today's episode, we're going to talk about three common branding mistakes that photographers often make and how you can fix them - or avoid them in the first place.  Your brand is more than just a fancy logo or a sleek website. It's the essence of who you are as a photographer, the experience you offer, and the emotions you evoke in your clients. Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.com IG: @loripickens ..read more

In today's episode, Lori explores how Atomic Habits can help you break down those goals into manageable habits and transform your photography business.  Lori talks about merging two powerful forces: the art of photography and the science of habit formation with tips from the bestselling book, Atomic Habits by James Clear.  Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.com IG: @loripickens ..read more

In today's episode, Lori dives into the top three updates every photographer and creative business owner needs to make in the new year to keep your site up to date, fresh from an SEO perspective, make sure it’s attracting new clients and ensuring it works properly. Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.com IG: @loripickens ..read more

In today's episode, Lori talks about the different options for studio spaces, including having a studio at home, renting a space, or having a dedicated space outside the home. She also covers topics such as location, lighting, backdrops, props, and furniture. She shares her own experiences with all three scenarios and offers advice on planning and budgeting for a studio. Ready for a comprehensive guide for turning a passion for photography into a reality by setting up a professional studio?! Let's dive in! Be sure to follow this podcast to be notified when new episodes are available and leave ..read more

In this episode, Lori explores the power of shifting from year-long goals to twelve-week goals for faster and more consistent progress. She uncovers the significance of setting no more than three main goals per quarter and the flexibility to reset goals based on life changes. She also shares her personal experiences and strategies for effective goal setting, including the importance of reflecting on the previous year and creating a vision for the upcoming year. Join in as we unpack the challenges and triumphs of achieving goals in the world of photography and gain valuable insights into powerf ..read more

In this episode, Lori provides helpful tips and insights for photographers and small business owners to make tax season easier. I share practical advice on tracking expenses and deductions, setting up separate bank accounts, using a business credit card, utilizing digital capabilities for record-keeping, and consulting tax professionals for personalized advice. The goal is to reduce stress, keep detailed records, and set oneself up for success in future tax seasons! Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori ..read more

In today's episode, we're focusing on Taylor Swift's career as a business mastermind and extracting actionable tips and quotes from her that can be applied to photographers and small business owners. It's no secret that I'm a Swifty, and I also personal anecdotes and apply Taylor Swift's principles to the photography industry. Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.com IG: @loripickens ..read more

In this episode, Lori discusses the importance of setting priorities and taking action to be successful and shares personal experiences and advice on overcoming perfectionism and seeking growth.  Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.com IG: @loripickens ..read more