How much thought do you give to the content you post?  And after sharing, how invested are you in reading and responding to the comments?  Do you take the feedback to heart?  This week, Mark is joined by Amanda Natividad, VP of Marketing at audience research startup SparkToro, to pinpoint what your audience values most. At SparkToro, Amanda has launched a popular webinar series and an audience research newsletter with over 50,000 subscribers. No stranger to innovation and engagement in her field, she previously spearheaded marketing at Growth Machine and contributed to Fitbit’s ..read more

With such a massive influx of great talent on the market right now, employers in growing industries have found themselves in a unique position: securing top-tier talent that was once out of reach. So, if you have the budget and growth plans in place, perhaps one company’s loss can be your company’s gain.  This week, Mark discusses ways employers can attract and keep top sales talent with Billy Stein, an expert in sales leadership, and the Director of Sales, Central, at Soci, Inc. Renowned for his “detective capability” — a unique listening approach to deeply understand customer needs — Bi ..read more

You’ve finally landed a long-sought after meeting with C-suite executives. Now what? Time is of the essence, so forget the demo and focus on what’s important to them. This week, Mark is joined by Julie Thomas, the president and CEO of ValueSelling Associates. Julie is an expert in sales leadership and value selling strategies, specializing in helping organizations effectively engage and sell to high-level executives. They discuss some of the secrets to establishing credibility early with C-suite executives, and how aligning with their objectives rather than pushing your own agenda is key to fo ..read more

What’s the secret to getting -- and keeping -- more customers? How do you make them feel more valued? Appreciated? Heard? The answer is more straightforward than you might think. This week, Mark is joined by Robi Ganguly, an expert in guiding businesses towards more effective and ethical customer acquisition strategies. As GM of Alchemer Mobile, Robi understands the importance of developing deeper and more meaningful relationships with customers, and that fostering truly meaningful and deep connections takes time. Mark and Robi talk about the difficulty companies face in getting and keeping cu ..read more

What if you could effectively communicate in a way that truly engages and connects with your audience? You’d sell more, right? This week, Mark speaks with respected leader and Intrigue Agency CEO Sam Horn about the art of turning information overload into captivating and easily understandable ideas. They discuss how simplification, visualization, and relatability can become your greatest allies in connecting with your audience, elevating your communication skills and driving success in sales, marketing, and leadership ventures. Here are some of the topics Mark and Sam discuss in this episode ..read more

How do you effectively integrate creative thinking with a strategic business approach to make yourself or your brand stand out?    This week, Mark welcomes Ron Tite, a renowned expert in advertising and thought leadership, to discuss strategic creativity for dynamic branding. As the founder and Chief Creative Officer at Church+State, he helps brands navigate the unified worlds of advertising and content. Ron shares his insights on how blending creativity with strategic thinking can lead to innovation and success in today's competitive market. Here are some of the topics Mark and Ron ..read more

If you’re struggling to find a way to make your product or service stand out, maybe it’s time to stop being so rational.  To be seen as the better choice, the only choice, you need to do things differently. This week, Mark is joined by the legendary Mark Levy. A mastermind in differentiation and branding, he’s worked with leaders, strategists and teams in organizations from Amazon and Google to American Express and Proctor & Gamble. We dive into his revolutionary five-step process for standing out, including how to mix the rational and emotional into a powerhouse of branding and sales ..read more

If you’ve been searching for ways to forge deeper customer connections in a world inundated with electronic communication, be prepared to go old-school. Handwritten notes are back and may be the perfect way for you to stand out from the crowd and foster meaningful relationships with your customers. This week, Mark discusses the revival of personal connections in the digital age with David Wachs, founder and CEO of Handwrytten. A serial entrepreneur, David revolutionized our approach to personal communication. His scalable, robot-based solutions for handwritten notes offer a smart blend of tech ..read more

What does it actually take to sell someone on a concept, or an idea? When you’re trying to make an impact — to motivate, influence, or sell — what does it take to be able to remove all risk and uncertainty and make a prospect say yes? This week on the podcast, Mark gets personal. Using a story about his 15-year-old son’s plea for privacy, Mark explores some sure-fire strategies for creating the “perfect” pitch, one that removes all of a prospect’s doubts and uncertainties so they have no choice but to move forward with you. Here are some of the topics Mark covers in this episode: The importa ..read more

Do you think all CEOs are workaholics? Think again. Host Mark Drager reveals that the best CEOs are actually "lazy" because they know where to focus their energy.   In this episode, you'll discover: - How to spot the weak links holding your business back. - Why "laziness" is a sign of a smart leader. - The big shift you need to grow your business.   Don't miss these game-changing insights!   Ever wonder why some businesses scale easily while others struggle? It often boils down to understanding and solving the right problems. Listen to unlock the secret to becoming a more e ..read more